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Future of shopping is social

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a brief consideration of the evolution of shopping

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Future of shopping is social

  1. 1. The Future of Shopping is Social (cc) Kate Carruthers, Headshift Australia Nov 2010 1 1Thursday, 11 November 2010
  2. 2. Nov 2010 | Kate Carruthers cc 2010 Headshift 2 Shopping centres are not retailers 2Thursday, 11 November 2010
  3. 3. Nov 2010 | Kate Carruthers cc 2010 Headshift Source: Inside the mind of the shopper: the science of retailing, Herb Sorensen “ 80 % of shoppers’ time is spent … moving from place to place in the store, not looking at and purchasing items” 3 3Thursday, 11 November 2010
  4. 4. Nov 2010 | Kate Carruthers cc 2010 Headshift 4 4Thursday, 11 November 2010
  5. 5. Nov 2010 | Kate Carruthers cc 2010 Headshift 5 5Thursday, 11 November 2010
  6. 6. Nov 2010 | Kate Carruthers cc 2010 Headshift 6 Shopping has always been social 6Thursday, 11 November 2010
  7. 7. Nov 2010 | Kate Carruthers cc 2010 Headshift 7 Now competitors are not even other retailers or malls 7Thursday, 11 November 2010
  8. 8. Nov 2010 | Kate Carruthers cc 2010 Headshift 8 8Thursday, 11 November 2010
  9. 9. Nov 2010 | Kate Carruthers cc 2010 Headshift 9 9Thursday, 11 November 2010
  10. 10. Nov 2010 | Kate Carruthers cc 2010 Headshift 10 10Thursday, 11 November 2010
  11. 11. Nov 2010 | Kate Carruthers cc 2010 Headshift 11 11Thursday, 11 November 2010
  12. 12. Nov 2010 | Kate Carruthers cc 2010 Headshift 12 12Thursday, 11 November 2010
  13. 13. Nov 2010 | Kate Carruthers cc 2010 Headshift 13 13Thursday, 11 November 2010
  14. 14. Nov 2010 | Kate Carruthers cc 2010 Headshift 14 Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf Source % Use Search engines 52% Emails from merchants 42% Word of mouth/ recommendations from family or friends 31% Print advertisements 30% Online marketplace (i.e. Amazon or eBay) 27% Top 5 media for discovery of products & services 14Thursday, 11 November 2010
  15. 15. Nov 2010 | Kate Carruthers cc 2010 Headshift 15 Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf “41% of consumers aged 18-34 are using their mobile device to complete purchases of products and services with varying frequencies.” 15Thursday, 11 November 2010
  16. 16. Nov 2010 | Kate Carruthers cc 2010 Headshift 16 Source: http://www.atg.com/resource-library/white-papers/atg-online-shopping-study.pdf Discovery of new products & services via social networks Percentage Age group 17% 18-34 8% 35-54 2% 55+ 16Thursday, 11 November 2010
  17. 17. Nov 2010 | Kate Carruthers cc 2010 Headshift 17 Social shopping 17Thursday, 11 November 2010
  18. 18. Nov 2010 | Kate Carruthers cc 2010 Headshift 18 Collaborative shopping 18Thursday, 11 November 2010
  19. 19. Nov 2010 | Kate Carruthers cc 2010 Headshift 19 Location based social apps 19Thursday, 11 November 2010
  20. 20. Nov 2010 | Kate Carruthers cc 2010 Headshift 20 Putting it into perspective 20Thursday, 11 November 2010
  21. 21. Nov 2010 | Kate Carruthers cc 2010 Headshift Consumers are: • Going mobile • Sharing information via social networks • Collaborating via social networks • Shopping for virtual goods • Starting to use augmented reality 21 What do we really know? 21Thursday, 11 November 2010
  22. 22. Nov 2010 | Kate Carruthers cc 2010 Headshift 22 Slides: www.slideshare.net/carruthk Business: www.headshift.com Personal: www.katecarruthers.com Twitter: @kcarruthers @headshiftoz Where to find out more 22Thursday, 11 November 2010
  23. 23. Nov 2010 | Kate Carruthers cc 2010 Headshift Sorensen, Herb, Inside the mind of the shopper: the science of retailing, Safari Tech Books (ISBN: 0131366130), 2009 Lowrey, Tina, Brick & Mortar Shopping in the 21st Century (ISBN: 9781410618252), Psychology Press, 2007 Report: Consumer Shopping Experiences, Preferences, and Behaviors, Oct 2010, Art Technology Group, Inc. , http://www.atg.com/resource-library/white- papers/atg-online-shopping-study.pdf 23 References 23Thursday, 11 November 2010
  24. 24. Nov 2010 | Kate Carruthers cc 2010 Headshift APPENDIX Some interesting data 24 24Thursday, 11 November 2010
  25. 25. Nov 2010 | Kate Carruthers cc 2010 Headshift Source: http://weblogs.hitwise.com/sandra-hanchard/2010/09/private_shopping_clubs_continu.html The rise of online shopping clubs 25 25Thursday, 11 November 2010
  26. 26. Nov 2010 | Kate Carruthers cc 2010 Headshift Source: http://weblogs.hitwise.com/sandra-hanchard/2010/09/private_shopping_clubs_continu.html 26 26Thursday, 11 November 2010
  27. 27. Nov 2010 | Kate Carruthers cc 2010 Headshift Source: http://weblogs.hitwise.com/alan-long/2010/03/shop_till_you_drop_the_competi.html 27 27Thursday, 11 November 2010
  28. 28. Nov 2010 | Kate Carruthers cc 2010 Headshift 28 Source: http://www.hitwise.com/au/datacentre/main/dashboard-1706.html Search is directing shoppers to online resources 28Thursday, 11 November 2010
  29. 29. Nov 2010 | Kate Carruthers cc 2010 Headshift Online aggregators are winning 29 Source: http://www.hitwise.com/au/datacentre/retail/dashboard-1729.html 29Thursday, 11 November 2010
  30. 30. Nov 2010 | Kate Carruthers cc 2010 Headshift Online specialists are winning 30 Source: http://www.hitwise.com/au/datacentre/retail/dashboard-1729.html 30Thursday, 11 November 2010

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