I Set Up My Blog.   Now What?   carrie l saarinen    @clsaarinen
What It Takes: BloggingBlogging requires a   combination of   creativity, ingenuity,   and commitment.Creating content on ...
Battling the Elements of Blogging     So whats up  So whats up    with this blog with this blog of       of yours?      yo...
Creativity             ...and Ill call it               Gabrielles call it                  ...and Ill                    ...
CreativityTone and style                   Ideas for posts  me - personal experience                                      ...
Self Discipline  Too much to do       today.    I can do it    tomorrow.
Self Discipline                    If you live by a day planner - Blog abandonment   schedule in blogging. is common.     ...
Ingenuity              I am totally              gonna blog            about this fish I             found. Tasty.
IngenuityBe open. Be ready.            Follow other                                 bloggers.Blogging is aconversation. Al...
Commitment                  Yesterday               I wrote that the               strap broke, so             tomorrow Il...
CommitmentThe important thing is to   Give yourself a break -create content -               not every post isregularly.   ...
Look at me! Im a blogger.        w00t!
Tough times                What if I run                out of ideas?You just need  a Plan B.
Tips & TricksSet deadlines       Piggy-back blogSet goals           Blog about bloggingSet reminders       Guest bloggerKe...
Frequently Asked Questions"I dont have anything   Nothing interesting to say is                             different than...
Frequently Asked Questions"I have no followers.    In radio they say that for every 1                              caller,...
Frequently Asked Questions"I really dont have      If blogging for an organization,                               use anal...
CreditsXena, Warrior PrincessGabrielle, Warrior BloggerImages: MCA Television, Renaissance Pictures, Studios   USA Televis...
ResourcesNeed topic ideas?Search "blog topics" and youll find a million  of themNeed help?Find and join a local blogger gr...
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I set up my blog. Now what?

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Blogging requires a combination of creativity, ingenuity, and commitment. Creating content on a regular basis requires self-discipline. This session will provide tips & tricks for people who need to develop their blogging strategy.

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I set up my blog. Now what?

  1. 1. I Set Up My Blog. Now What? carrie l saarinen @clsaarinen
  2. 2. What It Takes: BloggingBlogging requires a combination of creativity, ingenuity, and commitment.Creating content on a regular basis requires self-discipline. This session will provide tips & tricks for people who need to develop a blogging strategy.
  3. 3. Battling the Elements of Blogging So whats up So whats up with this blog with this blog of of yours? yours? Uh oh..
  4. 4. Creativity ...and Ill call it Gabrielles call it ...and Ill Gabrielles Warrior Blog Warrior Blog
  5. 5. CreativityTone and style Ideas for posts me - personal experience GO GO me - professional opinion objective - expert opinion objective - consumer view reporting - tell a new story Just write. Just write. reporting - compile news Anything goes. If you are really stumped, do a search for blog post ideas. Youll find a million of them.
  6. 6. Self Discipline Too much to do today. I can do it tomorrow.
  7. 7. Self Discipline If you live by a day planner - Blog abandonment schedule in blogging. is common. If you dig making lists - add blogging as a priority. Why? Calendar fiend? Set a recurring blogging date. It takes only a few weeks to build a new habit.
  8. 8. Ingenuity I am totally gonna blog about this fish I found. Tasty.
  9. 9. IngenuityBe open. Be ready. Follow other bloggers.Blogging is aconversation. Allow Jump on hot bloggerpeople to comment topics (memes).on your blog. Comment on theirComment back! posts and infuse the commentaryDo not fear with your insightcontroversy. and wisdom.
  10. 10. Commitment Yesterday I wrote that the strap broke, so tomorrow Ill follow up with a how-to post about fixing it.
  11. 11. CommitmentThe important thing is to Give yourself a break -create content - not every post isregularly. going to be an internet sensation.Try different styles,formats. Just keep Give yourself time -trying. it is ok to be the new kid on thePractice makes block.perfect(ly good sense).
  12. 12. Look at me! Im a blogger. w00t!
  13. 13. Tough times What if I run out of ideas?You just need a Plan B.
  14. 14. Tips & TricksSet deadlines Piggy-back blogSet goals Blog about bloggingSet reminders Guest bloggerKeep options open Interview someone in a video blog post
  15. 15. Frequently Asked Questions"I dont have anything Nothing interesting to say is different than interesting interesting to say things to share. Share to people." images, videos, links to websites you like. Make a Friday 5 list at the end of the week (best news articles; best/worst meals; best/worst things that happened) Or a cop-out list: "5 reasons I did not blog this week" Better yet: write a goals post (what you hope to do and why)
  16. 16. Frequently Asked Questions"I have no followers. In radio they say that for every 1 caller, a DJ has 100 Why bother talking listeners. If no one calls, at to myself?" least 99 are listening. Also, Analytics of your blog site will paint a different picture.
  17. 17. Frequently Asked Questions"I really dont have If blogging for an organization, use analytics to track hits, the time to blog visits and key words. and Im not sure if Combine with other social media tools within the my boss would organization to cross-pollinate think its a good activity. Ask your web services team to way to spend my provide track-back data -- see time." how many hits they get on the org website from your blog. Gather this data 3,6,9,12 months for the first year, to initially justify ROI; then 6-12 months thereafter to monitor trends.
  18. 18. CreditsXena, Warrior PrincessGabrielle, Warrior BloggerImages: MCA Television, Renaissance Pictures, Studios USA TelevisionThanks to my G+ pals Jenny D and Matt B for helping with FAQs.Thanks to The Hive Archive for hosting this What it Takes session. hivearchive.org/what-it-takes-your- indie-business-buzz
  19. 19. ResourcesNeed topic ideas?Search "blog topics" and youll find a million of themNeed help?Find and join a local blogger group.Need inspiration?Read blogs daily. Follow favorite bloggers.

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