Social Media Trending in China 2012 @ SMWHK

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5 Trends of Social Media in 2012

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Social Media Trending in China 2012 @ SMWHK

  1. 1. New Social Trends For 2012 Feb, 2012
  2. 2. New Social Trends For 2012• TREND ONE: Weibo Commerce• TREND TWO: Weibo KOL• TREND THREE: High End Group Purchase• TREND FOUR: Mobile SNS• TREND FIVE: LBS Application
  3. 3. Trend One: Weibo CommerceBrands will go to monetize social media by social commerce 360buy: the first eCommerce partner with Sina Weibo
  4. 4. Trend Two: Weibo KOL Weibo KOL precision marketing will be popular Influencer Media KOLBuild awareness on weibo platform Communicate with target audience Celebrity Auto website Entrepreneur Auto Magazine Mom Auto influencer Radio
  5. 5. Trend Three: High End Group Purchase High end deals will attract & participate customers by exclusive discountsFtuan & Tmall showcased high end group on campaign at the end of 2011
  6. 6. Trend Four: Mobile SNS Mobile SNS enables to reach more links in new ways and new contexts SNS with Mobile App New Mobile SNS Kaixin Be Here Renren Micro Massager (voice box) Tumblr like community Close DistanceLocation Location
  7. 7. Trend Five: LBS ApplicationLBS will be a standard application to add value for customers on social media Review Site Weibo Search Engine Around U Micro-zone Check in
  8. 8. LET’S CONNECTMore social media news and insights, please readweibo: @凯维公关Website: www.cohnwolfe.com

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