Be a Digital Trailblazer
When Building Your Brand
Carrie Kerpen
CEO of Likeable Media
@CarrieKerpen

Personal Brands have been around a
long time...

“
Online Personal Branding became
a “thing” around 1997.
Regardless of age, regardless of position,
regardless of the business we happen to
be in, all of us need to understand the
importanceofbranding.WeareCEOsofour
own companies: Me Inc. To be in business
today, our most important job is to be head
marketer for the brand called You.
- Tom Peters
“
“

Why worry about your
personal brand?
Here are 5 Reasons:

Reason 1: Your job may not be forever.

Reason 2: You’re being googled as you speak.

Reason 3: The “lifer” career is dead.
Today, the average
person changes jobs
ten to fifteen times
(with an average of 11
job changes) during his
or her career, which
means a good amount
of time is spent changing
employment.

Reason 4: You’re only as good as your last update.

Reason 5: Shape the conversation about you.

What do we think about when I say
“get your personal brand in order”?
(don’t forget about or )

But the opportunity is
much greater than that.

You can be a
Digital Trailblazer

Because today’s basics are
tomorrow’s bygones.
Be BOLD.
Why go beyond the basics?

When thinking about your personal brand...

- What Makes Me Great?
- What Makes Me Unique?
- What Makes Me Compelling?
Ask yourself...

• 140 Character Stories
• Visual Stories
• Video Stories
Then think about how to tell that
story succinctly.

And don’t forget to be a
part of the community.

Examples of
DIGITAL TRAILBLAZERS:

Jennifer Weiner
@jenniferweiner

Arianna Huffington
@ariannahuff

Danni & Jo
@dannijo

Tyra Banks
Tyra Banks on Vine

Aliza Licht
dknyprgirl.tumblr.com

Peg Fitzpatrick
+PegFitzpatrick

Sallie Krawcheck
Sallie Krawcheck on LinkedIn

Network Uses
PERSONAL
NETWORKING
PROFESSIONAL
PRESENCE
FIND WHAT
YOU LOVE
SEARCH
VISUAL
6 SECONDS
Ideas
Choose profile picture
and timeline wisely. Watch
privacy settings.
Use the new content
features to establish thought
leadership.
Capture your essence and
behind the scenes of your
world.
Engage and Listen and share
from other networks.
Use Repins as a public vision
board of who you are.
Own the conversation. Make
this network comprehensive.
Showcase Your Fun and use
for twitter content.

- What makes you different?
- How might you showcase
this in 140 characters?
- In a 6 second video?
Workshop:

http://theli.st/
Levo League
85 Broads
Leanin.org
Resources for Digital Trailblazers:

THANK YOU