“ Online Personal Branding became
a “thing” around 1997. Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importanceofbranding.WeareCEOsofour own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. - Tom Peters “ “
Reason 3: The “lifer” career
is dead. Today, the average person changes jobs ten to fifteen times (with an average of 11 job changes) during his or her career, which means a good amount of time is spent changing employment.
Network Uses PERSONAL NETWORKING PROFESSIONAL
PRESENCE FIND WHAT YOU LOVE SEARCH VISUAL 6 SECONDS Ideas Choose profile picture and timeline wisely. Watch privacy settings. Use the new content features to establish thought leadership. Capture your essence and behind the scenes of your world. Engage and Listen and share from other networks. Use Repins as a public vision board of who you are. Own the conversation. Make this network comprehensive. Showcase Your Fun and use for twitter content.