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App-Critique: Mehr SHEIN als Sein? #morezh

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App-Critique der chinesischen Shopping App von SEHIN von Heidi Kölliker, Carpathia, anlässlich des #morezh Mobile-Meetups vom 16-Jan-2020 bei Digitec Galaxus, organisiert von excitingcommerce / Jochen Krisch

Published in: Leadership & Management
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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App-Critique: Mehr SHEIN als Sein? #morezh

  1. 1. Carpathia App-Critique Mehr SHEIN als Sein? 200116 – Heidi Kölliker 16 Jan 2020
  2. 2. Die App im Fokus: SHEIN  SHEIN ist ein relativ bekannter chinesischer Online-Modeshop  Wurde ursprünglich im 2008 als Sheinside gegründet und verkauft seit da international  2019 erstmals unter den Top 100 Onlineshops in Deutschland  Unter den Top 15 der beliebtesten Shopping-Apps in Deutschland im Januar 2020*  Es wurde die iOS-App getestet 16 Jan 2020 #MOREZH - App-Critique 2 *Quelle: appannie.com
  3. 3. Bildschirmbereiche 16 Jan 2020 #MOREZH - App-Critique 3 Bereich, der nicht angenehm zu nutzen ist: «Arschlochzone». Bereich, der semi-angenehm zu nutzen ist. Bereich, der angenehm zu nutzen ist: «Komfortbereich».
  4. 4. Home-Screen  Zu viele Informationen auf dem Home- Screen, die zum Teil noch animiert sind. Ich fühle mich überfordert.  Navigation liegt in Komfortbereich,  jedoch sind nicht alle Navigationspunkte intuitiv verständlich.  Englisch und Deutsch werden als Sprachen verwendet mit teilweise merkwürdigen Übersetzungen wie «Mädchen». 16 Jan 2020 #MOREZH - App-Critique 4
  5. 5. Kategorien und Neuheiten  Seiten sind überladen und überfordern mit zu vielen Informationen.  Navigation ist jederzeit erreichbar und ich weiss wo, ich mich befinde. 16 Jan 2020 #MOREZH - App-Critique 5
  6. 6. Mädchen  «Mädchen» bietet einen Feed, von dem man inspiriert werden kann mit aktuellen #.  Minimale soziale Interaktion möglich über «Daumen hoch».  Nur eigener Content. 16 Jan 2020 #MOREZH - App-Critique 6
  7. 7. Produktdetailseite (PDP)  PDP ist übersichtlich und ansprechend gestaltet, mit grossen Bildern und Kundenrating der Produkte.  Ist eine Grösse angewählt, erscheinen nützliche Informationen wie Ärmellänge.  Warenkorb-Button liegt im «Komfortbereich». 16 Jan 2020 #MOREZH - App-Critique 7
  8. 8. Checkout  Im Warenkorb wird ein Hinweis gegeben, welcher Betrag fehlt um vom Gratis-Versand zu profitieren.  Checkout ist kurz und schmerzlos gehalten.  Typisch schweizerische Zahlungsmittel fehlen, wie Rechnung oder Twint. 16 Jan 2020 #MOREZH - App-Critique 8
  9. 9.  Grösse vom Model und getragenen Kleidungsstück wird angegeben.  Kundenrating gibt Passform der Kleidung an.  Grössentabelle gibt detailliert Auskunft über Kleidungsstück. Clevere Details - Passform 16 Jan 2020 #MOREZH - App-Critique 9
  10. 10. Clevere Details  Autovervollständigung der Mailadresse aufgrund bekannter Mail-Provider.  Kunde erhält Shein-Punkte und Überraschungen bei täglichem Log-In in der App. 16 Jan 2020 #MOREZH - App-Critique 10
  11. 11. Fazit «Auch in China wird nur mit Wasser gekocht.» 16 Jan 2020 #MOREZH - App-Critique 11
  12. 12. Bleiben Sie mit uns in Kontakt Heidi Kölliker Digital Business Analystin heidi.koelliker@carpathia.ch linkedin.com/in/hkoelliker 16 Jan 2020 #MOREZH - App-Critique 12
  13. 13. Wir sind jederzeit für Sie da Carpathia AG Fröhlichstrasse 27 CH-8008 Zürich +41 44 252 68 88 info@carpathia.ch www.carpathia.ch blog.carpathia.ch 16 Jan 2020 #MOREZH - App-Critique 13

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