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Powerpoint presentation showing Implement Marketing's social media management of Crawley Live, a 3 day Jubilee weekend music event. Klout score of 32% achieved for Twitter. Facebook engagement ratio of 67.6% achieved in the run-up to the event, rising to a massive 94% immediately after the event. As a comparison, Isle of Wight Festival (larger scale event) achieved 16% engagement ratio during the event. Photographs proved the most viral Facebook post, achieving double the virality of a status update. Tweets directly streamed from Twitter to the Facebook page were the least successful posts.