Carolyn Purdy

Johannesburg Area, South Africa South Africa

Assistant Shopper Activations Manager at Premier FMCG (Pty) Ltd

Advertising / Marketing / PR

"A brand that captures the mind gains behaviour. A brand that captures the heart gains commitment." - Scott Talgo. As a recent marketing graduate, honours student and aspiring marketer, the above quote is what I aim to pursue in my career. I am highly passionate about brands, the core purpose of Marketing 3.0 and innovation. I have recently completed my honours, in which I compiled a thesis on shopper marketing in South Africa in relation to FMCG branding. Currently, I am the Assistant Shopper Activations Manager for the Bakery Portfolio. I thoroughly believe that shopper marketing has the capabilities to change how organizations engage with a shopper as well as drive future collabora...