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Six Start-Up Technology Trends That Start Up Lawyers Can Use

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Six Start-Up Technology Trends That Start Up Lawyers Can Use

  1. SIX START-UPTECHNOLOGY TRENDSTHAT ONE ENERGYLAWYER USED TOCONNECT WITHCLIENTS...AND THAT ALLLAWYERS NEED TOKNOW @CAROLYNELEFANT
  2. The web’s changing paradigm.Web 1.0 Web 2.0
  3. A SHORT HISTORY OF THE WEBEYEBALLS, NUMBERS & TRAFFIC
  4. THE WEB HASTRANSFORMED FROMA UNIFORM, STATIC,COOKIE-CUTTEREXPERIENCE TO...
  5. FROM COOKIE CUTTER TO CUSTOMIZED CONNECTION, CURATION, CONSUMER-GENERATED & MULTIPLE CHANNELS
  6. 6 TRENDS
  7. FROM1 SEARCH TO DISCOVERY (PINTEREST) 4 FREEMIUM APP- INNOVATOR’S2 IFICATION 5 DILEMMA (REBRANDIN THE DISRUPTORS G OF “NICHE (LEGAL ZOOM) PRACTICE” BACK TO THE 6 AFFILIATED3 DISTRIBUTION FUTURE & INTEGRATION POWER OF (FB CONECT) CONNECTION (INSTAGRAM)
  8. 1. Search to Discovery
  9. THINGS THAT ARE COMMON THINGS THAT ARE FOUND:
  10. THINGS THAT ARE DISCOVERED:VALUED
  11. PINTEREST: NOT ABOUT FINDING, BUT DISCOVERY USERS SHARE THEIR “BEST KEPT SECRETS” WITH THE WORLD [WIDE WEB]
  12. WOMEN DISCOVER, MEN SEARCH/FINDWOMEN ARE THE FAMILY DECISION MAKERS. IMPORTANT FOR WOMEN TO DISCOVER YOU.
  13. How to be Shareddiscovered interestsonline: Great content Ratings
  14. DISCOVER BUSINESS CARD IDEASHTTP://MYSHINGLE.COM/LAWYER-BUSINESS-CARD-FISHBOWL/
  15. CLIENTS CAN DISCOVER WHAT EXCITES YOU CAROLYN ELEFANT GREEN TECH INFOGRAPHICS COLLECTION
  16. GREAT CONTENT SPEAKS FOR ITSELFGREAT CONTENT = GREAT WAY TO BE DISCOVERED
  17. Ratings &ReviewsClients have an opportunityto brag about their greatlawyer
  18. 2. App- ification**REBRANDING THE NICHE PRACTICE
  19. Why do weDoes one thing really well.Can tailor of suite offunctions.Easy to develop & use.Low barriers to entry.They’re fun-sized!
  20. APP’IFIED LEGAL PRACTICESAPPS EXPLAIN THE GROWING APPEAL OF NICHE PRACTICE FOR LAWYERS & CLIENTS
  21. 3. Affiliate Redistribution & Integration
  22. INCREASING INTEGRATION OFWIN WIN FOR ALL INVOLVED
  23. SOLOS CAN CROSS MARKET W/DIFFERENTAFFILIATE WITH OTHER SOLO AND SMALL FIRMS TO TIE TOGETHER DIFFERENT SPECIALTIES
  24. 4. FREEMIUM
  25. WHY FREE?* IT’S A REALITY. CONSUMERS ARE ACCUSTOMED TO IT CAN CREATE NEW MARKETS CAN CRUSH SERVICES THAT HAVE NOTHING TO SELL BUT FORMS *NO, NO, NO! THIS ISN’T ABOUT FREE CONSULTATIONS!! IN FACT, IF YOU GIVE AWAY ENOUGH FREE, CLIENTS WILL PAY FOR CONSULTS!
  26. But willthey buythe cow? Yes!
  27. LEGALLY FREE!FROM BIG LAW TO SMALL & SOLO LAW.
  28. 5. Innovator’s dilemma: how start-ups compete
  29. WHAT IS THE Innovator’s Incumbents can’t guard all their turf & too costly to defend marginal business. Opens the door for newbies (or “disruptors” to swoop in and take away undesireable pieces and turn trash to treasure
  30. LEGAL ZOOM & LAWYERSCLASSIC EXAMPLE OF INNOVATORS’ DILEMMA - LZ TOOK CASES LAWYERS NEVER WANTED
  31. EXAMPLES OF LAWYERS CAPITALIZING ON INNOVATOR’S DILEMMAEXPUNGEMENT CLINICS, OCEAN RENEWABLE ENERGY
  32. 6. Back to the Future: the Power of Connection
  33. Secret of Instagram SuccessDisruptiveAddictiveNostalgia
  34. WEB ISN’T ABOUT BRUTE FORCE BUT CONNECTIONPUTS THE WOW IN THE WEB AND IN OUR WORLD AND TAKES US BACK TO A TIME WHEN WE PLUGGED IN
  35. JUST LIKE THE MAGIC OF THE POWER STRIP
  36. TO CONNECT WITH CAROLYN ONLINE OR OFFLINE:CAROLYNELEFANT.COMMYSHINGLE.COMBLOGS:MYSHINGLE.COMNEXTGENERATIONENERGYLAW.COMRENEWABLESOFFSHORE.COMTWITTER:@CAROLYNELEFANT@NEXTGENERATIONENERGYLAWYEREMAIL:CAROLYN.ELEFANT@GMAIL.COMPHONE: 202-297-6100

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