Draft3 Twitter Power 4 Literacy Educators & Activists

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Twitter Power For Literacy Educators & Activists: This online-small-screen presentation supplemented “Legislative Call to Action: Access to Literacy for All,” a panel presentation at the 2011 International Dyslexia Association. Target Audience: Educators/IDA members working to change the teaching-learning landscape for children at-risk for reading failure—struggling readers, English language learners, economically disadvantaged youth, students with dyslexia and specific learning difficulties. For those who want to understand Twitter’s power, this small-screen/online covers the basics. A companion document provides how-to information – see slides for info.

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  • Apologies! The links on slides 143 and 144 are NOT active. I had to publish this as a pdf to avoid distortions -- so the links do not carry through.

    The two URLs are:
    Mashable's Twitter Guidebook -- http://mashable.com/guidebook/twitter/
    Twitter Tutorial: How-2 Links -- http://www.slideshare.net/carolyndcowen/draft3-twitter-power-tutorial-howtolinks

    Let me know if/how you are finding Twitter to be a useful tool in your work!
       Reply 
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  • Twitter Power For Literacy Educators & Activists: This online-small-screen presentation supplemented “Legislative Call to Action: Access to Literacy for All,” a panel presentation at the 2011 International Dyslexia Association. Target Audience: Educators/IDA members working to change the teaching-learning landscape for children at-risk for reading failure—struggling readers, English language learners, economically disadvantaged youth, students with dyslexia and specific learning difficulties. For those who want to understand Twitter’s power, this small-screen/online covers the basics. A companion document provides how-to information – see slides for info.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Draft3 Twitter Power 4 Literacy Educators & Activists

  1. 1. LEGISLATIVE  CALL  TO  ACTION:     Access  to  Literacy  for  All   IDA  2011  Chicago  Conference     Twitter Power! DYSLEXIA  DIABLOGUE  ~  COMMUNICATION  BY  DESIGN  
  2. 2. Twitter    Power    For  Literacy    Educators  &     Activists  
  3. 3. IF  …     •  You  CARE  about            dyslexia,  struggling            readers,  and                    reading  literacy       •  You  WORK  to    READING          improve  the              teaching-­‐learning            landscape  …    
  4. 4. …consider  exploring     SOCIA MEDIAL    
  5. 5. SOCIAMEDIAL    
  6. 6. SOCIAMEDIAL   Facebook    
  7. 7. Podcasts   SOCIASlideshare   M L   Facebook   EDIA  
  8. 8. If  YOU  aren’t    a  digital  native  …    
  9. 9. ...  these  3  statements     probably  apply  to  YOU:    1.    Technology  does  not  come  EASILY.  2.    You’re  not  a  social-­‐media  EARLY                adopter.        3.    Technology  &  digital  media  are  part              of  your  life,  but  you  PREFER  print              &  paper  for  many  things.  
  10. 10. And,  when  you  first  heard  about  Twitter,  you    thought  it  was    crazy.    True?  
  11. 11. What  the  heck  can  you  do  with  140  characters?    
  12. 12. I  am  NOT  a  digital  native.    Transistor  radios  were  high  tech  in  my  day.  
  13. 13. I’m  more  comfortable  with    stone-­‐age  technology    than  digital  technology.  
  14. 14. But  I  have  one    BIG  advantage.  
  15. 15. Married  to    a  former    journalist  who  became  a    new-­‐media  expert.  
  16. 16. MISSION     He  encouraged  me  to  leverage  new-­‐   media  tools/strategies  to  advance  my  mission  &  he  “scaffolded”  my  learning.  
  17. 17. Now  it’s  my   turn  to  …   PAY  IT     FORWARD!  
  18. 18. GOAL    Inspire  &  empower  YOU  to  leverage  social  media  to  advance  your  cause  &  enhance  your  work.      
  19. 19. If  YOU  already  use  these    tools  &  strategies,  I  hope  to       Support  &   encourage     ??   further     exploration       Encourage     you  to  inspire   &  support     colleagues.      
  20. 20. This  presentation  targets     social  media’s  …     HYhanWre tmo H OW
  21. 21. HOW         Twitter  Tutorial  with     HOW-­‐TO  links  is  @:    http://www.slideshare.net/ carolyndcowen  
  22. 22. So,  WHY???     SOCIA MEDIAL    
  23. 23. Besides  entertaining    &  socializing,  WHY?    
  24. 24. These  reasons  might     interest  YOU  …   SOCIA MEDIAL    
  25. 25. 1.  Enhance  search  engine   optimization  (SEO)    
  26. 26. 1.  Enhance  search  engine   optimization  (SEO)     Web   Strateg y  
  27. 27. 2.  Listen  &  broadcast  
  28. 28. 2.  Listen  &  broadcast   Monito ring   &   Messa ging  
  29. 29. 3.  Build  PLNs   Ignite  social  action  PLN  =  Personal  Learning  Networks    
  30. 30. 3.  Build  PLNs   Ignite  social  action   Collab oration  PLN  =  Personal  Learning  Networks    
  31. 31. 4.  Enrich/engage  learning     &  differentiate  teaching    
  32. 32. 4.  Enrich/engage  learning     &  differentiate  teaching     Pedago gy  
  33. 33. 4  PRET GOOD  TY  REASO NS  
  34. 34. That  can  be  leveraged  for     Influen ce  
  35. 35. So…  
  36. 36. IF  …     •  You  CARE  about            dyslexia,  struggling            readers,  and                    reading  literacy       •  You  WORK  to    READING          improve  the              teaching-­‐learning            landscape  …    
  37. 37. …  consider  adding    social  media  to  your   toolbag  …    
  38. 38. …  as  a  tool   to  leverage   for  achieving   YOUR   mission.       ADING!  RE
  39. 39. But  let’s  get  specific.    
  40. 40. How  can    MO  C  I  A  L      help  you   S       EDIA   spark…    legislative  change  in  your  state?    
  41. 41. Consider    Twitte r  
  42. 42. …  and  these     4  topics:      
  43. 43. Twitte r  
  44. 44. How  does  Twitter  advance  web  strategy?  
  45. 45. Twitter,  Linked-­‐In,     Facebook:  Outposts    for  your  website  or  blog.      
  46. 46. TWITTER:  Billboard    on  steroids…     Learn     about     dyslexia.     Want  to  prevent     Visit     reading  disabilities?       www…       See  my  blog  post  @  …      
  47. 47. …  drives  traffic  to    your  website  or  blog.    
  48. 48. But  how  do  YOU  stand     out  in  all  the  noise?    
  49. 49. Hashtags!          #  
  50. 50. Like  zip   codes:     #     People  in     #edchat     particular   hashtag   #cpchat    locations  see   your  tweets.     #edtech    
  51. 51. Target  your     audience  with  hashtags.     #spedchat     #edreform    #edschools    
  52. 52. Use  #s  strategically    for  optimal  viewing.     #literac#NCLB     y     #teacher training    
  53. 53. An  obscure  #  might    not  be  strategic  …   #grandparentlessons    
  54. 54. …  unless  you  want    to  reach  this  guy.   #grandparentlessons    
  55. 55. FLIP  SIDE:  Tweets  in  high-­‐traffic    hashtags    can  get  lost.  
  56. 56. Your     message     audience     goals    inform  hashtag  use.  
  57. 57. FOR  EXAMPLE  
  58. 58. Your  audience  includes    your  Twitter  followers.      
  59. 59. FOR  EXAMPLE  in  September,   I  had  842  followers.      
  60. 60. Finally,  social  media  aids    being  found  on  Google.  
  61. 61.  “Twitter  allows    instantaneous  sharing  of  your     blog  or  website  content  ...     the  opportunity  to  publish     your  opinions  &  ideas  to       readership  of  millions.”   ~  Erik  Deckers  &  Kyle  Lacy     Branding  Yourself   Image  retrieved  from  Amazon  10/11/11  
  62. 62. “millions”        via:   Has hta gs# ers llow )   Fo Go ogle (SEO ER:     WITT ful     T er Powtrategy   web  s
  63. 63. Twitte r  
  64. 64. How  does  Twitter  promote   monitoring  &  messaging?  
  65. 65. FOR  EXAMPLE   Say,  you’re   interested     in  testing   policy  …    
  66. 66. FOR  EXAMPLE   Say,  you’re   interested     in  testing   policy  …    as  you  follow   “tweople”   with  similar   interests  …      
  67. 67. …  they  provide  links  to  breaking   news  on     that  topic.    
  68. 68. FOR  EXAMPLE    a  Huffington   Post  article,      
  69. 69. …a  New  York   Daily  News   article,      
  70. 70. …a  New  York  Times  article.      
  71. 71. 3  articles  w/  different     info  &  perspectives:     Important for someone following testing issues.
  72. 72. But  that’s    only  half  of  it!      
  73. 73. Twitter  also  is  a  broadcasting  tool.  
  74. 74. Broadcasting    is  one  thing  …  
  75. 75. …  attracting  listeners    (“followers”)  is  another.      
  76. 76. How  do  you  get    Twitter  followers?      
  77. 77. MANY  STRATEGIES:  But    learning  the  art  of  a  GOOD         is  MOST   important!        
  78. 78. What  makes    a  good  tweet?      
  79. 79. Effective Tweets: • Post informative links • Engage/interact/build relationships • Promote your cause All in 140 characters or less!
  80. 80. FOR  EXAMPLE  •  Post  informative  links    •  Engage/interact/build  relationships    •  Promote  your  cause      
  81. 81. “The  more  content-­‐rich     your  tweets,  the  more     people  will  read.  Content  comes  from  linking  to  your  blog,  website  &  other  news     sources  &  by  engaging     in  conversation.”   ~  Erik  Deckers  &  Kyle  Lacy     Branding  Yourself   Image  retrieved  from  Amazon  10/11/11  
  82. 82. DON’T:  •  Promote  yourself  too  much  •  Overdo  quotes  •  Lose  track  of  time  (15  min  per  day?)  •  Forget  tweets  are  public;  last            forever!  
  83. 83. DO:  •  Be  goal  oriented  &  relevant    •  Be  active  (5-­‐20  tweets  per  day?)  •  Embrace  “givers  gain”  (1  self-­‐          serving  tweet  for  every  9  about                others  or  content  in  the  field?)    
  84. 84. “When  it  comes  to  Twitter,   you’re  expected  to  share  others’  content  MORE  than  your  own.  When  you  share  their  content,  they’re  more   likely  to  share  yours     in  return.”   ~  Erik  Deckers  &  Kyle  Lacy     Branding  Yourself   Image  retrieved  from  Amazon  10/11/11  
  85. 85. FOR  EXAMPLE   My  tweet  re-­‐tweeted     Returned     by  me   Twitter   etiquette  
  86. 86. Which  brings  us  to    this  important  point  …  
  87. 87. “Tens  of  millions  of  links  are   shared  daily  on  Twitter  …    with  100M  active  users  sending    230M  tweets  per  day,  Twitter  is     driving  a  good  amount  of     sharing  activity.”     ~  L.  Rao,  Techcrunch,  09/13/11  
  88. 88. In  other  words…  
  89. 89. …Twitter’s  linking     &  sharing  culture     is  a  powerful  asset    for  igniting  change.    
  90. 90. “MESSENGERS  MATTER”   Twitter  culture  is     populated  by:    •mavens                  (databanks)    •connectors          (social  glue)      •salesmen          (skilled  persuaders)    Image  retrieved  from    Amazon  10/11/11    …  on  steroids!    
  91. 91. Final  point  re:  Twitter’s   broadcasting  power.  
  92. 92. You  have  more  power  over     your  messaging  &  press.  
  93. 93. You  don’t  need  to  rely    so  much  on  these  guys  …   to tell your story.
  94. 94. You  can  tell  it  yourself   with  accuracy  &  passion!   W hy     ARN  Act?   LE
  95. 95. Twitte r  
  96. 96. How  does  Twitter    promote  collaboration?  How  can  Twitter  help  build  PLNs     &  ignite  community  action?  
  97. 97. First,  what  is  a  …?   PLN  
  98. 98. PROFESSIONAL       LEARNING       NETWORKS    “Have  become  prevalent  in  education  …  rapidly  being  adopted  as  centers  for  dissemination  of  field  related  information.”       ~  Wikipedia  9/13/11  
  99. 99. KEY     CONCEPT     LEARNER   CENTERED  “Learners  create  connections  &  develop  networks  that  contribute  to  their  professional  development.”   ~  Wikipedia  9/13/11  
  100. 100.  PLNS:  Probably  will  play    important  role  in  21 st  Century     professional  learning.  Most  of  us  probably  agree:   PLNs  can  be  powerful  …     even  “necessary,     but  NOT  sufficient.”  
  101. 101. BUT  IMAGINE  THE   PAIRING     PLNS   WITH:  •  LEARN  Act  •  Knowledge  &  Practice  Standards            for  Teachers  of  Reading    
  102. 102. PLNs  always  existed  formally/informally.  
  103. 103. Twitter  expands    PLN  power  &  reach.   Twitte r  
  104. 104. Twitter  also  has  the  power  to  ignite  social     action  for  good  …  
  105. 105. …and  for  bad!   (UK  RIOTS)  
  106. 106. EXAMPLE     of  Twitter’s  power  to  ignite  closer  to  home:  
  107. 107. Teacher  backlash!     “  Teacher  spring  ”  Fueled  by  social  media  -­‐-­‐    especially  Twitter!   SOS  
  108. 108. SOS  March  in  DC   July  2o11  
  109. 109.  Whether  you  agree/disagree     with  SOS  movement,   it  demonstrates  Twitter’s   potential  for  propelling   social  action     &  change.  
  110. 110. TWITTER    Powerful  collaboration/ social-­‐action  tool      
  111. 111. Twitte r  
  112. 112. How  can  Twitter  help  enrich/engage  learning    &  differentiate  teaching?    
  113. 113.  Tangential     to  purpose  of  panel,     but  can’t  resist     touching  on  topic     for  audience  of  knowledgeable  educators.    
  114. 114. Twitter:  A  pedagogical  frontier.   There  will  be  risk-­‐ taking  &  missteps.  
  115. 115. Efficacy  research  will  take    years  to  intersect  with  social-­‐ media  technology.    If  ever?    
  116. 116. But  the   social-­‐ media   train  in  education   left  the   station  long  ago!  
  117. 117. We  are  on   uncharted   waters.   Educators  knowledgeable  about  evidence-­‐ based-­‐teaching   tenets  need   to  get  out     there!          
  118. 118. UP: PING AT RAP KEDW LOOWE L MEDIA’SS OCIA WHY
  119. 119. ESPEC IALLY …Twitte r  
  120. 120. SOCIAL MEDIA WILL NOT … OR EVEN EDUCATION Twitte r  AND, THERE ARE DOWNSIDES!
  121. 121. That said …  “Twitter  is  the  most   powerful  enchantment    tool  I’ve  used  in  my  career.”   ~  Guy  Kawasaki   Former  chief  evangelist  of  Apple   Author,  Enchantment   Image  retrieved  from  Amazon  10/11/11  
  122. 122.  ENCHANTMENT  Art  of  changing    Hearts,  Minds  &   Actions   ~  Guy  Kawasaki  
  123. 123.  Maybe  we  need  a  little  more  enchantment.    
  124. 124. “Want  to  change  the  world?  Change  caterpillars  into  butterflies?  …     …  You  need  to   convince  people     to  dream  the     same  dream     that  you  do.”   ~  Guy  Kawasaki  
  125. 125.  TWITTER        A  powerful  enchantment     tool  …    
  126. 126. …especially    if  your  goal   is  to  help   students     at  risk  for   literacy   failure.        
  127. 127. To  Recap:      
  128. 128. Twitter  is  a  tool  …    
  129. 129. …  for   sparking  change  …    
  130. 130. …  for  enchanting    (transforming  hearts,  minds,  &  action)  and    …      
  131. 131. for  building  …      GRASSROOTS  SUPPORT  
  132. 132. Twitter   requires   Twitte learning  a   r  few  tricks,   but  it  is         NOT     rocket   science.    
  133. 133. Twitter    is  low-­‐hanging  fruit.    
  134. 134. There’s     one  more  reason  to  get   on  Twitter:      
  135. 135. Mostly,  the   i ckets   Crrickets C experts  are   absent  …   Crrcke C iicke s   tts ke s   tts iCrri ccke C #dyslexia  
  136. 136. …leaving     the  stage   DYSLEXIA   CURE   to  these    guys!   Gotdyslexia? Hey, I’ve got a cure!
  137. 137. GOAL    Inspire  &  empower  YOU  to  leverage  social  media  to  advance  your  cause  &  enhance  your  work.      
  138. 138. We  focused  on:     Twitte P r   ower  
  139. 139. Now  it’s     YOUR    turn  to       ACT!      
  140. 140. If  you  haven’t  already    done  so,  start  an  account.    twitter.com     Free! It’s
  141. 141. If  you’re  on   le   ollow  15  new  peop Twitter  but   F not  active,   Try  a  tweet  a  day  try  exploring     mashable.com/ guidebook/twitter/   a  bit  more  &   check  out   Mashable’s   Twitter   Guidebook.      
  142. 142. HOW         REMEMBER:    Twitter  HOW-­‐TO  Tutorial  @     http://www.slideshare.net/ carolyndcowen  
  143. 143. Finally      
  144. 144. If  I  inspired  &  empowered  YOU    I  hope  you  will  remember    to  do  me  a  FAVOR  …    
  145. 145. …  as  you  become  more  comfortable  with  Twitter,   remember  …     (even if are not YOU digital n a ative)
  146. 146. to  encourage  &  support     colleagues  learning     social-­‐media  skills.       PAY  IT     FORWARD!  
  147. 147. ComeTwitt find me er: c dcow on en
  148. 148. SPECIAL  THANKS   Cinthia  Haan,  Gordon  Sherman,     Steve  Wilkins,  and  John  Wilpers   CREDIT/DISCLAIMER   Images  licensed  from  iStockphoto.com  (unless  otherwise  stated).  Content  is  used   for  illustrative  purposes  only;  any  person  depicted  in  this  content  is  a  model.  Power   to  Act  cover  art  from  Cinthia  Haan.   DYSLEXIA  DIABLOGUE   COMMUNICATION  BY  DESIGN  
  149. 149. OTHER  SMALL-­‐SCREEN/ONLINE  PRESENTATIONS   For  other  dyslexia-­‐related  presentations:   www.slideshare.net/carolyndcowen   Stimulating  dialogue  and  forward  thinking     where  dyslexia  and  new  media  intersect.     (Follow  on  Twitter  for  launch—  see  below.)COMMUNICATION  BY  DESIGN   Power  the  Mission  with  the  Message   cdcowen@aol.com   http://twitter.com/#!/cdcowen  

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