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Social Media Sunday #ChSocM


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Join in the Social Media Sunday movement on June 29, 2014 and share your church with your friends and the world.

This presentation will help you learn how.

Social Media Sunday #ChSocM

  1. 1. Social Media Sunday Episcopal Diocese of Connecticut Spring Training Saturday, May 3, 2014 Created by Carolyn Clement @singingcarolyn ! for presentation to The Episcopal Church in Connecticut @CTEpiscopal #EpisCT #ChSocM @singingcarolyn
  2. 2. Getting to know you... Text #EpisCT #ChSocM How are you currently using social media? How is your church using social media?
  3. 3. We’ll Talk About... • Why Social Media Sunday?! • How to prepare & plan! • Different ways to do #SMSunday! • Follow-Up #EpisCT #ChSocM
  4. 4. Why Social Media? #episCT #ChSocM
  5. 5. Thoughts? #EpisCT #ChSocM
  6. 6. Why Social Media Sunday? #EpisCT #ChSocM
  7. 7. When? #EpisCT #ChSocM • Sunday, June 29, 2014 • Feast of Sts. Peter & Paul
  8. 8. Why Social Media Sunday? #EpisCT #ChSocM • Strengthen community • Encourage “Brand Ambassadors” • Share our church with the world • Welcome & invite others • Connect with each other Matthew 28:19 Therefore go and make disciples of all nations…
  9. 9. Why Social Media Sunday? #EpisCT #ChSocM • If even a fraction of Episcopalians who use social media participate, almost 10,000,000 people will learn something about the Episcopal Church Matthew 28:19 Therefore go and make disciples of all nations…
  10. 10. Why Social Media Sunday? #EpisCT #ChSocM Goals: •Strengthen connections within parish, using social media •Teach the parish community how to engage on social media •Encourage parishioners to feel comfortable using digital technology to share their faith •Provide a space for ‘digital natives’ to engage a worship service like they engage the rest of their world •Invite and welcome the community into the life of the church Matthew 28:19 Therefore go and make disciples of all nations…
  11. 11. How long will #SMSunday last in my church? #EpisCT #ChSocM As little as 60 seconds for a single post ! or ! An event continuing through the whole day
  12. 12. Prepare & Plan: How to participate? #EpisCT #ChSocM Individually
  13. 13. Prepare & Plan: How to participate? #EpisCT #ChSocM Individually • Remember to use the #Episcopal hashtag whenever you share something #Episcopal the morning of June 29, 2014 • Tweet sermon highlights • Instagram something beautiful in your church • Check-in on Facebook or Foursquare • Share a picture of your friends at church on Facebook • Take a Vine video of a bunch of people waving “Hi”
  14. 14. Prepare & Plan: How to participate? #EpisCT #ChSocM As a parish
  15. 15. Ways to do #SMSunday #EpisCT #ChSocM • Encourage members to • check in • live tweet sermon • create posts & photos ! • Offer adult education ! • Social media helpdesk As a parish
  16. 16. What if I just want to watch/lurk? #EpisCT #ChSocM On the morning of June 29th: ! • Check a social media aggregator website like RebelMouse to see all of the #Episcopal posts • Do a twitter search for the #Episcopal hashtag • Look at the #Episcopal photos on Instagram • Search #Episcopal on Facebook
  17. 17. How do I live-tweet? #EpisCT #ChSocM
  18. 18. Social Media Helpdesk: Equipment #EpisCT #ChSocM Equipment •wifi (make sure you have the password!), or a wifi hotspot •multiple devices for demonstrating; at a minimum, have a smart phone and a laptop •a working electrical outlet nearby, preferably with a surge-protector strip •paper and pens so people can take notes •your own passwords to platforms or apps you might be demonstrating •a table and chairs ProTip: Invite youth group members to hang out at the help desk and watch the intergenerational ministry unfold.
  19. 19. Social Media Helpdesk: Publicity #EpisCT #ChSocM Let people know in advance about Social Media Helpdesk so they’ll come prepared with questions & devices. ! Use usual publicity tools: bulletin, announcements, newsletter, word of mouth, etc. ! Use social media to invite people to come. ProTip: Personally invite people you think might be open to the idea to participate.
  20. 20. Social Media Helpdesk: Follow-Up #EpisCT #ChSocM • Use social media to thank those who stopped by. Tag your church. ! • Plan the next Helpdesk. Ask those who attended to come back with more questions or to help someone else. ! • Invite them to the weekly Church Social Media (#ChSocM) tweet chat on Twitter, Tuesdays at 9pmET ! • Acknowledge their social media ministry as you notice them sharing, inviting, and ministering to others using social media. ! • Don't forget to check in and post some pictures from the event. ! • Finally? Check your analytics in a week to see if your Social Media Helpdesk created a bump in engagement. ProTip: Invite those who attended to connect with you on social media.
  21. 21. Think about... • Will there be an announcement at the beginning of church on #SMSunday?! • Who will make the announcement?! • What traditional communication will be used to prepare the congregation? (newsletter, email, bulletin…)! • What signs will be used at church? #EpisCT #ChSocM
  22. 22. And now, a word from our sponsor… #EpisCT #ChSocM ProTip: Invite people to share, make it easy for them to share, and they will.
  23. 23. What’s Next? • Decide to participate • Invite your parish to participate • Decide how to participate • Create publicity • Recruit fans • Join and share the FB event #EpisCT #ChSocM Therefore go, and make disciples of all nations. Matthew 28:19
  24. 24. Questions? #EpisCT #ChSocM
  25. 25. #PBWY #EpisCT #ChSocM @singingcarolyn
  26. 26. Resources #ChSocM: Church Social Media online community. (@chsocm) Gathers on Twitter every Tuesday at 9:00pm eastern time for a tweetchat. Also found at ! Cleaveland, Adam Walker (@adamwc). “Social Media Sunday, Part 1: Introduction.” [Web]. (March 3, 2014) ! Clement, Carolyn (@singingcarolyn). “Case Study: Social Media Sunday at Trinity Episcopal, Tariffville, CT.” [Web]. (July 18, 2013). ! Clement, Carolyn (@singingcarolyn). “Host a social media helpdesk at your church.” [Web]. (May 1, 2014). ! Clement, Carolyn (@singingcarolyn). “Social Media Sunday.” [Web]. (October 12, 2013). http:// ! deRibera, Jusepe. Saint Peter and Saint Paul. Oil on canvas. [Public domain]. ! Gould, Meredith (@MeredithGould). “Live Tweeting Church Events: An easy-peasy guide.” [Web]. (February 4, 2014). http:// ! Gould, Meredith (@MeredithGould). The Social Media Gospel. Liturgical Press. (2013) ! Jumio (@jumio). “Where do you take your phone?” [Web]. (July 11, 2013). phone/ ! Leist-Catalano, Laura (@LeistCatalano). “#Episcopal Social Media Sunday.” [Web]. (2014) ! Leist-Catalano, Laura (@LeistCatalano). “There are 2 million Episcopalians spread around the globe…” [Web]. (2014) ! Qualman, Erik (@equalman). “#Socialnomics 2014 by Erik Qualman.” [Video File](2014, April 16). ! (@trinitytville) [Web]