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THE EMPERORISN’T COMPLETELY    STARKERS. A BRAND APPROACH TO SOCIAL MEDIA
Listen up.
So what brand got it wrong?
Let us know what you’re thinking.
#blockbranding
Information overload.
It can all just look the same.
Help me choose.
Don’t call me Datsun, I’m Mr. 180 to you.                                            © Block Branding
Hi, I’m Fanta.
So what isn’t a brand.
A brand is a point of view.
Create customer value.
It’s about the competitive advantage.
Engineer your strategic position.
What’s your brand’s heartbeat?
Brands can move market share. Brands can move culture.
A brand’s history can make all the difference.
What are your messages?
It’s in the heart, not only in the head.
What are you promising me?
We can count on each other. Right?
Build relationships.
We all have insider knowledge.
Exclusive networks don’t justexist in subcultures anymore.
Is this our new normal?
I know what I want.
Lost in translation.
What’s the storyyou’re going to tell?
Who are your audiences?
Encourage behavioral change.
All power tothe humblepotato chip.
Go viral or go home.
Walkers Results Spot - 03
Now give me reasons to believe.
© Block Branding
The unofficial anthem    of the World Cup.
Now it’s time to give your stories a voice.
So what’s you’re big idea?
Now it’s time to tell your story.
Barbie Case Study – 09
Be very waryof discontent.
© Block Branding
Big isnt necessarily better.
How about nimble, rather than large?
What’s the big idea?
You don’t want a thoroughly-researched piece of wallpaper.
Small, heart-felt ideas that might just work.
The future is in being nimble.
Don’t outspend. Out-think.
The entirelandscape couldchange withindays or weeks.
Always in beta.
Yeah, that’s what I look for in a brand: clingy and emotionally needy.
No images were hurt in the making of this presentation. Where imageswere not purchased from stock libraries, they were tak...
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
A Brand Approach To Social Media
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A Brand Approach To Social Media

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A Brand Approach To Social Media

  1. 1. THE EMPERORISN’T COMPLETELY STARKERS. A BRAND APPROACH TO SOCIAL MEDIA
  2. 2. Listen up.
  3. 3. So what brand got it wrong?
  4. 4. Let us know what you’re thinking.
  5. 5. #blockbranding
  6. 6. Information overload.
  7. 7. It can all just look the same.
  8. 8. Help me choose.
  9. 9. Don’t call me Datsun, I’m Mr. 180 to you. © Block Branding
  10. 10. Hi, I’m Fanta.
  11. 11. So what isn’t a brand.
  12. 12. A brand is a point of view.
  13. 13. Create customer value.
  14. 14. It’s about the competitive advantage.
  15. 15. Engineer your strategic position.
  16. 16. What’s your brand’s heartbeat?
  17. 17. Brands can move market share. Brands can move culture.
  18. 18. A brand’s history can make all the difference.
  19. 19. What are your messages?
  20. 20. It’s in the heart, not only in the head.
  21. 21. What are you promising me?
  22. 22. We can count on each other. Right?
  23. 23. Build relationships.
  24. 24. We all have insider knowledge.
  25. 25. Exclusive networks don’t justexist in subcultures anymore.
  26. 26. Is this our new normal?
  27. 27. I know what I want.
  28. 28. Lost in translation.
  29. 29. What’s the storyyou’re going to tell?
  30. 30. Who are your audiences?
  31. 31. Encourage behavioral change.
  32. 32. All power tothe humblepotato chip.
  33. 33. Go viral or go home.
  34. 34. Walkers Results Spot - 03
  35. 35. Now give me reasons to believe.
  36. 36. © Block Branding
  37. 37. The unofficial anthem of the World Cup.
  38. 38. Now it’s time to give your stories a voice.
  39. 39. So what’s you’re big idea?
  40. 40. Now it’s time to tell your story.
  41. 41. Barbie Case Study – 09
  42. 42. Be very waryof discontent.
  43. 43. © Block Branding
  44. 44. Big isnt necessarily better.
  45. 45. How about nimble, rather than large?
  46. 46. What’s the big idea?
  47. 47. You don’t want a thoroughly-researched piece of wallpaper.
  48. 48. Small, heart-felt ideas that might just work.
  49. 49. The future is in being nimble.
  50. 50. Don’t outspend. Out-think.
  51. 51. The entirelandscape couldchange withindays or weeks.
  52. 52. Always in beta.
  53. 53. Yeah, that’s what I look for in a brand: clingy and emotionally needy.
  54. 54. No images were hurt in the making of this presentation. Where imageswere not purchased from stock libraries, they were taken from Flickr andused under the creative commons license. For a list of all imagereferences, please contact someone@blockbranding.com.

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