SHIFT! Impact of Social Media on Your Career


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Presented by Carol Ross and Walter Akana.

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SHIFT! Impact of Social Media on Your Career

  1. 1. SHIFT! The Impact of Social Media On Careers My Alumni Link LLC Walter Akana Carol RossAll content is owned by My Alumni Link LLC and is solely for your personal, non-commercial use. Reproduction or dissemination is prohibited. (c) Copyright 2011, My Alumni Link LLC, all rights reserved.
  2. 2. Presenters Walter Akana Twitter: walterakana Location: Atlanta Carol Ross Twitter: carolross Location: DenverMarch 17, 2011 2
  3. 3. Quick Notes Help Desk: Krista Gunzel Location: Charlotte, NC Slides and recording of this webinar: Sent to all registered participants 24 hours after live webinar Q+A box: On left side of screen, type in your questions here.March 17, 2011 SHIFT! 3
  4. 4. GoalHelp talented professionals, with a range of career goals, compete in a social media era to increase their opportunities.
  5. 5. Biggest Challenge in Managing Career• Technology, inc. social media• Networking• Time• Job search• Finding right fit/career• Other: branding, career change, biz development, re-entering workforce, ageismMarch 17, 2011 SHIFT! 5
  6. 6. Social Media CurriculumCareer Management Framework High level, What to Focus on Now conceptual for wide audience Survey of Social Media Pros and Cons Online PresenceStrategy and Implementation of Social Media Advanced Social Media for Bottom-line results Solopreneurs for narrow audience
  7. 7. Self-Assessment1. I have a positive attitude about using social media.2. I have an online profile that shows and validates my brand3. I have a social media strategy that I’m confident will get me the results I want, while being efficient with my time.4. I know where to look online to make valuable connections .5. I know how to start and maintain conversations online. March 17, 2011 SHIFT! 7
  8. 8. Self-Assessment6. I create status updates on social media that are a mix of professional and personal.7. I make use of social media to highlight my expertise.8. I add value to others in my online activities and act with a spirit of generosity.9. I routinely move from online contact to phone or face- to-face interactions, as a way to deepen relationships.10. I routinely use social media as a way to continue a conversation with people I’ve met in-person or talked to over the phone. March 17, 2011 SHIFT! 8
  9. 9. March 17, 2011 SHIFT! 9
  10. 10. Job Search ModelCompetence Experience CredentialsMarch 17, 2011 SHIFT! 10
  11. 11. Job Search Model Looks Like This• Headline of resume: “20 Years of Experience”• Message in interview: “I can do anything”• Online networking: Collecting friends and LinkedIn connections• LinkedIn profile: “Team player, proven track record, results-oriented”• Over-reliance on titles, certifications: “Dr. Joe Smith, PhD” March 17, 2011 SHIFT! 11
  12. 12. Today: Necessary, …Competence Experience CredentialsMarch 17, 2011 SHIFT! 12
  13. 13. …But Not SufficientCompetence Experience CredentialsMarch 17, 2011 SHIFT! 13
  14. 14. Social Media Revolution 38 years 50 Million ListenersMarch 17, 2011 SHIFT! 14
  15. 15. Social Media Revolution 4 years 50 Million UsersMarch 17, 2011 SHIFT! 15
  16. 16. Social Media Revolution < 1 year …to add > 200M usersMarch 17, 2011 SHIFT! 16
  17. 17. The rate of change is accelerating!March 17, 2011 SHIFT! 17
  18. 18. More. Than. Ever. The Web Pervades Our Daily LifeMarch 17, 2011 SHIFT! 18
  19. 19. 36%: Spend less on job boards 46%: Spend more on social recruiting 83%: Recruit in social networks March 17, 2011 SHIFT! 19
  20. 20. Who to Screen Out? 79% of US hiring managers and recruiters reviewed online information about job applicants.March 17, 2011 SHIFT! 20
  21. 21. March 17, 2011 SHIFT! 21
  22. 22. Trusted NetworksMarch 17, 2011 SHIFT! 22
  23. 23. Differentiated Authentic Brand Value Story CommunityCompetence Experience CredentialsMarch 17, 2011 SHIFT!
  24. 24. Differentiated Value: Jacquie I believe that words are powerful. Over many years as a professional writer and editor, I have helped diverse organizations craft words into effective messages. My gift is to see through to the message that may be veiled from the reader, and create the bridge from good to great writing.March 17, 2011 SHIFT! 24
  25. 25. Differentiated Value: Christian I’m a sales and marketing strategist who wholly subscribes to Peter Drucker’s definition of the purpose of a business: to create and keep a customer. I have a talent for doing both, and I enjoy the challenge.March 17, 2011 SHIFT! 25
  26. 26. Differentiated Value: JasonI have a calling to reinvent Human Resources.I do this by being an HR leader who connectsHR to business and teaches others how to dothe same.March 17, 2011 SHIFT! 26
  27. 27. Authentic Story: Christian Business development, marketing, and sales – my areas of expertise – boil down to how an outsider succeeds in becoming an insider.
 I began learning about this as a child growing up in Southern Arizona. I was raised in an age-restricted community. There were no kids in my neighborhood, but I learned to improvise. Before long, I was regularly having happy hour with my neighbors, who served me Tang in a brandy snifter. That was my first community relations gig.March 17, 2011 SHIFT! 27
  28. 28. Authentic Story: Jason “Why can’t it be done?” Answering this question has shaped my life and career. … In high school, an interest in Christian rock music spurred an effort to bring a concert to our town and led to an event attended by hundreds. In college, I shared a vision for a fraternity that held itself to a higher standard. We founded that fraternity and ultimately received national recognition for our efforts. Today, I focus on the reinvention of people and companies.March 17, 2011 SHIFT! 28
  29. 29. Brand Community: Christian “Christian has the innate ability to connect with people in a way that makes you feel like youre his only client. He routinely responded promptly to my calls and I could tell that client satisfaction was a top priority to him. Christian also spent time with me beyond typical client obligations, helping me develop marketing tools and defining a marketing approach. I recommend him as one to do business with.”March 17, 2011 SHIFT! 29
  30. 30. Brand Community: Jason “Jason is a true thought leader in strategic HR and recruiting. He is innovative, bright, and results driven. Jason is a master at creating business cases for HR initiatives and for delivering on the promised ROI. He is a great leader of teams and manager of people. Jason is also an energizing and sought after speaker on the topics of talent management, generation next, and social networking. Jason has my top recommendation.”March 17, 2011 SHIFT! 30
  31. 31. The Good News? CRSConnect It’s not too late to catch up….March 17, 2011 31
  32. 32. Biggest Challenge in Managing Career• Technology, inc. social media• Networking• Time• Job search• Finding right fit/career• Other: branding, career change, biz development, re-entering workforce, ageismMarch 17, 2011 SHIFT! 32
  33. 33. Challenges: Finding Right Fit/Career, Career Change, Branding, Re-Entering Workforce, Ageism• Discover Your Brand Story• Webinar + Profile Kit + LinkedIn Critique Call•• $49• Consider taking additional webinars in this social media series March 17, 2011 SHIFT! 33
  34. 34. Challenge: Technology / Social Media• Survey course on social media• Decide how much you want to invest in using technology to meet your goals – Discover Your Brand Story – Create Your Social Media Strategy and Implement It – Advanced Social Media for SolopreneursMarch 17, 2011 SHIFT! 34
  35. 35. Challenge: Networking• Networking Naturally Recorded Webinars• Three recorded webinars•• $35• Online Networking: Entire Social Media SeriesMarch 17, 2011 SHIFT! 35
  36. 36. Challenge: Job Search• Survey course on social media• Discover Your Brand Story• Create Your Social Media Strategy and Implement ItMarch 17, 2011 SHIFT! 36
  37. 37. Challenge: New Clients• Survey course on social media• Discover Your Brand Story• Create Your Social Media Strategy and Implement It• Advanced Social Media for SolopreneursMarch 17, 2011 SHIFT! 37
  38. 38. Live Webinars • LinkedIn and Facebook and Twitter, Oh My!, March 22 or 23 (Northwestern alumni) • Discover Your Brand Story, April 5 and 19 • Create Your Social Media Strategy, and Implement It, April 28 • Advanced Social Media for Solopreneurs, May 17March 17, 2011 SHIFT! 38
  39. 39. Q&A Phone: *2 to raise handWebcast: Type into Q+A box 40
  40. 40. Continue the ConversationJoin our LinkedIn group: Search under “My Alumni Link”Carol Ross: Twitter:@carolrossWalter Akana: Twitter@walterakana 41
  41. 41. Thank You! 42