WeCycle - Volunteering Service for Charity


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Designed by Carolina Pizatto, in May 2014. This project was managed during Cambridge School of Art Graphic Design graduation and following a RSA Student Design Awards brief.

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WeCycle - Volunteering Service for Charity

  1. 1. carolina pizatto girardi / sid 1331244 A proposal of a volunteering service that raises money for charities PROJECT 1 Innovation in Giving
  2. 2. briefing Design a product, service or tool that will encourage or enable people to donate either their money or their time to good causes. As established by RSA, the competition holder, the following would all be viable responses: a tool or system that enables more people to volunteer; a micro-volunteering service design; a well-communicated and ingenious way of collecting money; a service or campaigning system that deploys time, talent and connections in new ways.
  3. 3. “Service Design helps to innovate (create new) or improve (existing) services to make them more useful, usable, desirable for clients, and efficient as well as effective for organisations. It is a new holistic, multi-discplinary, integrative field.” − Stefan Moritz, 2005 The process within Service Design is composed by four steps: exploration, creation, reflection and implementation. This project considered just exploration and creation. Further development would be necessary to put the idea in practice.
  4. 4. 34 3410 OPEN 9.00 am 9.30 am 5.00 pm 5.30 pm George works everyday. His routine is the same as many workers in town: house - work - house. Eventually, George needs to do some shopping or stop by the pharmacy, changing his schedule. Despite that, he rides to work everyday. While working, George’s bicycle is locked in the street. So, why not use it to generate money for charity? concept
  5. 5. 10 OPEN George’s bicycle can be a profitable good for someone else while he is not using it. Charities are potential cooperators for this situations as they can not afford the costs of building bike docking stations. However, they can provide a safety environment in which volunteers can lend their own bikes, and the money gained from the rental of the bikes goes straight to the Charity.
  6. 6. weCycle is a volunteering service that gains profit for charity by allowing people to rent other people’s bicycles while they are not being used. This project was designed for a small city, cycle based, in which users would rent bikes to quickly ride around but do not go any further.
  7. 7. The logotype was designed to reflect the cycle within the service provided. Museo typeface had its corners rounded to give the brand a soft and friendly shape while the color combination set a distinctive look. Yellow represents confidence and creativity. This color indicates honor and loyalty as well as evokes pleasant and cheerful feelings. On the other hand, blue symbolizes trust and efficiency. Strong shades of blue can stimulate clear thoughts. In this case, all these features above are important to be considered as this service deals with people’s connections of trust.
  8. 8. Museo 300 The quick brown fox jumps over the lazy dog 0 1 2 3 4 5 6 7 8 9 Museo 300 The quick brown fox jumps over the lazy dog 0 1 2 3 4 5 6 7 8 9 C 02 M 02 Y 55 K 00 R 253 G 238 B 143 C 01 M 01 Y 15 K 00 R 255 G 249 B 221 C 100 M 100 Y 29 K 18 R 41 G 38 B 102 C 35 M 15 Y 03 K 00 R 161 G 192 B 223
  9. 9. 34 3410 OPEN 9.00 am 9.30 am 5.00 pm 5.30 pm 4.30 pm 9.30 am 10.00 am 5.00 pm George locks his bicycle on the weCycle docking station, rather than on the pole. At the station, users can check the availability of each bike. Claire is visiting town just for a day and wants to do some sightseeing on a bike. George’s bike is available for the whole afternoon. Claire pays the hourly fee with her credit card and borrows George’s bike. The paid money goes to the Charity’s account. After riding all day long, Claire returns George’s bicycle to the same docking station. George leaves his work, takes his bicycle and goes home.
  10. 10. Volunteers need first to register themselves at the weCycle website. In this platform, they will be able to insert their details and update their schedule. Also, the volunteer needs to fill their bicycle details - such as baskets, mud-guards and select a desirable fee for their bike’s rental. After registration, each volunteer will receive a “Volunteer Kit” with the following itens. These encourage volunteers to trust in weCycle service. a GPS device to be installed in their bicycles; a bike repair shop voucher; an insurance card for their bicycles. to become a volunteer and rent your bicycle The renting process is easy. Users go to the docking station and check the availability and prices of the bicycles that are there. Then they select their bike of preference, pay hourly by credit/debit card, and ride until the established time. Returns must be done at the same docking station. to become a bicycle renter
  11. 11. bicycle rentersCUSTOMER charity organization sponsor insurance company sponsor bike repair shop design team I.T. team SERVICE PROVIDER STAKEHOLDERS SERVICE DESIGNER touchpoint: every contact point between a customer and the service provider service evidence: a tangible artefact related to a service process service period: pre-service / service / post-service The following diagram shows who would take part in the proposed project as well as their responsibilities within the service. Besides the charity and the service design team, customers will need to be prospected and stakeholders engaged. Initial financial support would be requested.
  12. 12. While registering, each volunteer inserts how much did they pay for their bicycles. However, this value is repassed to the insurance company. The tariff is established based on what volunteers desire. There are 3 options of fees: £2.00, £5.00 and £10.00 and it is up to the volunteer to select how much he/she wants to charge for his/her bike, and therefore contributes to charity. how does the tariff work? All the payments will be done by credit/debit cards. Therefore, the users data will be recorded. In case anything happens with the volunteer bicycle: 1. weCycle can track each bicycle, as all have GPS devices installed; 2. each volunteer gets bicycle insurance. how to assure bicycle and volunteers safety?
  13. 13. Due to GPS device and bicycle insurance, these situations won’t be a big deal. Also, weCycle is partnered with a bike repair shop. Furthermore, the users details has been recorded in weCycle data base and extra charges will be withdrawn directly from users account. Obviously, different charges will be applied for late and stolen bicycles. Costs around £15.00/h to fail returning on time or £150.00 if the bike is not returned. These prices are still being considered. However, all the facilities described above were designed specifically to assure as fewer losts as possible to the volunteers. what happen in cases of late, lost, stolen or faulty bicycles?
  14. 14. This project believes that it is possible to generate money for charity through people’s principles of honesty, transparancy and fairness. weCycle aims to get over the “I don’t have time for volunteering” by generating profit out of the allowance to rent other people bicycle, while they are not using it. “The best way to find yourself is to lose yourself in the service of others.” − Gandhi
  15. 15. The following book was used as research source for the field of Service Design. Schneider, J. and Stickdorn, M., 2011. This is Service Deisgn Thinking. USA: John Wiley & Sons, Inc. After the project’s concept was developed, the Barclays Cycle Hire, from London, was used as a source of inspiration to explain how weCycle system would work. London TfL, 2014. Barclays Cycle Hire. [online] Available at: <http://www.tfl.gov.uk/modes/cycling/barclays-cycle-hire> [Accessed 20 March 2014]. references