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Carol Smith @carologic
Fluxible
Waterloo, Ontario, Canada
Sept. 23, 2017
UX in the Age of AI:
Where Does Design Fit In?
AI is when Machines
– Exhibit intelligence
– Perceive their environment
– Take actions to maximize
chance of success at a ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
In the extreme…
Google Search for “movies with AI”
Copyrights as ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
“Most people working in AI have a healthy skepticism for the idea...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Why is the singularity so far off?
• Sheer amount of effort to bu...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Cognitive computers are
• Knowledgeable about what taught
• Aware...
Remember: “We can unplug the machines!”
Grady Booch, Scientist, philosopher, IBM’er https://www.ted.com/talks/grady_booch_...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Requires annotation of content
Image created by Angela Swindell, ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Transfer human concepts and relationships
Photo by sunlightfounda...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Number Five “Needs Input”
Short Circuit (1986 film)
Ally Sheedy a...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
AI is taxonomies and ontologies coming to life
(NOT like humans l...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Supervised (by a human) Machine Learning
Watson Knowledge Studio,...
Enormous amount of work.
Only as good as data
and time spent improving it
Biased based on what it taught
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Knowledge and Accuracy
• How important is accuracy?
• Consider a ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Across industries – priority of accuracy varies
Higher Priority
9...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Goal is saving time
Machine learning creates
more highly trained
...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Cancer Burden in Sub-Saharan Africa
Risk of getting cancer
and
Ri...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
What if we could reduce the burden?
• Bring those taxonomies and ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Why does training take so long?
• Create algorithms
• Gather docu...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Dependent on Experts
• Subject Matter Experts (SME’s) Availabilit...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
“The goal is not just the fastest
but the most productive
machine...
Humans teach what we feel is important… teach them to share our values.
Super knowing - not super doing
Grady Booch, Scien...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Examples
of AI and Cognitive Computing
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Strategic Games
• 1997 Chess, IBM
• 2016 Go, Google
Floor goban, ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Understanding human speech
• Watson developed for quiz show Jeopa...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Decision Making: Self Driving (autonomous) vehicles
Junior, a rob...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Image Recognition – Google Photos
Carol’s search for “cats” on he...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Sound recognition: Labeling of birdsongs
“Comparison of machine l...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Analyzing Text: Personality of @carologic (not quite)
IBM Watson ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Automating Repetitive Work
• Highlight possible
issues
• Radiolog...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
88,000 retina images
• Watson knows what a
healthy eye looks like...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Chatbots for Easy ordering
• Order via text, email,
Facebook Mess...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Chatbots – not really AI, yet
• Mapping Q & A
–Expected language
...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Optical character recognition (OCR)
• Used to be AI
• Now conside...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Ethics in Design for AI
IBM Watson / UX in the Age of AI / @carologic / Fluxible
How might we…
• build systems that have ethical and moral foundat...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
So that we trust machines just as much
as a well-trained human?
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Guiding Principles – Ethical AI
• Purpose
• Aid humans, not repla...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Transparency
• How AI was trained
• What data was used
• Humans r...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Skills
• Build with people in the industry
• Human workers traine...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Regulations
• Almost everyone agrees they are necessary
• Who wil...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Create a code of conduct
• Regulations take forever
• Take respon...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
AI will
“extend human experience in profound ways”
- Grady Booch,...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
How do we evolve the practice of UX
to deal with the new issues
t...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Don’t fear AI - explore AI
Try the tools
Pair with others
IBM Wat...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Go forth and create ethical AI’s
• Purpose
• Transparency
• Skill...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Contact Carol
LinkedIn: https://www.linkedin.com/in/caroljsmith
T...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Additional Information
and Resources
IBM Watson / UX in the Age of AI / @carologic / Fluxible
“The biggest challenge here is “understanding
people, not just wh...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Should work to Reduce Waste
• Sharing of models, annotators, algo...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Watson is a cognitive technology that can think like a human.
• U...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
More on Strategic Games
Graphic, Science Magazine: http://www.sci...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
The Job Question
• Make new economies
and opportunities –
potenti...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Tone Analyzer - Watson
IBM Watson Developer Cloud, Tone Analyzer
...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Optimist’s guide to the robot apocalypse - @sarahfkessler
“The op...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Additional Resources
• “How IBM is Competing with Google in AI.” ...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
More Resources
• “Update: Why this week’s man-versus-machine Go m...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Even More Resources
• “IBM’s Automated Radiologist Can Read Image...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Yes, even more resources
• Video: “IBM Watson Knowledge Studio: T...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Last bit: I promise
• "The importance of human innovation in A.I....
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Definition: Artificial Intelligence
• Artificial intelligence (AI...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Definition: The Singularity
• If research into Strong AI produced...
IBM Watson / UX in the Age of AI / @carologic / Fluxible
Definition: Machine Learning
• Ability for system to take basic k...
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UX in the Age of AI: Where Does Design Fit In? Fluxible 2017

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Cognitive computing and machine learning are not new concepts, but they are new to most UX’ers. Carol Smith addresses questions about artificial intelligence (AI) such as:
- What are these terms and technologies and how do they work?
- How can we take advantage of these powerful systems to help our users?
- Should I be concerned that computers will take over the world soon? Spoiler: It is extremely unlikely.

Once this baseline understanding is established, we’ll look at examples of AI in use and discuss the relevancy of design work in the age of AI. Additionally, we’ll explore the ethical challenges inherent with the use of AI from the user’s perspective, specifically regarding trust and transparency.

This was presented at Fluxible 2017 in Kitchener-Waterloo, Ontario, Canada on 23 Sept 2017.

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UX in the Age of AI: Where Does Design Fit In? Fluxible 2017

  1. 1. Carol Smith @carologic Fluxible Waterloo, Ontario, Canada Sept. 23, 2017 UX in the Age of AI: Where Does Design Fit In?
  2. 2. AI is when Machines – Exhibit intelligence – Perceive their environment – Take actions to maximize chance of success at a goal https://developer.softbankrobotics.com/us-en/showcase/nao-ibm-create-new-hilton-concierge
  3. 3. IBM Watson / UX in the Age of AI / @carologic / Fluxible In the extreme… Google Search for “movies with AI” Copyrights as labeled.
  4. 4. IBM Watson / UX in the Age of AI / @carologic / Fluxible “Most people working in AI have a healthy skepticism for the idea of the singularity. We know how hard it is to get even a little intelligence into a machine, let alone enough to achieve recursive self- improvement.” – Toby Walsh
  5. 5. IBM Watson / UX in the Age of AI / @carologic / Fluxible Why is the singularity so far off? • Sheer amount of effort to build systems – Huge amounts of related information – Organizing and annotating • Training requires deep understanding of the specific content
  6. 6. IBM Watson / UX in the Age of AI / @carologic / Fluxible Cognitive computers are • Knowledgeable about what taught • Aware of nuances • Control ONLY what we give them control of • Continue to learn with more data
  7. 7. Remember: “We can unplug the machines!” Grady Booch, Scientist, philosopher, IBM’er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
  8. 8. IBM Watson / UX in the Age of AI / @carologic / Fluxible Requires annotation of content Image created by Angela Swindell, Visual Designer, IBM’er on Watson Knowledge Studio
  9. 9. IBM Watson / UX in the Age of AI / @carologic / Fluxible Transfer human concepts and relationships Photo by sunlightfoundation https://www.flickr.com/photos/sunlightfoundation/2385174105
  10. 10. IBM Watson / UX in the Age of AI / @carologic / Fluxible Number Five “Needs Input” Short Circuit (1986 film) Ally Sheedy and Number Five (Tim Blaney) https://en.wikipedia.org/wiki/Short_Circuit_(1986_film)
  11. 11. IBM Watson / UX in the Age of AI / @carologic / Fluxible AI is taxonomies and ontologies coming to life (NOT like humans learn) https://commons.wikimedia.org/wiki/File:Baby_Boy_Oliver.jpg
  12. 12. IBM Watson / UX in the Age of AI / @carologic / Fluxible Supervised (by a human) Machine Learning Watson Knowledge Studio, Supervised Machine Learning: https://www.ibm.com/us-en/marketplace/supervised-machine-learning
  13. 13. Enormous amount of work. Only as good as data and time spent improving it Biased based on what it taught
  14. 14. IBM Watson / UX in the Age of AI / @carologic / Fluxible Knowledge and Accuracy • How important is accuracy? • Consider a reverse card sorting exercise Gaffney, Gerry. (2000) What is Card Sorting? Usability Techniques Series, Information & Design. http://www.infodesign.com.au/usabilityresources/design/cardsorting.asp
  15. 15. IBM Watson / UX in the Age of AI / @carologic / Fluxible Across industries – priority of accuracy varies Higher Priority 90-99%+ Lower Priority 60-89% accuracy is acceptable
  16. 16. IBM Watson / UX in the Age of AI / @carologic / Fluxible Goal is saving time Machine learning creates more highly trained specialists Not an “all knowing” being
  17. 17. IBM Watson / UX in the Age of AI / @carologic / Fluxible Cancer Burden in Sub-Saharan Africa Risk of getting cancer and Risk of Dying ~same The Cancer Atlas http://canceratlas.cancer.org/the-burden/
  18. 18. IBM Watson / UX in the Age of AI / @carologic / Fluxible What if we could reduce the burden? • Bring those taxonomies and ontologies to life • Broaden access to evidence based medicine • More informed treatment decisions • Helping physicians (not replacing) IBM Watson for Oncology
  19. 19. IBM Watson / UX in the Age of AI / @carologic / Fluxible Why does training take so long? • Create algorithms • Gather documents • Create ground truth (annotation) • Run training • Improve and test again • Repeat (new information, etc.)
  20. 20. IBM Watson / UX in the Age of AI / @carologic / Fluxible Dependent on Experts • Subject Matter Experts (SME’s) Availability • Experience in Training varies – Close collaboration
  21. 21. IBM Watson / UX in the Age of AI / @carologic / Fluxible “The goal is not just the fastest but the most productive machine-learning platform for researchers.” - Pradeep Dubey, Intel Fellow at the Intel Labs division http://www.intel.com/content/www/us/en/analytics/machine -learning/the-race-for-faster-machine-learning.html
  22. 22. Humans teach what we feel is important… teach them to share our values. Super knowing - not super doing Grady Booch, Scientist, philosopher, IBM’er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
  23. 23. IBM Watson / UX in the Age of AI / @carologic / Fluxible Examples of AI and Cognitive Computing
  24. 24. IBM Watson / UX in the Age of AI / @carologic / Fluxible Strategic Games • 1997 Chess, IBM • 2016 Go, Google Floor goban, 2007, By Goban1 https://commons.wikimedia.org/wiki/File:FloorGoban.JPG Graphic, Science Magazine: http://www.sciencemag.org/news/2016/03/update-why-week-s-man- versus-machine-go-match-doesn-t-matter-and-what-does
  25. 25. IBM Watson / UX in the Age of AI / @carologic / Fluxible Understanding human speech • Watson developed for quiz show Jeopardy! • Won against champions in 2011 for $1 million https://en.wikipedia.org/wiki/Watson_(computer) Video: “IBM's Watson Supercomputer Destroys Humans in Jeopardy | Engadget” https://www.youtube.com/watch?v=WFR3lOm_xhE
  26. 26. IBM Watson / UX in the Age of AI / @carologic / Fluxible Decision Making: Self Driving (autonomous) vehicles Junior, a robotic Volkswagen Passat, in a parking lot at Stanford University, 24 October 2009, By: Steve Jurvetson https://en.wikipedia.org/wiki/File:Hands-free_Driving.jpg
  27. 27. IBM Watson / UX in the Age of AI / @carologic / Fluxible Image Recognition – Google Photos Carol’s search for “cats” on her Photos account. She likes Lacey and Magic quite a bit and being sisters, they like each other. 
  28. 28. IBM Watson / UX in the Age of AI / @carologic / Fluxible Sound recognition: Labeling of birdsongs “Comparison of machine learning methods applied to birdsong element classification” by David Nicholson. Proceedings of the 15th Python in Science Conference (SCIPY 2016). http://conference.scipy.org/proceedings/scipy2016/pdfs/david_nicholson.pdf Photo by Gallo71 (Own work) [Public domain], via Wikimedia Commons https://commons.wikimedia.org/wiki/File%3ARbruni.JPG
  29. 29. IBM Watson / UX in the Age of AI / @carologic / Fluxible Analyzing Text: Personality of @carologic (not quite) IBM Watson Developer Cloud, Personality Insights https://personality-insights-livedemo.mybluemix.net/
  30. 30. IBM Watson / UX in the Age of AI / @carologic / Fluxible Automating Repetitive Work • Highlight possible issues • Radiologist confirms https://www.technologyreview.com/s/600706/ibms-automated- radiologist-can-read-images-and-medical-records/
  31. 31. IBM Watson / UX in the Age of AI / @carologic / Fluxible 88,000 retina images • Watson knows what a healthy eye looks like • Glaucoma is the second leading cause of blindness worldwide –50% of cases go undetected https://twitter.com/IBMWatson/status/844545761740292096
  32. 32. IBM Watson / UX in the Age of AI / @carologic / Fluxible Chatbots for Easy ordering • Order via text, email, Facebook Messenger or with a Slackbot • Cognitive pieces: –Speech-to-text –Chat –API’s in backend Story: http://www.businesswire.com/news/home/20161025006273/en/Staples%E2%80%99- %E2%80%9CEasy-Button%E2%80%9D-Life-IBM-Watson Photo: Easy Button from Staples: http://www.staples.com/Staples-Easy-Button/product_606396
  33. 33. IBM Watson / UX in the Age of AI / @carologic / Fluxible Chatbots – not really AI, yet • Mapping Q & A –Expected language –Appropriate automated responses –When to escalate to a human https://www.pexels.com/photo/close-up-of-mobile-phone-248512/ https://www.amazon.com/Amazon-Echo-Bluetooth-Speaker-with-WiFi-Alexa/dp/B00X4WHP5E https://www.ibm.com/watson/developercloud/doc/conversation/index.html
  34. 34. IBM Watson / UX in the Age of AI / @carologic / Fluxible Optical character recognition (OCR) • Used to be AI • Now considered routine computing Portable scanner and OCR (video) https://en.wikipedia.org/wiki/File:Portable_scanner_and_OCR_(video).webm
  35. 35. IBM Watson / UX in the Age of AI / @carologic / Fluxible Ethics in Design for AI
  36. 36. IBM Watson / UX in the Age of AI / @carologic / Fluxible How might we… • build systems that have ethical and moral foundation?’ • that are transparent to users? • teach mercy and justice of law? • extend and advance healthcare? • increase safety in dangerous work? Grady Booch, Scientist, philosopher, IBM’er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
  37. 37. IBM Watson / UX in the Age of AI / @carologic / Fluxible So that we trust machines just as much as a well-trained human?
  38. 38. IBM Watson / UX in the Age of AI / @carologic / Fluxible Guiding Principles – Ethical AI • Purpose • Aid humans, not replace them • Symbiotic relationship “3 guiding principles for ethical AI, from IBM CEO Ginni Rometty” by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-guiding- principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
  39. 39. IBM Watson / UX in the Age of AI / @carologic / Fluxible Transparency • How AI was trained • What data was used • Humans remain in control of the system “3 guiding principles for ethical AI, from IBM CEO Ginni Rometty” by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-guiding- principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
  40. 40. IBM Watson / UX in the Age of AI / @carologic / Fluxible Skills • Build with people in the industry • Human workers trained on how to use these tools to their advantage “3 guiding principles for ethical AI, from IBM CEO Ginni Rometty” by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-guiding- principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
  41. 41. IBM Watson / UX in the Age of AI / @carologic / Fluxible Regulations • Almost everyone agrees they are necessary • Who will create regulations? • Enforce?
  42. 42. IBM Watson / UX in the Age of AI / @carologic / Fluxible Create a code of conduct • Regulations take forever • Take responsibility – What do you value? – What lines won’t your AI cross? – How do you reduce bias?
  43. 43. IBM Watson / UX in the Age of AI / @carologic / Fluxible AI will “extend human experience in profound ways” - Grady Booch, Scientist, philosopher, IBM’er Grady Booch, Scientist, philosopher, IBM’er https://www.ted.com/talks/grady_booch_don_t_fear_superintelligence
  44. 44. IBM Watson / UX in the Age of AI / @carologic / Fluxible How do we evolve the practice of UX to deal with the new issues these technologies bring and the new information that is created?
  45. 45. IBM Watson / UX in the Age of AI / @carologic / Fluxible Don’t fear AI - explore AI Try the tools Pair with others IBM Watson Developer Tools (free trials): https://console.ng.bluemix.net/catalog/?categ ory=watson
  46. 46. IBM Watson / UX in the Age of AI / @carologic / Fluxible Go forth and create ethical AI’s • Purpose • Transparency • Skills • Code of Conduct “3 guiding principles for ethical AI, from IBM CEO Ginni Rometty” by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-guiding- principles-for-ethical-ai-from-ibm-ceo-ginni-rometty/
  47. 47. IBM Watson / UX in the Age of AI / @carologic / Fluxible Contact Carol LinkedIn: https://www.linkedin.com/in/caroljsmith Twitter - @Carologic: https://twitter.com/carologic Slides on Slideshare: https://www.slideshare.net/carologic
  48. 48. IBM Watson / UX in the Age of AI / @carologic / Fluxible Additional Information and Resources
  49. 49. IBM Watson / UX in the Age of AI / @carologic / Fluxible “The biggest challenge here is “understanding people, not just what they vocalize,”.... Our motivations are often not expressed upfront, yet it is key to understanding what people want to get done.” - Rob High, IBM fellow and Watson CTO https://techcrunch.com/2017/02/27/for-ibms-cto-for-watson-not-a- lot-of-value-in-replicating-the-human-mind-in-a-computer/
  50. 50. IBM Watson / UX in the Age of AI / @carologic / Fluxible Should work to Reduce Waste • Sharing of models, annotators, algorithms not desirable (currently): – Huge amount of work – Proprietary information • Benefits are not clear to business (yet): – “A rising tide lifts all boats" – Build on others work – Solve more interesting problems
  51. 51. IBM Watson / UX in the Age of AI / @carologic / Fluxible Watson is a cognitive technology that can think like a human. • Understand • Analyze and interpret all kinds of data • Unstructured text, images, audio and video • Reason • Understand the personality, tone, and emotion of content • Learn • Grow the subject matter expertise in your apps and systems • Interact • Create chat bots that can engage in dialog https://www.ibm.com/watson/
  52. 52. IBM Watson / UX in the Age of AI / @carologic / Fluxible More on Strategic Games Graphic, Science Magazine: http://www.sciencemag.org/news/2016/03/update-why-week-s-man- versus-machine-go-match-doesn-t-matter-and-what-does
  53. 53. IBM Watson / UX in the Age of AI / @carologic / Fluxible The Job Question • Make new economies and opportunities – potentially: –Create jobs –Entire new fields • Some jobs will be lost –What can we do to mitigate this? Jobs that no longer exist: The Lector http://www.ranker.com/list/jobs-that-no- longer-exist/coy-jandreau
  54. 54. IBM Watson / UX in the Age of AI / @carologic / Fluxible Tone Analyzer - Watson IBM Watson Developer Cloud, Tone Analyzer https://tone-analyzer-demo.mybluemix.net/
  55. 55. IBM Watson / UX in the Age of AI / @carologic / Fluxible Optimist’s guide to the robot apocalypse - @sarahfkessler “The optimist’s guide to the robot apocalypse” by Sarah Kessler. March 09, 2017. QZ. @sarahfkessler https://qz.com/904285/the-optimists-guide-to-the-robot-apocalypse/
  56. 56. IBM Watson / UX in the Age of AI / @carologic / Fluxible Additional Resources • “How IBM is Competing with Google in AI.” The Information. https://www.theinformation.com/how-ibm-is- competing-with-google-in-ai?eu=2zIDMNYNjDp7KqL4YqAXXA • “The business case for augmented intelligence” https://medium.com/cognitivebusiness/the-business-case- for-augmented-intelligence-36afa64cd675 • “Comparison of machine learning methods applied to birdsong element classification” by David Nicholson. Proceedings of the 15th Python in Science Conference (SCIPY 2016). http://conference.scipy.org/proceedings/scipy2016/pdfs/david_nicholson.pdf • “Staples’ “Easy Button” Comes to Life with IBM Watson” in Business Wire, October 25, 2016. http://www.businesswire.com/news/home/20161025006273/en/Staples%E2%80%99-%E2%80%9CEasy- Button%E2%80%9D-Life-IBM-Watson • “How Staples Is Making Its Easy Button Even Easier With A.I.” by Chris Cancialosi, Forbes. https://www.forbes.com/sites/chriscancialosi/2016/12/13/how-staples-is-making-its-easy-button-even-easier- with-a-i/#4ae66e8359ef • “Inside Intel: The Race for Faster Machine Learning” http://www.intel.com/content/www/us/en/analytics/machine-learning/the-race-for-faster-machine- learning.html
  57. 57. IBM Watson / UX in the Age of AI / @carologic / Fluxible More Resources • “Update: Why this week’s man-versus-machine Go match doesn’t matter (and what does)” by Dana Mackenzie. Science Magazine. Mar. 15, 2016 http://www.sciencemag.org/news/2016/03/update-why-week- s-man-versus-machine-go-match-doesn-t-matter-and-what-does • “For IBM’s CTO for Watson, not a lot of value in replicating the human mind in a computer.” by Frederic Lardinois (@fredericl), TechCrunch, Posted Feb 27, 2017. https://techcrunch.com/2017/02/27/for-ibms-cto- for-watson-not-a-lot-of-value-in-replicating-the-human-mind-in-a-computer/ • “Google and IBM: We Want Artificial Intelligence to Help You, Not Replace You” Most Powerful Women by Michelle Toh. Mar 02, 2017. Fortune. http://fortune.com/2017/03/02/google-ibm-artificial-intelligence/ • “Facebook scales back AI flagship after chatbots hit 70% f-AI-lure rate - 'The limitations of automation‘” by Andrew Orlowski. Feb 22, 2017. The Register https://www.theregister.co.uk/2017/02/22/facebook_ai_fail/ • “Microsoft is deleting its AI chatbot's incredibly racist tweets” by Rob Price. Mar. 24, 2016. Business Insider UK. http://www.businessinsider.com/microsoft-deletes-racist-genocidal-tweets-from-ai-chatbot-tay-2016-3 Special Thanks: Soundtrack to 'Run Lola Run', 1998 German thriller film written and directed by Tom Tykwer, and starring Franka Potente as Lola and Moritz Bleibtreu as Manni. Soundtrack by Tykwer, Johnny Klimek, and Reinhold Heil
  58. 58. IBM Watson / UX in the Age of AI / @carologic / Fluxible Even More Resources • “IBM’s Automated Radiologist Can Read Images and Medical Records” by Tom Simonite, February 4, 2016. Intelligent Machines, MIT Technology Review. https://www.technologyreview.com/s/600706/ibms- automated-radiologist-can-read-images-and-medical-records/ • “The IBM, Salesforce AI Mash-Up Could Be a Stroke of Genius” by Adam Lashinsky, Mar 07, 2017. Fortune. http://fortune.com/2017/03/07/data-sheet-ibm-salesforce/ • "Google can now tell you're not a robot with just one click" by Andy Greenberg. Dec. 3, 2014. Security: Wired. https://www.wired.com/2014/12/google-one-click-recaptcha/ • “Essentials of Machine Learning Algorithms (with Python and R Codes)” by Sunil Ray, August 10, 2015. Analytics Vidhya. https://www.analyticsvidhya.com/blog/2015/08/common-machine-learning-algorithms/ • IBM on Machine Learning https://www.ibm.com/analytics/us/en/technology/machine-learning/ • “At Davos, IBM CEO Ginni Rometty Downplays Fears of a Robot Takeover” by Claire Zillman, Jan 18, 2017. Fortune. http://fortune.com/2017/01/18/ibm-ceo-ginni-rometty-ai-davos/ • “Google and IBM: We Want Artificial Intelligence to Help You, Not Replace You” by Michelle Toh. Mar 02, 2017. Fortune. http://fortune.com/2017/03/02/google-ibm-artificial-intelligence/
  59. 59. IBM Watson / UX in the Age of AI / @carologic / Fluxible Yes, even more resources • Video: “IBM Watson Knowledge Studio: Teach Watson about your unstructured data” https://www.youtube.com/watch?v=caIdJjtvX1s&t=6s • “The optimist’s guide to the robot apocalypse” by Sarah Kessler, @sarahfkessler. March 09, 2017. QZ. https://qz.com/904285/the-optimists-guide-to-the-robot-apocalypse/ • “AI Influencers 2017: Top 30 people in AI you should follow on Twitter" by Trips Reddy @tripsy, Senior Content Manager, IBM Watson . February 10, 2017 https://www.ibm.com/blogs/watson/2017/02/ai- influencers-2017-top-25-people-ai-follow-twitter/ • “3 guiding principles for ethical AI, from IBM CEO Ginni Rometty” by Alison DeNisco. January 17, 2017, Tech Republic http://www.techrepublic.com/article/3-guiding-principles-for-ethical-ai-from-ibm-ceo-ginni- rometty/ • "Transparency and Trust in the Cognitive Era" January 17, 2017 Written by: IBM THINK Blog https://www.ibm.com/blogs/think/2017/01/ibm-cognitive-principles/ • "Ethics and Artificial Intelligence: The Moral Compass of a Machine“ by Kris Hammond, April 13, 2016. Recode. http://www.recode.net/2016/4/13/11644890/ethics-and-artificial-intelligence-the-moral-compass-of- a-machine
  60. 60. IBM Watson / UX in the Age of AI / @carologic / Fluxible Last bit: I promise • "The importance of human innovation in A.I. ethics" by John C. Havens. Oct. 03, 2015 http://mashable.com/2015/10/03/ethics-artificial-intelligence/#yljsShvAFsqy • "Me, Myself and AI" Fjordnet Limited 2017 - Accenture Digital. https://trends.fjordnet.com/trends/me-myself- ai • "Testing AI concepts in user research" By Chris Butler, Mar 2, 2017. https://uxdesign.cc/testing-ai-concepts- in-user-research-b742a9a92e55#.58jtc7nzo • "CMU prof says computers that can 'see' soon will permeate our lives“ by Aaron Aupperlee. March 16, 2017. http://triblive.com/news/adminpage/12080408-74/cmu-prof-says-computers-that-can-see-soon-will- permeate-our-lives • “The business case for augmented intelligence” by Nancy Pearson, VP Marketing, IBM Cognitive. https://medium.com/cognitivebusiness/the-business-case-for-augmented-intelligence- 36afa64cd675#.qqzvunakw
  61. 61. IBM Watson / UX in the Age of AI / @carologic / Fluxible Definition: Artificial Intelligence • Artificial intelligence (AI) is intelligence exhibited by machines. • In computer science, an ideal "intelligent" machine is a flexible rational agent that perceives its environment and takes actions that maximize its chance of success at some goal.[1] Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving".[2] • Capabilities currently classified as AI include successfully understanding human speech,[4] competing at a high level in strategic game systems (such as Chess and Go[5]), self-driving cars, and interpreting complex data. Wikipedia: https://en.wikipedia.org/wiki/Artificial_intelligence#cite_note-Intelligent_agents-1
  62. 62. IBM Watson / UX in the Age of AI / @carologic / Fluxible Definition: The Singularity • If research into Strong AI produced sufficiently intelligent software, it might be able to reprogram and improve itself. The improved software would be even better at improving itself, leading to recursive self-improvement.[245] The new intelligence could thus increase exponentially and dramatically surpass humans. Science fiction writer Vernor Vinge named this scenario "singularity".[246] Technological singularity is when accelerating progress in technologies will cause a runaway effect wherein artificial intelligence will exceed human intellectual capacity and control, thus radically changing or even ending civilization. Because the capabilities of such an intelligence may be impossible to comprehend, the technological singularity is an occurrence beyond which events are unpredictable or even unfathomable.[246] • Ray Kurzweil has used Moore's law (which describes the relentless exponential improvement in digital technology) to calculate that desktop computers will have the same processing power as human brains by the year 2029, and predicts that the singularity will occur in 2045.[246] Wikipedia: https://en.wikipedia.org/wiki/Artificial_intelligence#cite_note-Intelligent_agents-1
  63. 63. IBM Watson / UX in the Age of AI / @carologic / Fluxible Definition: Machine Learning • Ability for system to take basic knowledge (does not mean simple or non-complex) and apply that knowledge to new data • Raises ability to discover new information • Find unknowns in data • https://en.wikipedia.org/wiki/Machine_learning More Definitions • Algorithm: a process or set of rules to be followed in calculations or other problem-solving operations, especially by a computer. https://en.wikipedia.org/wiki/Algorithm • Natural Language Processing (NLP): https://en.wikipedia.org/wiki/Natural_language_processing
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Cognitive computing and machine learning are not new concepts, but they are new to most UX’ers. Carol Smith addresses questions about artificial intelligence (AI) such as: - What are these terms and technologies and how do they work? - How can we take advantage of these powerful systems to help our users? - Should I be concerned that computers will take over the world soon? Spoiler: It is extremely unlikely. Once this baseline understanding is established, we’ll look at examples of AI in use and discuss the relevancy of design work in the age of AI. Additionally, we’ll explore the ethical challenges inherent with the use of AI from the user’s perspective, specifically regarding trust and transparency. This was presented at Fluxible 2017 in Kitchener-Waterloo, Ontario, Canada on 23 Sept 2017.

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