SlideShare a Scribd company logo
1 of 48
IA Summit
                             March, 2012




      EMPOWER YOURSELF:
N E G O T I AT E F O R T H E U S E R


         Presented by Carol Smith
                       @carologic
              #NegotiateForUsers
GREAT SOCIAL SKILLS
        =
GREAT EXPERIENCES
NEGOTIATION
    #1
W H AT D O E S I T F E E L L I K E ?




                                               http://www.womendontask.com/stats.html
Page 4       @carologic   #NegotiateForUsers
Page 5
                                                                                                 WHY?




                                                             •Unprepared
                                                             •Feel Cornered
                                                             •Lack of practice




@carologic
                                                             •Concerned about process




#NegotiateForUsers




                     http://creativecommons.org/licenses/by-nc/2.0/
                     http://www.flickr.com/photos/davidclow/
                     http:///www.flickr.com/photos/davidclow/4985160810/sizes/o/in/photostream
NEED CONFIDENCE
BEST ALTERNATIVE
TO A NEGOTIATED
  AGREEMENT?
Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without
   B AT N A


   Best Alternative to a Negotiation Agreement

   •Course of action that will be taken if:
     • Current negotiations fail
     • Agreement cannot be reached



   •Not the same as the walk away point




                                                        Giving In.” Penguin Group.
Page 8           @carologic        #NegotiateForUsers
Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without
   B AT N A B E N E F I T S




   •Better standard to measure agreements
   •Protects you from:
     • Accepting terms too unfavorable
     • Rejecting terms in your interest to accept
   •Permits exploration of imaginative solutions




                                                    Giving In.” Penguin Group.
Page 9       @carologic       #NegotiateForUsers
SITUATION 1
Page 11
                                                                                                   T H I S I S J AY




@carologic
#NegotiateForUsers




                     http://www.flickr.com/photos/chriszerbes/6151267914/sizes/o/in/pool-70823775@N00/
                     http://creativecommons.org/licenses/by-nc-nd/2.0/
                     http://www.flickr.com/photos/chriszerbes/
Page 12
@carologic
                                                                                                  THIS IS LAURA




#NegotiateForUsers




                     http://creativecommons.org/licenses/by-nc-sa/2.0/
                     http://www.flickr.com/photos/happykatie/2459583180/sizes/o/in/photostream/
                     http://www.flickr.com/photos/happykatie/
T H E Y B O T H WA N T T O W O R K H E R E




Page 13     @carologic   #NegotiateForUsers
O N PA P E R T H E Y L O O K T H E S A M E




Page 14     @carologic   #NegotiateForUsers
P R E PA R AT I O N

      Jay                              Laura

      •Thinking of the future          •Wants to make more -
      •Average income $75,000          $72,000 would be nice
                                       •Winging it

      •BATNA = Stay at current job     •No identified BATNA




Page 15       @carologic   #NegotiateForUsers
T H E Y A P P LY F O R T H E P O S I T I O N A N D …




    They both get offers!



Page 16      @carologic   #NegotiateForUsers
HERE’S THE THING

      Jay                              Laura

      •Offered $70,000 to start        •Offered $70,000 to start
      •Negotiates up                   •Doesn’t negotiate - $70,000
      •Gets $77,000                    is great
                                       •Gets $70,000


                Both get a raise of 3% each year




Page 17       @carologic   #NegotiateForUsers
AS THEY CONTINUE TO WORK

      Jay                              Laura

      •After 5 yrs making $89,264      •After 5 yrs making $81,121
      •After 10 $103,482               •After 10 $94,862
      •After 15 $119,964               •After 15 $109,019




Page 18       @carologic   #NegotiateForUsers
A LWAY S A S K F O R M O R E




                                              http://www.flickr.com/photos/13010608@N02/3079790309/sizes/z/in/photostream/
                                              http://creativecommons.org/licenses/by-nc/2.0/
                                              http://www.flickr.com/photos/13010608@N02/
•Keep your goals fixed in your mind
•Don’t share your BATNA
•Do not accept the first offer
•Women need to ask for each other

Page 19     @carologic   #NegotiateForUsers
SITUATION 2
I L O V E M Y M I N I VA N




                                               http://tractors.wikia.com/wiki/Dodge_Caravan
Page 21      @carologic   #NegotiateForUsers
IDEAL OUTCOME

      Dealer                            Me

                  Make $                               Fixed
                and Happy                        for free or cost
                Customer                             of labor




Page 22        @carologic   #NegotiateForUsers
B AT N A

      Dealer                            Me
                                                 Get fixed
                Satisfied                    somewhere else
                Customer                   or deal with the heat.




Page 23        @carologic   #NegotiateForUsers
N E G O T I AT I O N

      Dealer                            Me

      • Great BATNA                     • Weaker BATNA
      • $975 to fix                     • BATNA = keys please

      • Asks what he can do?            • I offer to pay a little more
                                          than labor.

      • Comes back - $200 to fix!       • Better than my BATNA!




Page 24        @carologic   #NegotiateForUsers
OUTCOME

      Dealer                            Me

           Less money,                           Air
           but Satisfied                     Conditioning!
            Customer




Page 25        @carologic   #NegotiateForUsers
COMPROMISE IS GOAL
       No Losers!
Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without
   B AT N A ( C O N T )


   Best Alternative to a Negotiation Agreement

   •The better your BATNA, the greater your power
   •Judge every offer against your BATNA
   •Don’t have to disclose
   •They have a strong BATNA?
     • Best way to advance your respective interest




                                                        Giving In.” Penguin Group.
Page 27          @carologic        #NegotiateForUsers
HOW ABOUT IA?
83%
                                                              Men
                                                              Women


                                           17%
                                                                      Web Designers By Gender




http://www.smashingmagazine.com/2010/11/12/gender-disparities-in-the-design-field/
IA IS ~50% FEMALE




   •Disparities in negotiation skill and comfort
   •Even with great design
     • Fail at negotiating on their behalf
     • User’s experience is hurt



   •You are their advocate
   •Speak up!




Page 30      @carologic   #NegotiateForUsers
W E N E G O T I AT E F R O M T H E B E G I N N I N G




   •Scope of project
   •Resources
   •Methods
   •Recommendations
   •Implementation




Page 31      @carologic   #NegotiateForUsers
P R E PA R E W I T H R E S E A R C H




   •Who are you dealing with?
   •What is important to them?
     • ROI, cost savings, schedule, etc.
     • Research to back up your position
   •Preferred negotiation strategies




Page 32      @carologic   #NegotiateForUsers
S E PA R AT E P E O P L E F R O M T H E P R O B L E M




                                                             http://www.collegehumor.com/article/6661424/job-interview-dos-and-donts
   •Not about people in the room
     • Try to minimize any emotions (positive or negative)
   •Match culture to minimize misunderstandings
     • Clothing, attitude, etc.




Page 33      @carologic   #NegotiateForUsers
F O C U S O N I N T E R E S T, N O T P O S I T I O N S




   •Need to make a great experience
   •Benefits for user and organization
   •Savings of time, money, resources, effort, etc.
   •Watch your pronouns
     • We not them




Page 34      @carologic    #NegotiateForUsers
I N V E N T M U LT I P L E O P T I O N S




   •Mutual gain within constraints

          Cost

          Time/Schedule

          Resources/People

          Level of Insights



Page 35       @carologic    #NegotiateForUsers
U S E O B J E C T I V E C R I T E R I A & S TA N D A R D S




   •Best practices in IA
   •Case studies for comparison
   •Web analytics
   •SUS Score
   •Develop internal measurements




Page 36      @carologic    #NegotiateForUsers
SITUATION 3
S I T U AT I O N

      Team Leader                       You

                We don’t                           We can’t
                have time                        afford not to
                 for UX                             do UX




Page 38       @carologic    #NegotiateForUsers
IDEAL OUTCOME

      Team Leader                    You

              On time,
             on budget                        Great UX!
             & good UX




Page 39     @carologic   #NegotiateForUsers
B AT N A

      Team Leader                        You

              On time,                            As good UX as
          on budget, we’ll                        possible within
            fix UX later                           constraints




Page 40        @carologic    #NegotiateForUsers
OPTIONS




   •Guerrilla methods
   •Varieties of work within time
   •Do work now and analyze for next round of work
     • Skip this effort
     • Be ready for next one (work ahead)




Page 41     @carologic   #NegotiateForUsers
SOLUTION




   •Conduct guerrilla usability study on prototype
   •Make changes and recommendations quickly
   •Work ahead for next project




Page 42     @carologic   #NegotiateForUsers
R E S U LT

      Team Leader                        You


                    Ideal                         BATNA




Page 43         @carologic   #NegotiateForUsers
REVIEW




   1. Identify and remember your BATNA
   2. Negotiation is about negotiation
   3. Find the best solution for both parties




Page 44     @carologic   #NegotiateForUsers
SHAMELESS PROMOTION




Page 45   @carologic   #NegotiateForUsers
C O N TA C T C A R O L




          @carologic

   Email: Carol.Smith@perficient.com

                   slideshare.net/carologic



   speakerrate.com/speakers/15585-caroljsmith


Page 46      @carologic     #NegotiateForUsers
RECOMMENDED READINGS




Page 47
                          4
REFERENCES



   •Babcock, L. and Sara Laschever. (2008). “Ask For It: How Women can use the
   Power of Negotiation to Get What They Really Want.” Bantam Books.
   •Godin, Seth. (2010) “Linchpin: Are you Indispensable?” Penguin Group.
   •Ury. William L. (1991) “Getting Past NO: Negotiating in Difficult Situations.” Bantam.
   •Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement
   Without Giving In.” Penguin Group.
   •Kennedy, Gavin. (2004). “Essential Negotiation.” The Economist and Profile Books
   LTD.
   •Lavington, Camille. (2004) “You’ve Only Got Three Seconds: How to make the right
   impression in your business and social life.” Doubleday.
   •Lewicki, Roy J., et. Al. (2004) “Essentials of Negotiation.” McGraw-Hill Irwin.
   •Young, Ed. (2011) “Justice is served, but more so after lunch: how food-breaks
   sway the decisions of judges.” Discover Magazine.
   http://blogs.discovermagazine.com/notrocketscience/2011/04/11/justice-is-served-
   but-more-so-after-lunch-how-food-breaks-sway-the-decisions-of-judges/ Retrieved
   on October 24, 2011.



Page 48         @carologic        #NegotiateForUsers

More Related Content

Similar to Empower Yourself. Negotiate for the User. IA Summit 2012

Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019
Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019
Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019Jake Bohall
 
Out of State Investing - A Better Approach
Out of State Investing - A Better ApproachOut of State Investing - A Better Approach
Out of State Investing - A Better ApproachBobby Sharma
 
7 Steps Needed to Get Lenders to Fund Your Real Estate Deals
7 Steps Needed to Get Lenders to Fund Your Real Estate Deals7 Steps Needed to Get Lenders to Fund Your Real Estate Deals
7 Steps Needed to Get Lenders to Fund Your Real Estate DealsJoshua Dorkin
 
Klout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the UglyKlout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the UglyKerry O'Shea Gorgone
 
Real Estate Investing - TRAINING
Real Estate Investing - TRAININGReal Estate Investing - TRAINING
Real Estate Investing - TRAININGkyledavis71
 
Kellogg VC CEO Summit
Kellogg VC CEO SummitKellogg VC CEO Summit
Kellogg VC CEO SummitDave Kellogg
 
The Moneyball Effect: Win the Size War with Effective Online Marketing
The Moneyball Effect: Win the Size War with Effective Online MarketingThe Moneyball Effect: Win the Size War with Effective Online Marketing
The Moneyball Effect: Win the Size War with Effective Online MarketingMojenta
 
Harvard Business School Presentation "Outsourcing Selling"
Harvard Business School Presentation "Outsourcing Selling"Harvard Business School Presentation "Outsourcing Selling"
Harvard Business School Presentation "Outsourcing Selling"Charles Cohon
 
The Creatives Journey to Real Success
The Creatives Journey to Real SuccessThe Creatives Journey to Real Success
The Creatives Journey to Real SuccessJason Wright
 
Top tips to develop effective, collaborative corporate relationships & se...
Top tips to develop effective, collaborative corporate relationships & se...Top tips to develop effective, collaborative corporate relationships & se...
Top tips to develop effective, collaborative corporate relationships & se...Nick Bramley
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for BusinessJon Payne
 

Similar to Empower Yourself. Negotiate for the User. IA Summit 2012 (20)

Negotiating ux career final
Negotiating ux career finalNegotiating ux career final
Negotiating ux career final
 
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
 
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
 
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
 
Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019
Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019
Content marketing and Sustainable Linking Strategies - Pubcon Vegas 2019
 
Out of State Investing - A Better Approach
Out of State Investing - A Better ApproachOut of State Investing - A Better Approach
Out of State Investing - A Better Approach
 
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
Search Incrementality: How Paid and Organic Overdeliver Together - Jon Kagan,...
 
7 Steps Needed to Get Lenders to Fund Your Real Estate Deals
7 Steps Needed to Get Lenders to Fund Your Real Estate Deals7 Steps Needed to Get Lenders to Fund Your Real Estate Deals
7 Steps Needed to Get Lenders to Fund Your Real Estate Deals
 
Klout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the UglyKlout: The Good, the Bad and the Ugly
Klout: The Good, the Bad and the Ugly
 
Real Estate Investing - TRAINING
Real Estate Investing - TRAININGReal Estate Investing - TRAINING
Real Estate Investing - TRAINING
 
The McDavid Group - NADA
The McDavid Group - NADAThe McDavid Group - NADA
The McDavid Group - NADA
 
Pitching workshop
Pitching workshopPitching workshop
Pitching workshop
 
Dorsey final
Dorsey finalDorsey final
Dorsey final
 
Kellogg VC CEO Summit
Kellogg VC CEO SummitKellogg VC CEO Summit
Kellogg VC CEO Summit
 
The Moneyball Effect: Win the Size War with Effective Online Marketing
The Moneyball Effect: Win the Size War with Effective Online MarketingThe Moneyball Effect: Win the Size War with Effective Online Marketing
The Moneyball Effect: Win the Size War with Effective Online Marketing
 
Crayola website
Crayola websiteCrayola website
Crayola website
 
Harvard Business School Presentation "Outsourcing Selling"
Harvard Business School Presentation "Outsourcing Selling"Harvard Business School Presentation "Outsourcing Selling"
Harvard Business School Presentation "Outsourcing Selling"
 
The Creatives Journey to Real Success
The Creatives Journey to Real SuccessThe Creatives Journey to Real Success
The Creatives Journey to Real Success
 
Top tips to develop effective, collaborative corporate relationships & se...
Top tips to develop effective, collaborative corporate relationships & se...Top tips to develop effective, collaborative corporate relationships & se...
Top tips to develop effective, collaborative corporate relationships & se...
 
Social Media for Business
Social Media for BusinessSocial Media for Business
Social Media for Business
 

More from Carol Smith

Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021Carol Smith
 
Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020Carol Smith
 
Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020Carol Smith
 
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghIA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghCarol Smith
 
Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019Carol Smith
 
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Carol Smith
 
On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19Carol Smith
 
Designing More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - AbstractionsDesigning More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - AbstractionsCarol Smith
 
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in Toronto
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in TorontoDynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in Toronto
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in TorontoCarol Smith
 
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Carol Smith
 
Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19Carol Smith
 
What can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealWhat can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealCarol Smith
 
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019Carol Smith
 
Designing Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in ClevelandDesigning Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in ClevelandCarol Smith
 
Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018Carol Smith
 
Designing AI for Humanity at dmi:Design Leadership Conference in Boston
Designing AI for Humanity at dmi:Design Leadership Conference in BostonDesigning AI for Humanity at dmi:Design Leadership Conference in Boston
Designing AI for Humanity at dmi:Design Leadership Conference in BostonCarol Smith
 
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghProduct Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghCarol Smith
 
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Carol Smith
 
UX in the Age of AI: Leading with Design UXPA2018
UX in the Age of AI: Leading with Design UXPA2018UX in the Age of AI: Leading with Design UXPA2018
UX in the Age of AI: Leading with Design UXPA2018Carol Smith
 
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018Carol Smith
 

More from Carol Smith (20)

Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021Navigating the Complexity of Trust at UXPA Boston 2021
Navigating the Complexity of Trust at UXPA Boston 2021
 
Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020Implementing Ethics: Developing Trustworthy AI PyCon 2020
Implementing Ethics: Developing Trustworthy AI PyCon 2020
 
Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020Designing Trustworthy AI: A User Experience Framework at RSA 2020
Designing Trustworthy AI: A User Experience Framework at RSA 2020
 
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 PittsburghIA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
IA is Elemental: People are Fundamental at World IA Day 2020 Pittsburgh
 
Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019Gearing up for Ethnography, Michigan State, World Usability Day 2019
Gearing up for Ethnography, Michigan State, World Usability Day 2019
 
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
Designing Trustworthy AI: A Human-Machine Teaming Framework to Guide Developm...
 
On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19On the Road: Best Practices for Autonomous Experiences at WUC19
On the Road: Best Practices for Autonomous Experiences at WUC19
 
Designing More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - AbstractionsDesigning More Ethical and Unbiased Experiences - Abstractions
Designing More Ethical and Unbiased Experiences - Abstractions
 
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in Toronto
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in TorontoDynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in Toronto
Dynamic UXR: Ethical Responsibilities and AI. Carol Smith at Strive in Toronto
 
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
Prototyping for Beginners - Pittsburgh Inclusive Innovation Summit 2019
 
Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19Navigating challenges in IA people management at IAC19
Navigating challenges in IA people management at IAC19
 
What can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in MontrealWhat can DesignOps do for you? by Carol Smith at TLMUX in Montreal
What can DesignOps do for you? by Carol Smith at TLMUX in Montreal
 
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
Designing Trustable AI Experiences at IxDA Pittsburgh, Jan 2019
 
Designing Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in ClevelandDesigning Trustable AI Experiences at World Usability Day in Cleveland
Designing Trustable AI Experiences at World Usability Day in Cleveland
 
Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018Gearing up for Ethnography at Midwest UX 2018
Gearing up for Ethnography at Midwest UX 2018
 
Designing AI for Humanity at dmi:Design Leadership Conference in Boston
Designing AI for Humanity at dmi:Design Leadership Conference in BostonDesigning AI for Humanity at dmi:Design Leadership Conference in Boston
Designing AI for Humanity at dmi:Design Leadership Conference in Boston
 
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp PittsburghProduct Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
Product Design in Agile Environments: Making it Work at ProductCamp Pittsburgh
 
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
Demystifying Artificial Intelligence: Solving Difficult Problems at ProductCa...
 
UX in the Age of AI: Leading with Design UXPA2018
UX in the Age of AI: Leading with Design UXPA2018UX in the Age of AI: Leading with Design UXPA2018
UX in the Age of AI: Leading with Design UXPA2018
 
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018
IA in the Age of AI: Embracing Abstraction and Change at IA Summit 2018
 

Recently uploaded

Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Paige Cruz
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxMasterG
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...SOFTTECHHUB
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuidePixlogix Infotech
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTopCSSGallery
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxFIDO Alliance
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxMarkSteadman7
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxFIDO Alliance
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxFIDO Alliance
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data SciencePaolo Missier
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Skynet Technologies
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...caitlingebhard1
 

Recently uploaded (20)

Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptxCyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
Cyber Insurance - RalphGilot - Embry-Riddle Aeronautical University.pptx
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
The Ultimate Prompt Engineering Guide for Generative AI: Get the Most Out of ...
 
JavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate GuideJavaScript Usage Statistics 2024 - The Ultimate Guide
JavaScript Usage Statistics 2024 - The Ultimate Guide
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
Introduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptxIntroduction to FIDO Authentication and Passkeys.pptx
Introduction to FIDO Authentication and Passkeys.pptx
 
Simplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptxSimplifying Mobile A11y Presentation.pptx
Simplifying Mobile A11y Presentation.pptx
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...Stronger Together: Developing an Organizational Strategy for Accessible Desig...
Stronger Together: Developing an Organizational Strategy for Accessible Desig...
 

Empower Yourself. Negotiate for the User. IA Summit 2012

  • 1. IA Summit March, 2012 EMPOWER YOURSELF: N E G O T I AT E F O R T H E U S E R Presented by Carol Smith @carologic #NegotiateForUsers
  • 2. GREAT SOCIAL SKILLS = GREAT EXPERIENCES
  • 4. W H AT D O E S I T F E E L L I K E ? http://www.womendontask.com/stats.html Page 4 @carologic #NegotiateForUsers
  • 5. Page 5 WHY? •Unprepared •Feel Cornered •Lack of practice @carologic •Concerned about process #NegotiateForUsers http://creativecommons.org/licenses/by-nc/2.0/ http://www.flickr.com/photos/davidclow/ http:///www.flickr.com/photos/davidclow/4985160810/sizes/o/in/photostream
  • 7. BEST ALTERNATIVE TO A NEGOTIATED AGREEMENT?
  • 8. Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without B AT N A Best Alternative to a Negotiation Agreement •Course of action that will be taken if: • Current negotiations fail • Agreement cannot be reached •Not the same as the walk away point Giving In.” Penguin Group. Page 8 @carologic #NegotiateForUsers
  • 9. Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without B AT N A B E N E F I T S •Better standard to measure agreements •Protects you from: • Accepting terms too unfavorable • Rejecting terms in your interest to accept •Permits exploration of imaginative solutions Giving In.” Penguin Group. Page 9 @carologic #NegotiateForUsers
  • 11. Page 11 T H I S I S J AY @carologic #NegotiateForUsers http://www.flickr.com/photos/chriszerbes/6151267914/sizes/o/in/pool-70823775@N00/ http://creativecommons.org/licenses/by-nc-nd/2.0/ http://www.flickr.com/photos/chriszerbes/
  • 12. Page 12 @carologic THIS IS LAURA #NegotiateForUsers http://creativecommons.org/licenses/by-nc-sa/2.0/ http://www.flickr.com/photos/happykatie/2459583180/sizes/o/in/photostream/ http://www.flickr.com/photos/happykatie/
  • 13. T H E Y B O T H WA N T T O W O R K H E R E Page 13 @carologic #NegotiateForUsers
  • 14. O N PA P E R T H E Y L O O K T H E S A M E Page 14 @carologic #NegotiateForUsers
  • 15. P R E PA R AT I O N Jay Laura •Thinking of the future •Wants to make more - •Average income $75,000 $72,000 would be nice •Winging it •BATNA = Stay at current job •No identified BATNA Page 15 @carologic #NegotiateForUsers
  • 16. T H E Y A P P LY F O R T H E P O S I T I O N A N D … They both get offers! Page 16 @carologic #NegotiateForUsers
  • 17. HERE’S THE THING Jay Laura •Offered $70,000 to start •Offered $70,000 to start •Negotiates up •Doesn’t negotiate - $70,000 •Gets $77,000 is great •Gets $70,000 Both get a raise of 3% each year Page 17 @carologic #NegotiateForUsers
  • 18. AS THEY CONTINUE TO WORK Jay Laura •After 5 yrs making $89,264 •After 5 yrs making $81,121 •After 10 $103,482 •After 10 $94,862 •After 15 $119,964 •After 15 $109,019 Page 18 @carologic #NegotiateForUsers
  • 19. A LWAY S A S K F O R M O R E http://www.flickr.com/photos/13010608@N02/3079790309/sizes/z/in/photostream/ http://creativecommons.org/licenses/by-nc/2.0/ http://www.flickr.com/photos/13010608@N02/ •Keep your goals fixed in your mind •Don’t share your BATNA •Do not accept the first offer •Women need to ask for each other Page 19 @carologic #NegotiateForUsers
  • 21. I L O V E M Y M I N I VA N http://tractors.wikia.com/wiki/Dodge_Caravan Page 21 @carologic #NegotiateForUsers
  • 22. IDEAL OUTCOME Dealer Me Make $ Fixed and Happy for free or cost Customer of labor Page 22 @carologic #NegotiateForUsers
  • 23. B AT N A Dealer Me Get fixed Satisfied somewhere else Customer or deal with the heat. Page 23 @carologic #NegotiateForUsers
  • 24. N E G O T I AT I O N Dealer Me • Great BATNA • Weaker BATNA • $975 to fix • BATNA = keys please • Asks what he can do? • I offer to pay a little more than labor. • Comes back - $200 to fix! • Better than my BATNA! Page 24 @carologic #NegotiateForUsers
  • 25. OUTCOME Dealer Me Less money, Air but Satisfied Conditioning! Customer Page 25 @carologic #NegotiateForUsers
  • 26. COMPROMISE IS GOAL No Losers!
  • 27. Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without B AT N A ( C O N T ) Best Alternative to a Negotiation Agreement •The better your BATNA, the greater your power •Judge every offer against your BATNA •Don’t have to disclose •They have a strong BATNA? • Best way to advance your respective interest Giving In.” Penguin Group. Page 27 @carologic #NegotiateForUsers
  • 29. 83% Men Women 17% Web Designers By Gender http://www.smashingmagazine.com/2010/11/12/gender-disparities-in-the-design-field/
  • 30. IA IS ~50% FEMALE •Disparities in negotiation skill and comfort •Even with great design • Fail at negotiating on their behalf • User’s experience is hurt •You are their advocate •Speak up! Page 30 @carologic #NegotiateForUsers
  • 31. W E N E G O T I AT E F R O M T H E B E G I N N I N G •Scope of project •Resources •Methods •Recommendations •Implementation Page 31 @carologic #NegotiateForUsers
  • 32. P R E PA R E W I T H R E S E A R C H •Who are you dealing with? •What is important to them? • ROI, cost savings, schedule, etc. • Research to back up your position •Preferred negotiation strategies Page 32 @carologic #NegotiateForUsers
  • 33. S E PA R AT E P E O P L E F R O M T H E P R O B L E M http://www.collegehumor.com/article/6661424/job-interview-dos-and-donts •Not about people in the room • Try to minimize any emotions (positive or negative) •Match culture to minimize misunderstandings • Clothing, attitude, etc. Page 33 @carologic #NegotiateForUsers
  • 34. F O C U S O N I N T E R E S T, N O T P O S I T I O N S •Need to make a great experience •Benefits for user and organization •Savings of time, money, resources, effort, etc. •Watch your pronouns • We not them Page 34 @carologic #NegotiateForUsers
  • 35. I N V E N T M U LT I P L E O P T I O N S •Mutual gain within constraints Cost Time/Schedule Resources/People Level of Insights Page 35 @carologic #NegotiateForUsers
  • 36. U S E O B J E C T I V E C R I T E R I A & S TA N D A R D S •Best practices in IA •Case studies for comparison •Web analytics •SUS Score •Develop internal measurements Page 36 @carologic #NegotiateForUsers
  • 38. S I T U AT I O N Team Leader You We don’t We can’t have time afford not to for UX do UX Page 38 @carologic #NegotiateForUsers
  • 39. IDEAL OUTCOME Team Leader You On time, on budget Great UX! & good UX Page 39 @carologic #NegotiateForUsers
  • 40. B AT N A Team Leader You On time, As good UX as on budget, we’ll possible within fix UX later constraints Page 40 @carologic #NegotiateForUsers
  • 41. OPTIONS •Guerrilla methods •Varieties of work within time •Do work now and analyze for next round of work • Skip this effort • Be ready for next one (work ahead) Page 41 @carologic #NegotiateForUsers
  • 42. SOLUTION •Conduct guerrilla usability study on prototype •Make changes and recommendations quickly •Work ahead for next project Page 42 @carologic #NegotiateForUsers
  • 43. R E S U LT Team Leader You Ideal BATNA Page 43 @carologic #NegotiateForUsers
  • 44. REVIEW 1. Identify and remember your BATNA 2. Negotiation is about negotiation 3. Find the best solution for both parties Page 44 @carologic #NegotiateForUsers
  • 45. SHAMELESS PROMOTION Page 45 @carologic #NegotiateForUsers
  • 46. C O N TA C T C A R O L @carologic Email: Carol.Smith@perficient.com slideshare.net/carologic speakerrate.com/speakers/15585-caroljsmith Page 46 @carologic #NegotiateForUsers
  • 48. REFERENCES •Babcock, L. and Sara Laschever. (2008). “Ask For It: How Women can use the Power of Negotiation to Get What They Really Want.” Bantam Books. •Godin, Seth. (2010) “Linchpin: Are you Indispensable?” Penguin Group. •Ury. William L. (1991) “Getting Past NO: Negotiating in Difficult Situations.” Bantam. •Fisher, Roger and William L. Ury. (1981) “Getting to YES: Negotiating Agreement Without Giving In.” Penguin Group. •Kennedy, Gavin. (2004). “Essential Negotiation.” The Economist and Profile Books LTD. •Lavington, Camille. (2004) “You’ve Only Got Three Seconds: How to make the right impression in your business and social life.” Doubleday. •Lewicki, Roy J., et. Al. (2004) “Essentials of Negotiation.” McGraw-Hill Irwin. •Young, Ed. (2011) “Justice is served, but more so after lunch: how food-breaks sway the decisions of judges.” Discover Magazine. http://blogs.discovermagazine.com/notrocketscience/2011/04/11/justice-is-served- but-more-so-after-lunch-how-food-breaks-sway-the-decisions-of-judges/ Retrieved on October 24, 2011. Page 48 @carologic #NegotiateForUsers

Editor's Notes

  1. When asked to pick metaphors for the process of negotiating, men picked "winning a ballgame" and a "wrestling match," while women picked "going to the dentist."
  2. According to Findings From A List Apart Survey 2009, a poll created by and for Web designers, 82.6% of Web designers are male. Ironically, 66.5% of the same respondents stated there is “definitely not” a gender bias in the design field. http://www.smashingmagazine.com/2010/11/12/gender-disparities-in-the-design-field/