Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukSite Credentials:Niche: Mobile phonesPR: 4G+: 600+Facebook fans: 10.5KTwitter followers: 6.5kEngaged social media followingProject: Reciprocal blog exchangeEnvirofone article: Guide to deleting data before recycling your mobile – Live 24/07/12B.M.C. article: What’s the latest on the iPhone 5 – Live 24/07/12
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukMain Project Goals:• Back link from a site in a relevant industry• Improved stability of home page rankings for generic ‘sell’ phrases*• Social sharing signals• Brand exposure to a new audience• Traffic from B.M.C site & social profiles• Network building for future syndicationAdditional Goal:• To improve authority of Envirofone site for iPhone related searches in preparation for iPhone 5 launch.• Hence request for iPhone 5 rumour round up from B.M.C.*Envirofone fluctuates weekly between positions 1.5 – 1.7 across90 short and long tail generic phrases. Other projects do focus on specific keywords.
Case Study: Best Mobile Contracts http://www.best-mobile-contracts.co.uk Results from content exchange: Guest post by: Envirofone Guest post by: Best Mobile Contracts Links to site (in article) 1 1 Links to post on host site 0 1 Twitter shares 3 1 G+ shares 4 5 Stumbleupon shares 1 1 Facebook shares 2 2 Visits to Envirofone 0 900+• iPhone rankings improved 1 place on average over 100 phrases WoW• 5 generic ‘sell’ phrases move up one place (within 3 days) 2 of which moved from position 2 to 1• Other SEO work that week included a Nokia focused guest post and changes to the iPhone landing page meta data
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukSo how did we get 900+ visits from a few social shares?Turns out Best Mobile Contracts own a Facebook iPhone fan page with 500k+ Likeshttp://www.facebook.com/iphone4shome
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.uk B.M.C shared their guest post on Envirofone on their iPhone FB page. This resulted in: • 102 post likes • 4 post comments • 2 post shares • 827 visits to Envirofone Blog • Valuable brand awareness for Envirofone • Increased site authority for Envirofone for iPhone
Conclusion• The biggest value from this project was derived from the guest post hosted for Best Mobile Contracts on EnvirofoneTakeaways• Do open your mind to reciprocal guest content exchanges• Do look for benefits beyond ‘the link’• Don’t assume that your ‘brand’ is more influential than your partners• Don’t underestimate the value of social media shares• Reciprocal blog exchange = #winwin
Thanks! Any Questions? @carolinelbell http://www.linkedin.com/in/carolinebell LinkedIn Group: In-House SEO Network Useful reading:http://www.sparxoo.com/2009/09/29/the-value-of-reciprocity-in-social-influence Thanks to our blogging partner http://www.best-mobile-contracts.com