The Value of Reciprocity    Guest Blogging Case Study     Prepared by: Caroline Bell, SEO Manager                 20 Augus...
Reciprocal Blog Exchange = Low value?
Reciprocal Blog Exchange = Low value?
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukSite Credentials:Niche: Mobile phonesPR: 4G+: 600+F...
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukMain Project Goals:• Back link from a site in a rel...
Case Study: Best Mobile Contracts    http://www.best-mobile-contracts.co.uk    Results from content exchange:             ...
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukSo how did we get 900+ visits from a few social sha...
Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.uk                                         B.M.C shar...
Conclusion• The biggest value from this project was derived from the guest post  hosted for Best Mobile Contracts on Envir...
Thanks! Any Questions?                             @carolinelbell                 http://www.linkedin.com/in/carolinebell ...
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The Value of Reciprocity - A Guest Blogging Case Study

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A real brand v brand guest blogging case study showing the value of reciprocal working for SEO. This 5 minute presentation was prepared for #SEOBarcamp 22nd August 2012.

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The Value of Reciprocity - A Guest Blogging Case Study

  1. 1. The Value of Reciprocity Guest Blogging Case Study Prepared by: Caroline Bell, SEO Manager 20 August 2012 #SEOBarcamp - August 2012
  2. 2. Reciprocal Blog Exchange = Low value?
  3. 3. Reciprocal Blog Exchange = Low value?
  4. 4. Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukSite Credentials:Niche: Mobile phonesPR: 4G+: 600+Facebook fans: 10.5KTwitter followers: 6.5kEngaged social media followingProject: Reciprocal blog exchangeEnvirofone article: Guide to deleting data before recycling your mobile – Live 24/07/12B.M.C. article: What’s the latest on the iPhone 5 – Live 24/07/12
  5. 5. Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukMain Project Goals:• Back link from a site in a relevant industry• Improved stability of home page rankings for generic ‘sell’ phrases*• Social sharing signals• Brand exposure to a new audience• Traffic from B.M.C site & social profiles• Network building for future syndicationAdditional Goal:• To improve authority of Envirofone site for iPhone related searches in preparation for iPhone 5 launch.• Hence request for iPhone 5 rumour round up from B.M.C.*Envirofone fluctuates weekly between positions 1.5 – 1.7 across90 short and long tail generic phrases. Other projects do focus on specific keywords.
  6. 6. Case Study: Best Mobile Contracts http://www.best-mobile-contracts.co.uk Results from content exchange: Guest post by: Envirofone Guest post by: Best Mobile Contracts Links to site (in article) 1 1 Links to post on host site 0 1 Twitter shares 3 1 G+ shares 4 5 Stumbleupon shares 1 1 Facebook shares 2 2 Visits to Envirofone 0 900+• iPhone rankings improved 1 place on average over 100 phrases WoW• 5 generic ‘sell’ phrases move up one place (within 3 days) 2 of which moved from position 2 to 1• Other SEO work that week included a Nokia focused guest post and changes to the iPhone landing page meta data
  7. 7. Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.ukSo how did we get 900+ visits from a few social shares?Turns out Best Mobile Contracts own a Facebook iPhone fan page with 500k+ Likeshttp://www.facebook.com/iphone4shome
  8. 8. Case Study: Best Mobile Contractshttp://www.best-mobile-contracts.co.uk B.M.C shared their guest post on Envirofone on their iPhone FB page. This resulted in: • 102 post likes • 4 post comments • 2 post shares • 827 visits to Envirofone Blog • Valuable brand awareness for Envirofone • Increased site authority for Envirofone for iPhone
  9. 9. Conclusion• The biggest value from this project was derived from the guest post hosted for Best Mobile Contracts on EnvirofoneTakeaways• Do open your mind to reciprocal guest content exchanges• Do look for benefits beyond ‘the link’• Don’t assume that your ‘brand’ is more influential than your partners• Don’t underestimate the value of social media shares• Reciprocal blog exchange = #winwin
  10. 10. Thanks! Any Questions? @carolinelbell http://www.linkedin.com/in/carolinebell LinkedIn Group: In-House SEO Network Useful reading:http://www.sparxoo.com/2009/09/29/the-value-of-reciprocity-in-social-influence Thanks to our blogging partner http://www.best-mobile-contracts.com

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