Online Personal Branding for Developers

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Do developers need an online brand? What sites are important? Why do it? - Geeklist, LinkedIn, StackOverflow. Presented at a StackOverflow meetup in April 2012

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Online Personal Branding for Developers

  1. 1. RoadmapSubject Title “Why Developers Need an Online Brand” Caroline Gordon @carolineggordon April 2012* FootnoteSource: Source
  2. 2. Everyone has a story – Everyone is telling a story Page
  3. 3. Your Story – Your Brand ● Blogging ● LinkedIn ● GeekList ● Stackoverflow ● Twitter ● Quora ● GitHub! ● etc Page
  4. 4. Why Blog? ● Organise your thoughts ● Enhance your learning ● Develop your own voice ● Connect with thought leaders ● Synthesise Page
  5. 5. Blogging ● SIDE EFFECT: ● Show case yourself on your terms ● Interviews – fit in the box ● Blogs – showcase your whole self ● Bloggers are better employees Page
  6. 6. Twitter ● Do you NEED it? ● But if you do… ● Showcase your interests ● Collaborate with thought leaders Page
  7. 7. LinkedIn ● Do you need it? ● NO ● But if you don’t… ● Your professional network is critical ● Career longevity… Page
  8. 8. GeekList ● Love it! ● LinkedIn for techies ● Will grow to the default site for showcasing development work… ● Side effect – good for recruitment Page
  9. 9. Stackoverflow / stackexchange ● Do you need a profile – NO ● But if you don’t…. ● Use it to collaborate, solve problems, build your skills ● SIDE EFFECT ● I can know more about you … better fit Page
  10. 10. GitHub (or other open source sites) ● Should ‘good’ developers be doing open source? ● Play projects as well as serious ● Do you have a passion for development or is it a day job? ● Hiring: ● I can see your code ● I won’t hire devs who can’t write code ● Sustain your career …40 years+ !!! ● Don’t rely on your day job to build the skills you need Page
  11. 11. Thanks! ● Connect with me online ● Continue the conversation ● @carolineggordon on most social networks I’m hiring a new team at Optus Page

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