Lean Startup for Project Managers

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Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.

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Lean Startup for Project Managers

  1. 1. The Lean Startup(for project managers)
  2. 2. @micdijkstra@carolineggordon
  3. 3. Entrepreneur
  4. 4. #productmanager
  5. 5. #leanproductmanager
  6. 6. UX TechBusiness
  7. 7. Users ProductBusiness
  8. 8. CustomersDesigners&DevelopersStakeholders
  9. 9. #leanstartupadvocate
  10. 10. Unlock a new way of thinking.
  11. 11. #knowyourcustomer
  12. 12. “a set of processes used by entrepreneursto develop products and markets,combining Agile Software Development,Customer Development and existingsoftware platforms.”The Lean Startup
  13. 13. It’s about being less wasteful.
  14. 14. “a human institution designed to deliver anew product or service under conditionsof extreme uncertainty. ”What is a startup?
  15. 15. 9/10startups fail
  16. 16. #startupsarehard
  17. 17. “We cant predictthe future”“We dont really knowwhat customers want”“Advancing theplan is progress”
  18. 18. Sound familiar?
  19. 19. “Startups dont have much time or budgetso they need to be resourceful.”The Problem
  20. 20. It’s about being less wasteful.
  21. 21. Catalyst Recruiting
  22. 22. #fail
  23. 23. Didnt understand the wants oftheir target customers.
  24. 24. Three Inc.
  25. 25. #fail
  26. 26. Product did not representconsumer demand.
  27. 27. #customersfirst
  28. 28. Figure out how to meet whatthe customer demands.
  29. 29. #win
  30. 30. Everything is an assumptionthat needs to be tested.
  31. 31. Identify and test your riskiestassumptions first.
  32. 32. There are no factsinside your building,so get outside.
  33. 33. #safetofail
  34. 34. #failearly
  35. 35. Optimise for learning.
  36. 36. Monitor speed of learning.
  37. 37. Validate yourriskiest assumptions,as quickly as possible.
  38. 38. #startuptools
  39. 39. The Lean Canvas
  40. 40. Who has this problem? - who are your target customers?What problem are you trying to solve? - is it really a problem?Why should they care? - do you provide enough value?Validate your assumptions
  41. 41. The Lean Canvas
  42. 42. #buildit
  43. 43. Optimise for learning.
  44. 44. Source: http://minimumviablepants.tumblr.com/image/10561315925The MVP
  45. 45. Minimum amount of featuresrequired to learn.
  46. 46. It’s about being less wasteful.
  47. 47. #measureit
  48. 48. We believe our talk will educate project managers on theLean Startup.This will be validated when 7 out of 10 projectmanagers in the audience confirm they know how to useLean Startup in their work.Validate your hypotheses with qualitative data
  49. 49. We believe project managers want to know how theLean Startup relates to them.This will be validated when 500 project managersdownload the presentation of our video.Validate your hypotheses with quantitative data
  50. 50. #testit
  51. 51. “If we have data, let’s look at data.If all we have are opinions,let’s go with mine.”Jim Barksdale, former CEO of Netscape
  52. 52. Use your data.
  53. 53. #pivotor#persevere
  54. 54. Life’s too short to buildsomething nobody wants.
  55. 55. #customersfirst
  56. 56. WHAT DOES ITMEAN TO ME?
  57. 57. RiskManagementProjects LeanStartup
  58. 58. @carolineggordon
  59. 59. ControlPruneOptimisebuildOptimisebusiness
  60. 60. 1. Lean startup is risk management2. Waste before project starts3. Cultural changeHypotheses
  61. 61. #leanstartupis#riskmanagement
  62. 62. RiskManagementProjects LeanStartup
  63. 63. The risk is that bad thingswill happen.Project Risk
  64. 64. Such a low chance that weassume it won’t.Project Assumption
  65. 65. Drive down risk- mitigations- fallbacks- contingenciesProject managers
  66. 66. No risks,just assumptions.
  67. 67. No mitigations,just experiments.
  68. 68. Project managers actively drive risk down.AgileAssumptions are validated with real experiments.Lean Startup
  69. 69. Solution handed to team by Product Owner as aproduct backlog.AgileThe solution emerges as assumptions arevalidated.Lean Startup
  70. 70. Iterates the process of building the product.AgileIterates the process of solving the problem.Lean Startup
  71. 71. What are the risks of building this product?AgileWhat is the risk that this is a problem?Lean Startup
  72. 72. Business model assumed.AgileBusiness model validated.Lean Startup
  73. 73. Experiments
  74. 74. #wastebeforeprojectstart
  75. 75. Do customers have the problem?If there was a solution, would they buy it?Would they buy it from us?Can we build a solution for the problem?Lean Startup Product Development
  76. 76. Do users have the problem?If there was a solution, would they use it?Would they fund a project for this?Can we build a solution?Lean Startup Internal Customers
  77. 77. Do customers have the problem?If there was a solution, would they buy it?Would they buy it from us?Can we build the solution?Agile Product Development
  78. 78. Project X
  79. 79. Projectsthough theapprovalfunnelIdeasthrough thevalidationfunnelProjects LeanStartupOneexpensiveexperiment= theprojectMany cheapexperiments
  80. 80. Idea ScreenBusiness CaseGo to DevelopmentIterateDeliver MVP
  81. 81. #culturalchange
  82. 82. Turn the entire decision makingprocess of the organisationupside down.
  83. 83. The start of a cultural change.
  84. 84. #itsokaytofail
  85. 85. #seekoutvalidation
  86. 86. Create an organisation ofintrapreneurs.
  87. 87. #learning
  88. 88. Now I have a hammer,all I see are nails.
  89. 89. Determine the contextIs there a reasonable risk that this won’t solve theproblem?Is the situation so complex it’s hard to know what effectthis change will really have?Is there a proven business model / known efficiencies forthis product?Is this a variation on what we have done many timesbefore?
  90. 90. 1. Are your assumptions valid?2. How can you validate them?3. Create a Lean Canvas to use along with your riskregister.Use it for conversations with stakeholders and the team.What a project manager can do
  91. 91. Be a change agent.
  92. 92. Fin.
  93. 93. @micdijkstra@carolineggordon

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