Top 10 Reasons Why a Start-up FailsCaroline Cummings | vp of marketing
Men Waned  For Hazardous     Journey.  Small Wages.   Bitter Cold, Long Months ofComplete Darkness.
Constant Danger,    Safe Return     Doubtful.Honour & Recognition In Case of Success. Ernest Shackelton
By Endurance, We Conquer!
The Wrong Team1
Marketing-              HeavyTech-Heavy1
The Single     Founder2
Finding the Right Co-FounderWhat you can do      What you like to do   Missing skill-sets Public speaking            X P...
Wrong    Legal    Team!3
Trust Your Gut!!!
Interviewing attorneys…•   Work with your industry before?•   How much time for you?•   Who else if they are not available...
4   Boiling the Ocean
Not Talking to Customers5
Include Customers in your R&D        Ask        Listen        Implement        Reward        Thank
Stealth to    Long..6
Slow to    Launch…6
7   Stuck on Original Idea
MVP
8    Taking “Dumb Money”                          8
Smart money brings…   Business experience   Management experience   Maturity   Contacts   Mentorship   Challenge   …
Founder-itis!9
Exiters                 Growers           Starters    InnovatorsIdeators
Spending     too much      money10
How to avoid these mistakes?   Mentors, advisers   Continued education   Proper planning   Always tracking   Being ag...
Questions?       Caroline CummingsVP of Marketing, Palo Alto Software      caroline@paloalto.com
Top 10 Reasons Startups Fail
Top 10 Reasons Startups Fail
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Top 10 Reasons Startups Fail

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  • Ran in a London newspaper in the early 1900’s to recruit men for his expedition to the South Pole. 5000 men responded to the ad Interviewed 400 men in increments of 15 minutes Selected his 27 men for the journey Never made it to the S. Pole, and the journey lasted almost 2 year Everyone survived – leadership!
  • Top 10 Reasons Startups Fail

    1. 1. Top 10 Reasons Why a Start-up FailsCaroline Cummings | vp of marketing
    2. 2. Men Waned For Hazardous Journey. Small Wages. Bitter Cold, Long Months ofComplete Darkness.
    3. 3. Constant Danger, Safe Return Doubtful.Honour & Recognition In Case of Success. Ernest Shackelton
    4. 4. By Endurance, We Conquer!
    5. 5. The Wrong Team1
    6. 6. Marketing- HeavyTech-Heavy1
    7. 7. The Single Founder2
    8. 8. Finding the Right Co-FounderWhat you can do What you like to do Missing skill-sets Public speaking X Press releases  Programming Copywriting X  SEO Editing  SEM Social Media  Financials Email marketing X  HR Google Analytics X Write plans  Biz Dev X Graphic design …
    9. 9. Wrong Legal Team!3
    10. 10. Trust Your Gut!!!
    11. 11. Interviewing attorneys…• Work with your industry before?• How much time for you?• Who else if they are not available?• Raised rounds of financing?• If so, create/read a Capitalization Table?• Compensation packages for new hires?• IP protection?• Global expansion?• Experience with exits – M&As, IPO?
    12. 12. 4 Boiling the Ocean
    13. 13. Not Talking to Customers5
    14. 14. Include Customers in your R&D Ask Listen Implement Reward Thank
    15. 15. Stealth to Long..6
    16. 16. Slow to Launch…6
    17. 17. 7 Stuck on Original Idea
    18. 18. MVP
    19. 19. 8 Taking “Dumb Money” 8
    20. 20. Smart money brings… Business experience Management experience Maturity Contacts Mentorship Challenge …
    21. 21. Founder-itis!9
    22. 22. Exiters Growers Starters InnovatorsIdeators
    23. 23. Spending too much money10
    24. 24. How to avoid these mistakes? Mentors, advisers Continued education Proper planning Always tracking Being agile Adjusting…
    25. 25. Questions? Caroline CummingsVP of Marketing, Palo Alto Software caroline@paloalto.com

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