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Online journalism week_4


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Online journalism week_4

  1. 1. Online Journalism Week 4
  2. 2. A few things ....  <ul><ul><li>Contact. Have you given me the best email address? How often do you check your Twitter accounts? </li></ul></ul><ul><ul><li>Some of you have missed lessons, and missing important stages of the course.  </li></ul></ul><ul><ul><li> (Online Journalism page on left hand side) ...  </li></ul></ul>
  3. 3. Posting online ...  <ul><li>Some of the common mistakes: </li></ul><ul><ul><li>image too large </li></ul></ul><ul><ul><li>does the image have to go at the top / on the left? </li></ul></ul><ul><ul><li>paragraphs too long - one thought one paragraph </li></ul></ul><ul><ul><li>no headers / subheaders </li></ul></ul><ul><ul><li>too much bold (pick out key words, not entire paragraphs) </li></ul></ul><ul><ul><li>not enough use of lists / bullet points </li></ul></ul><ul><ul><li>not tagging  / categories </li></ul></ul><ul><ul><li>tone - professional  - save your feelings for your blog. Maybe use s question, but word it carefully  - don't be biased </li></ul></ul>
  4. 4. Today you will need an Audioboo account <ul><li> </li></ul><ul><li>It is a site that lets you upload and embed audio for free </li></ul>
  5. 5. Midlands Media News <ul><li>it is an INDUSTRY website about the businesses in your particular field </li></ul><ul><li>It is NOT: </li></ul><ul><ul><li>a review site for events (unless it's an industry event) </li></ul></ul><ul><ul><li>a space for you to criticize the industry (this is unprofessional) </li></ul></ul>
  6. 6. Midlands Media News <ul><li>Sections </li></ul><ul><li>Today I'll decide on a Section Editor and Deputy Editor </li></ul><ul><li>It is YOUR responsibility to make sure content is being put up on the site regularly  </li></ul><ul><li>Share stories so they are all being covered </li></ul><ul><li>TALK TO EACH OTHER </li></ul>
  7. 7. Midlands Media News <ul><li>All posts go through me </li></ul><ul><li>When you are ready for the post to be edited by me, click (publish - pending review) and drop me an email  - </li></ul><ul><li>I will send you feedback as soon as you can if it needs tweaking </li></ul>
  8. 8. Now do something <ul><ul><li>Create an account on Flickr </li></ul></ul><ul><ul><li>Explore Flickr in different ways – most popular; map; clusters; groups; licences (advanced search) </li></ul></ul><ul><ul><li>For your story, find an image using Flickr </li></ul></ul><ul><ul><li>Write an ALT tag and embed it with your article. </li></ul></ul><ul><ul><li>Crop, resize, optimise it and upload it with a credit to the original. </li></ul></ul><ul><ul><li>Contact the photographer to ask for permission to use their image. Find out the story behind it and begin a dialogue – they may generate leads, tips, visitors etc. </li></ul></ul>
  9. 9. Plan a UGC strategy <ul><ul><li>Identify the People you expect to be working with on a particular story, issue or event </li></ul></ul><ul><ul><li>List your objectives: what do you hope to achieve? Leads? Expertise? Raw footage? Distribution? </li></ul></ul><ul><ul><li>List their objectives : what do they need? How can you help them? </li></ul></ul><ul><ul><li>Where is there overlap between your objectives and theirs? </li></ul></ul><ul><ul><li>Now draw up a strategy for achieving those mutual objectives - what do you need to prepare? And then do? </li></ul></ul><ul><ul><li>Finally, what technology should you use for all of the above? What do the people use? </li></ul></ul>
  10. 10. News story ideas <ul><ul><li>Ask people 'What's new?' </li></ul></ul><ul><ul><li>Local angle on broader topical issue, e.g. budget cuts </li></ul></ul><ul><ul><li>Phone round organisations </li></ul></ul><ul><ul><li>Event previews, reports, reaction </li></ul></ul><ul><ul><li>Check/debunk rumours, etc. </li></ul></ul>
  11. 11. Directed study (5 hours) <ul><ul><li>Use your sources to go out and write another news piece </li></ul></ul><ul><ul><li>This time link to or upload an image to go with it. </li></ul></ul><ul><ul><li>Read the reading </li></ul></ul><ul><ul><li>Keep blogging, twittering and bookmarking ! </li></ul></ul>