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Oj pres week 3


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Oj pres week 3

  1. 1. Online Journalism Caroline Beavon 25/2/11
  2. 2. Last weeks task ...  <ul><li>- Research an organisation in your field/area (Blog it all as you go; invite contributions) </li></ul><ul><li>How did you get on? </li></ul>
  3. 3. A few pointers ...  <ul><ul><li>Basic grammar, spelling and punctuation. VITAL </li></ul></ul><ul><ul><li>Images: on Twitter accounts, and blogs (work out how to change the header image) </li></ul></ul><ul><ul><li>Posting links: link shortening - (try  </li></ul></ul>
  4. 5. This week ...  <ul><li>Find a new story in your field ... </li></ul><ul><li>Discuss with your section group  </li></ul><ul><li>(make sure you have a different story each ... ) </li></ul>
  5. 6. Write your story (simple and quick text)
  6. 7. Now take a second look ...  <ul><ul><li>links </li></ul></ul><ul><ul><li>pictures  </li></ul></ul><ul><ul><li>questions </li></ul></ul><ul><ul><li>lists </li></ul></ul><ul><ul><li>ask for comments within the blog </li></ul></ul><ul><li>Writing </li></ul><ul><ul><li>can you scan/skim read it? If not, why not? </li></ul></ul><ul><ul><li>is it too long / wordy? </li></ul></ul>
  7. 8. Now take a third look ...  <ul><li>(Search engine optimization) </li></ul><ul><ul><li>  headers/section headers </li></ul></ul><ul><ul><li>a short introduction </li></ul></ul><ul><ul><li>  key words - what are people searching for? </li></ul></ul><ul><ul><li>Use bold for important words in your document? (don't overuse) </li></ul></ul><ul><ul><li>names - places, people, companies etc. </li></ul></ul><ul><ul><li>images - ( check source ) </li></ul></ul><ul><ul><li>tags and categories   </li></ul></ul>
  8. 9. For Next week ...  <ul><li>Start working on your SECOND article for your main site </li></ul><ul><li>(Midlands Media News, Digbeth is Good, Cultural Bible) </li></ul><ul><li>AND </li></ul><ul><li>I want to see at least THREE posts on each of your personal blogs ...  </li></ul><ul><ul><li>the introductory blog you did in class last week </li></ul></ul><ul><ul><li>the research into one company (last weeks homework) </li></ul></ul><ul><ul><li>a background/research blog into your second article </li></ul></ul>