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Caroline Reed
The Coca-Cola Company
Marketing Factory Portal
Case Study #1
A Simple Solution to a
Complex Problem
The Coca-Cola Company Adopted A World-class
Marketing Process
•  Globally proven
•  Best in class “Stage
& Gate” process
3
Implementation
Was Problematic
•  Multiple disconnects
•  Silos of work
•  Inconsistent
processes
4
Developed A
Portal Solution
To Automate &
Streamline
•  Automated flow
•  Standardized processes
•  Visibility, alignment ...
The Coca-Cola Company Marketing Factory Portal
6
Annotation
Mobile Ready
Workflow / Automated
Approvals Financial Visibili...
The Coca-Cola Company
Integrated Marketing
Content Portal
Case Study #2
A Simple Solution to a Complex
Problem
The Coca-Cola Company Provides B2C
Integrated Marketing Communication
Via Its Network Of Customers
•  Customers include Gr...
Implementation
And Distribution
Was Problematic
•  Multiple inefficiencies
•  Silos and duplicative work
•  Inconsistent M...
Developed A Turn-Key
Portal Solution •  Puts Media Content and Marketing
Assets in one place
•  Allows strategic messaging...
11
The Coca-Cola
Company
Integrated
Marketing
Content Portal
An elegant,
feature-rich
solution
The Coca-Cola Company
In-House Design Studio
Case Study #3
A Simple Solution to a
Complex Problem
13
The Coca-Cola
Company Utilizes
Internal Design
Resources To
Develop And
Execute Creative
Content Across
Multiple
Medium...
Tracking &
Reporting Was
Problematic
•  High volume of projects
•  Fast pace environment
14
High Volume
Projects
from mult...
Developed An
Automated Project &
Time Tracker
•  Ease of tracking hours against
projects
•  Turn key financial analysis an...
16
The Coca-Cola
Company
Design Studio
Time Tracker
An elegant,
feature-rich
solution
Thank You
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Reed_Caroline_Project Highlights

  1. 1. Caroline Reed
  2. 2. The Coca-Cola Company Marketing Factory Portal Case Study #1 A Simple Solution to a Complex Problem
  3. 3. The Coca-Cola Company Adopted A World-class Marketing Process •  Globally proven •  Best in class “Stage & Gate” process 3
  4. 4. Implementation Was Problematic •  Multiple disconnects •  Silos of work •  Inconsistent processes 4
  5. 5. Developed A Portal Solution To Automate & Streamline •  Automated flow •  Standardized processes •  Visibility, alignment & accountability •  Paperwork reduction 5
  6. 6. The Coca-Cola Company Marketing Factory Portal 6 Annotation Mobile Ready Workflow / Automated Approvals Financial Visibility Agency Access Individual User Settings 1 2 3 4 5 6 An elegant, feature-rich solution
  7. 7. The Coca-Cola Company Integrated Marketing Content Portal Case Study #2 A Simple Solution to a Complex Problem
  8. 8. The Coca-Cola Company Provides B2C Integrated Marketing Communication Via Its Network Of Customers •  Customers include Grocery, Convenience, Retail, On & Off Premise Food Service •  Marketing Communication includes creative content provided for use across mediums, including TV, Radio, Print, OOH, Digital, In-venue, POS 8
  9. 9. Implementation And Distribution Was Problematic •  Multiple inefficiencies •  Silos and duplicative work •  Inconsistent Messaging 9
  10. 10. Developed A Turn-Key Portal Solution •  Puts Media Content and Marketing Assets in one place •  Allows strategic messaging to consumers across all media end points •  Ensures consistent visual identity •  Facilitates content owner & user engagement •  Streamlines fulfillment process, increases time productivity & cost efficiency 10
  11. 11. 11 The Coca-Cola Company Integrated Marketing Content Portal An elegant, feature-rich solution
  12. 12. The Coca-Cola Company In-House Design Studio Case Study #3 A Simple Solution to a Complex Problem
  13. 13. 13 The Coca-Cola Company Utilizes Internal Design Resources To Develop And Execute Creative Content Across Multiple Mediums Environm ental Design Strategy •  In Store Equipment •  On-premise Customer Accounts Environ- mental Design Industrial Design Packaging Design •  Brand Teams •  Customer Teams •  National Retail & FSOP Teams Visual Identity Systems •  Brand Portfolios Internal Clients •  Annual Brand Programs IMC Design Group Scope & Scale •  Strategic Properties Groups •  Market Units
  14. 14. Tracking & Reporting Was Problematic •  High volume of projects •  Fast pace environment 14 High Volume Projects from multiple sources across the system Designers with different levels of expertise No easy way to track projects and report savings No easy way to assign and manage projects
  15. 15. Developed An Automated Project & Time Tracker •  Ease of tracking hours against projects •  Turn key financial analysis and reporting •  Flexible integration with other applications 15
  16. 16. 16 The Coca-Cola Company Design Studio Time Tracker An elegant, feature-rich solution
  17. 17. Thank You

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