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Harnessing the Power of
Media to Grow Business

       June 3, 2011
2
3
Why Radio?



             4
Why Radio?
 93% of all people
 listen to radio at
 least once a week
             Source: RAB 2011



                    ...
Why Radio?
 Most cost effective
 way to achieve
 reach, frequency
 and intensity
             Source: RAB 2011
           ...
Why Radio?
 News/Talk is the
 number one format &
 best for retention of
 advertising messages
             Source: RAB 20...
8
Opportunities for You and
    Your Business!




                            9
Opportunities for You and
            Your Business!
Contact the Newsroom
news@1360wchl.com




                          ...
Opportunities for You and
            Your Business!
Contact the Newsroom
news@1360wchl.com
Record a PSA




             ...
Opportunities for You and
            Your Business!
Contact the Newsroom
news@1360wchl.com
Record a PSA

Submit to Commun...
Opportunities for You and
            Your Business!
Contact the Newsroom
news@1360wchl.com
Record a PSA

Submit to Commun...
Opportunities for You and
            Your Business!
Contact the Newsroom   Live Interviews with Ron
news@1360wchl.com    ...
Opportunities for You and
            Your Business!
Contact the Newsroom   Live Interviews with Ron
news@1360wchl.com    ...
Opportunities for You and
            Your Business!
Contact the Newsroom   Live Interviews with Ron
news@1360wchl.com    ...
Opportunities for You and
            Your Business!
Contact the Newsroom   Live Interviews with Ron
news@1360wchl.com    ...
Why Digital?



               18
Why Digital?
  Total U.S. Internet
  Advertising in 2010:
  $37 billion
            Source: Borrell Associates 2011


    ...
Why Digital?
  Total Local Online
  Advertising in 2010:
  $14 billion
            Source: Borrell Associates 2011


     ...
Why Digital?
  Local Orange County
  Business Internet
  Advertising in 2010:
  $3.7 million                              ...
Why Digital?
  Local Orange County
  Business Internet
  Advertising in 2015:
  $7.2 million                              ...
23
Chapelboro.com
Easier and Better Way to Buy Online Advertising




   Traditional                  NEW!!!
                ...
We Deliver…
Highly Targeted + Educated + Affluent Audiences

       Smart Consumers with Resources
              to Spend ...
Thank You!
      Barry Leffler
CEO and Managing Partner

 bleffler@1360wchl.com
       919-240-6032

                     ...
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
Harnessing the Power of Media to Grow Business
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Harnessing the Power of Media to Grow Business

  1. 1. Harnessing the Power of Media to Grow Business June 3, 2011
  2. 2. 2
  3. 3. 3
  4. 4. Why Radio? 4
  5. 5. Why Radio? 93% of all people listen to radio at least once a week Source: RAB 2011 5
  6. 6. Why Radio? Most cost effective way to achieve reach, frequency and intensity Source: RAB 2011 6
  7. 7. Why Radio? News/Talk is the number one format & best for retention of advertising messages Source: RAB 2011 7
  8. 8. 8
  9. 9. Opportunities for You and Your Business! 9
  10. 10. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com 10
  11. 11. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com Record a PSA 11
  12. 12. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com Record a PSA Submit to Community Calendar 12
  13. 13. Opportunities for You and Your Business! Contact the Newsroom news@1360wchl.com Record a PSA Submit to Community Calendar Record a Commentary 13
  14. 14. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Submit to Community Calendar Record a Commentary 14
  15. 15. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Live Remotes Submit to Community Calendar Record a Commentary 15
  16. 16. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Live Remotes Submit to Community Live Streaming Audio Calendar Record a Commentary 16
  17. 17. Opportunities for You and Your Business! Contact the Newsroom Live Interviews with Ron news@1360wchl.com Stutts Record a PSA Live Remotes Submit to Community Live Streaming Audio Calendar Record a Commentary Our Local Deal 17
  18. 18. Why Digital? 18
  19. 19. Why Digital? Total U.S. Internet Advertising in 2010: $37 billion Source: Borrell Associates 2011 19
  20. 20. Why Digital? Total Local Online Advertising in 2010: $14 billion Source: Borrell Associates 2011 20
  21. 21. Why Digital? Local Orange County Business Internet Advertising in 2010: $3.7 million 21 Source: Borrell Associates 2011
  22. 22. Why Digital? Local Orange County Business Internet Advertising in 2015: $7.2 million 22 Source: Borrell Associates 2011
  23. 23. 23
  24. 24. Chapelboro.com Easier and Better Way to Buy Online Advertising Traditional NEW!!! 32
  25. 25. We Deliver… Highly Targeted + Educated + Affluent Audiences Smart Consumers with Resources to Spend Locally Influencers who Create “Word of Mouth” Buzz About Your Business 33
  26. 26. Thank You! Barry Leffler CEO and Managing Partner bleffler@1360wchl.com 919-240-6032 34

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