1. 2015 STATE OF THE
COMMUNITY REPORT

2. Our Presenting Sponsor

3. Stretch Break and Video Interlude
Sponsor

4. Town of Chapel Hill Town of Carrboro
Orange County Economic Development
Chapel Hill/Orange County Visitors Bureau
A Thank You to Our Special Guests

5. Background on this Report
• Our Eighth State of the Community Report
• Born out of graduate student research at UNC
• Social, Economic, and Health Indicators
• Objective: deliver relevant information to
community and business leaders
• Chamber + The Partnership

6. Special Thanks To
• Town of Chapel Hill
• Orange County Board of Health
• Chapel Hill-Orange County Visitors Bureau
• Orange Water & Sewer Authority
• Orange County Department of Environment,
Agriculture, Parks and Recreation
• Greater Chapel Hill Association of REALTORS
• Orange County Tax Administration
• Home Builders of Durham, Orange & Chatham
Counties
• Durham Tech

9. Assessed Value
Per Acre

10. Who We Are and
Where We Live

11. Hillsborough,
1%
Carrboro, 1.4%
Chapel Hill, 5%
Rest of Orange
92.6%
Urban3
Orange County Land Distribution

12. Location of Orange County Housing Units
9,258 (16%)
2,593 (5%)
22,254 (40%)
21,492 (39%)
Carrboro Hillsborough Chapel Hill Rest of County
U.S. Census Bureau

13. Population Growth
Jurisdiction 2010 2014 Pop Growth Growth Rate
Orange
County
133,702 140,420 +6,718 5.0% (~1.2% PY)
Hillsborough 6,087 6,388 +301 4.9% (~1.2% PY)
Carrboro 19,582 20,984 +1,402 7.2% (~1.8% PY)
Chapel Hill 57,233 59,376 +2,143 3.7% (~0.9% PY)
North
Carolina
9,535,691 9,943,964 +408,273 4.3% (~1.1% PY)
U.S. Census Bureau

14. U.S. Census Bureau
Population Growth
116,016
140,402
17,668 20,984
48,038
59,376
5,513 6,388
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Orange County Carrboro Chapel Hill Hillsborough

15. High School Degree or Higher
(2010-2014)
U.S. Census Bureau
50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
90.7%
94.7%
84.9%
91.0%
84.9%
86.0%
United States
North Carolina
Orange County
Hillsborough
Chapel Hill
Carrboro

16. Bachelors Degree or Higher
(2009-2013)
U.S. Census Bureau
0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%
65.1%
73.9%
36.5%
55.8%
27.3%
28.8%
United States
North Carolina
Orange County
Hillsborough
Chapel Hill
Carrboro

17. Minority Races by Municipality
U.S. Census Bureau
10.1% 9.7%
29.5%
12.2%
22.0%
8.2%
11.9%
1.7%
7.3%
2.5%
13.8%
6.4% 6.6%
8.2% 8.7%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Carrboro Chapel Hill Hillsborough Orange County North Carolina
Black Asian Hispanic or Latino

18. Orange County Population by Race
U.S. Census Bureau
80.0%
70.0%
15.8%
12.2%
1.4%
8.3%
2.5%
7.6%0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
1990 2000 2010 2013
White
African American
Latino/Hispanic
Asian

19. Orange County Population Projections
77,055
93,851
115,531
133,801
160,306
192,243
230,770
277,307
0
50,000
100,000
150,000
200,000
250,000
300,000
1980
Census
1990
Census
2000
Census
2010
Census
2020
Projected
2030
Projected
2040
Projected
2050
Projected
Current 2014 Estimate: 140,420
US Census Bureau and Orange County Planning

20. Municipal Population Projections
19,582
51,749
54,397
113,930
6,087
12,538
1,793
42,308
51,942
56,782
0
20,000
40,000
60,000
80,000
100,000
120,000
1980
Census
1990
Census
2000
Census
2010
Census
2020
Projected
2030
Projected
2040
Projected
2050
Projected
Carrboro
Chapel Hill (within Orange Co.)
Hillsborough
Mebane (within Orange County)
Unincorporated Areas
US Census and Orange County Planning

21. Population Density –
People Per Square Mile (2010)
336.2
935.7
356.5
93.1
1078.8
213.4
0
200
400
600
800
1000
1200
Orange Durham Co. Alamance Chatham Wake Johnston
US Census Bureau

22. Municipal Population Density (pp/mi2)
3,108
2,785
1,148
141
335
4,897
3,936
1,617
175
479
0
1,000
2,000
3,000
4,000
5,000
6,000
Carrboro Chapel Hill (in
Orange)
Hillsborough Unincorporated Orange County
2010 Census
2020 Projected
2030 Projected
US Census Bureau and Orange County Planning

23. College Town Population Density (pp/mi2)
2010
4246
4116
4094
3948
3472
3108
3037
2710
3936
0 1000 2000 3000 4000 5000
Charlottesville (VA)
Burlington (VT)
Ann Arbor (MI)
Boulder (CO)
Bloomington (IN)
Carrboro (NC)
Madison (WI)
Chapel Hill (NC)
Chapel Hill 2030
US Census Bureau

24. A few take aways

25. Number of Homes Sold in Orange County
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
1,886
1,126
1,628
1,432
Triangle Multiple Listing Services

26. Orange County Average Residential
Closing Price
$200,000
$220,000
$240,000
$260,000
$280,000
$300,000
$320,000
$340,000
$360,000
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
$262,920
$342,740
$327,758
$329,927
Triangle Multiple Listing Services

27. 2014 Average Residential Closing
Price per Square Foot
$101
$111
$126
$149
$0 $20 $40 $60 $80 $100 $120 $140 $160
Durham
Wake
Chatham
Orange
Triangle Multiple Listing Services

28. Change in Average Residential Closing
Price 2013 to 2014
Triangle Multiple Listing Services
3.4%
4.1%
4.5%
0.7%
0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% 4.0% 4.5% 5.0%
Durham
Wake
Chatham
Orange

29. Percent Change in Residential Closing
Price Per Square Foot 2013 to 2014
3.9%
4.5%
1.6%
-0.6%
-1.0% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0%
Durham
Wake
Chatham
Orange
Triangle Multiple Listing Services

30. 2014 Average Home Price by Location
$208,174
$272,398
$330,054 $334,552
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Durham Wake Orange Chatham
Triangle Multiple Listing Services

31. 2014 Average Home Price by Location
Triangle Multiple Listing Services
$208,174
$272,398
$330,054 $334,552
$362,405
$0
$50,000
$100,000
$150,000
$200,000
$250,000
$300,000
$350,000
$400,000
Durham Wake Orange Chatham CHCCS Dist

32. Non-Owner Occupied (2009-2013)
U.S. Census Bureau
49.9%
62.5%
43.2%
39.5%
33.6%
0 10 20 30 40 50 60 70
Chapel Hill
Carrboro
Hillsborough
Orange County
North Carolina

33. Orange County Housing Gross Rent
U.S Census Bureau
1%
1%
6%
30%
40%
15%
8%
1%
1%
4%
24%
36%
23%
11%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 40.00% 45.00%
Less than $200
$200 to $299
$300 to $499
$500 to $749
$750 to $999
$1,000 to $1,499
$1,500 or more 2009-2013 (19,299)
2007-2009 (19,587)

34. Orange Co. Gross Rent as a Percent of
Household Income (2009-13)
U.S Census Bureau
9%
10%
23%
13%
8%
29%
8%
0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00%
Less than 15 percent
15 to 19.9 percent
20 to 29.9 percent
30 to 39.9 percent
40.0 to 49.9 percent
50.0 percent or more
Not computed

35. Transportation and
Commuting

36. 40,411 Live outside Orange County and drive in for work
37,851 Live in Orange County and drive out of the county for work
19,698 Live in Orange County and work in Orange County
U.S. Census Bureau

37. Chapel Hill Commuting
U.S. Census Bureau

38. Carrboro Commuting
U.S. Census Bureau

39. Orange County Residents’ Commuting
U.S. Census Bureau
34.2%45.10%
65.8%
54.90%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
20122011201020092008200720062005200420032002
Live and Work Here Live Here and Work Somewhere Else

40. Orange County Employee Commuting
32.8%
41.70%
67.2%
58.30%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
20122011201020092008200720062005200420032002
Employed and Living in the Selection Area
Employed in the Selection Area but Living Outside
U.S. Census Bureau

41. Commute Change 2010-2012
39,540
33,850
20,622
40,411
37,851
19,698
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Driving Into Orange for
Work
Driving Out of Orange for
Work
Live and Work in Orange
2010
2012
U.S. Census Bureau

42. Commuting to Primary Jobs
U.S. Census Bureau
6,887 6,815
3,196
11,691 14,067
6,495
19,273
19,529
10,007
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
Drive out for work Drive in for work Live and work here
> $40,000
$15,000-$40,000
<%15,000

43. Orange Commuting to Primary Jobs
18.2% 16.9% 16.2%
30.9% 34.8% 33.0%
50.9% 48.3% 50.8%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
Drive out for work Drive in for work Live and work here
> $40,000
$15,000-
$40,000
<%15,000
US Census Bureau

44. Young Worker (< 29 yo) Commuting
2010-12
9,045
6,693
3,933
8,807
7,372
3,336
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
Driving Into Orange for
Work
Driving Out of Orange
for Work
Live and Work in
Orange
2010
2012
U.S. Census Bureau

45. Percent Change in Young Worker (< 29 yo)
Commuting 2010-12
-2.6%
10.1%
-15.2%
-20.0%
-15.0%
-10.0%
-5.0%
0.0%
5.0%
10.0%
15.0%
Driving Into Orange for
Work
Driving Out of Orange for
Work
Live and Work in Orange
U.S. Census Bureau

46. Chapel Hill Transit Ridership (millions)
Chapel Hill Transit
5.27
7.23
6.94
6.73
4.00
4.50
5.00
5.50
6.00
6.50
7.00
7.50
FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15

47. GoTriangle Ridership (Millions)
GoTriangle (formerly Triangle Transit)
0.71
1.14
1.84
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
1.8
2

48. That’s right, takeaways

49. Working, Wages
and Poverty

50. Percent of Persons Living Below
Poverty Level (2009-2013)
U.S Census Bureau
17.9%
15.5%
23.1%
17.0%
22.2%
0
5
10
15
20
25
North Carolina Orange County Chapel Hill Carrboro Hillsborough

51. Percent of Children in Poverty
27.1%
21.5%
22.4%
21.6%
17.4%
13.4%
14.5%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
2008 2009 2010 2011 2012 2013
Alamance
Chatham
Durham
Johnston
Orange
Wake
U.S Census Bureau

52. Orange County Children in Poverty
2897
3879
4822
4627
4258
3820
0
1000
2000
3000
4000
5000
6000
2008 2009 2010 2011 2012 2013
U.S Census Bureau

53. Percent of K-12 Students Enrolled in
Free and Reduced Lunch
NC Dept of Public Instruction
46.0%
59.7%
44.0%
53.5%50.6%
66.3%
32.6%
43.3%
21.7%
28.2%
33.7%
37.6%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Alamance Chatham Durham Orange: OCS Orange: CHCCS Wake

54. Percent of CHCCS Elementary Students
Receiving Free and Reduced Lunch
N.C Dept of Public Instruction
43%
41%
26%
31%
29%
51%
29%
33%
29%
26%
32%
10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
Northside Elementary
Carrboro Elementary
Elizabeth Seawell Elem
Ephesus Road Elementary
Estes Hills Elementary
Frank P Graham Elementary
Glenwood Elementary
C and L McDougle Elem
Mary Scroggs Elementary
Morris Grove Elementary
Mel and Zora Rashkis Elem
2012-13 2013-14

55. N.C Dept of Public Instruction
Percent of Orange County Schools Elem Students
Receiving Free and Reduced Lunch
37%
83%
65%
42%
17%
59%
49%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Cameron Park Elementary
Central Elementary
Efland Cheeks Elementary
Grady Brown Elementary
Hillsborough Elementary
New Hope Elementary
Pathways Elementary
2012-13 2013-14

56. Orange County Families Receiving Food and
Nutrition Services (Formerly Food Stamps)
NC Division of Social Services
2,903
3,037
3,526
4,600
5,466
6,078
6,320
6,533 6,352
6,199
6,087
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
6,500
7,000
Apr-07
Jul-07
Oct-07
Jan-08
Apr-08
Jul-08
Oct-08
Jan-09
Apr-09
Jul-09
Oct-09
Jan-10
Apr-10
Jul-10
Oct-10
Jan-11
Apr-11
Jul-11
Oct-11
Jan-12
Apr-12
Jul-12
Oct-12
Jan-13
Apr-13
Jul-13
Oct-13
Jan-14
Apr-14
Jul-14
Oct-14
Jan-15
Apr-15
Jul-15

57. Orange County Families Receiving Food and
Nutrition Services (Formerly Food Stamps)
NC Division of Social Services
6,525
6,309
6,199
6,087
5,800
5,900
6,000
6,100
6,200
6,300
6,400
6,500
6,600

58. Extremely Low Income (ELI)
Less Than 30% of Median Income
1,839
1,766
1,022
5,891
7,062
6,026
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
2000
2005-07
2011-13
ELI Households ELI Units
< $20,300
< $18,700
< $21,400
Urban Institute

59. Residential Units per 100 ELI Households
31
39
31
31
25
34
25
29
17
23
18
20
0 5 10 15 20 25 30 35 40 45
Orange
Durham
Chatham
Wake
2011-13
2005-07
2000
Urban Institute

60. Per Capita Personal Income (2013)
#1 Chatham
$53,336
#2 Orange:
$52,339
#6 Wake $46,097
#12 Durham
$41,376
NC: $38,611
0
10000
20000
30000
40000
50000
60000
Chatham
Mecklenburg
Cumberland
Currituck
Carteret
Polk
Pamlico
Forsyth
Guilford
Cabarrus
Davie
Henderson
Jones
Chowan
Johnston
Davidson
Lenoir
Gaston
Catawba
Wilkes
Caswell
Alamance
Alexander
Martin
Sampson
Alleghany
Stanly
Hoke
Washington
Transylvania
Surry
Bertie
Duplin
Granville
Bladen
Vance
Person
Pasquotank
Harnett
Jackson
Avery
Madison
Tyrrell
Clay
Hertford
Caldwell
Mitchell
Rutherford
Cherokee
Robeson
U.S. Department of Commerce, Bureau of Economic Analysis

61. Per Capita Income Change 2009-2013
U.S. Department of Commerce, Bureau of Economic Analysis
9.5%
15.5%
7.3%
9.7%
14.5%
10.7%
12.8%
6.1%
10.4%
11.7%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% 18.0%
Alamance
Chatham
Durham
Johnston
Mecklenburg
North Carolina
Orange
Person
Randolph
Wake

62. Per Capita Personal Income
1969-2013
$39,646
$45,018
$52,339
0
10000
20000
30000
40000
50000
60000
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
North Carolina Durham Chapel Hill MSA Orange County
U.S. Department of Commerce, Bureau of Economic Analysis

63. Per Capita Personal Income
2000-2013
$39,646
$45,018
$52,339
0
10000
20000
30000
40000
50000
60000
North Carolina Durham Chapel Hill MSA Orange County
U.S. Department of Commerce, Bureau of Economic Analysis

64. Median vs. Per Capita Income
(2009-2013)
$33,840
$36,391
$41,376
$52,339
$53,336
$46,097
$43,043
$49,711
$51,853
$55,569
$57,091
$66,006
20000 30000 40000 50000 60000 70000
Alamance
Johnston
Durham
Orange
Chatham
Wake
Median Household Income Per Capita Income
U.S. Census Bureau; U.S. Department of Commerce, Bureau of
Economic Analysis

65. Unemployment Over Time
NC Dept of Commerce
2.9%
5.8%
5.5%
4.3%
3.2%
6.7%
5%
6.6%
4.7%
10.9%
6.1%
1.0
3.0
5.0
7.0
9.0
11.0
13.0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Jun-15
Chapel Hill Orange County North Carolina

66. Chapel Hill Residents Employed
NC Department of Commerce
25,828
26,424
25,961
27,072
27,619 27,691
28,117
27,800
28,330
24,500
25,000
25,500
26,000
26,500
27,000
27,500
28,000
28,500
29,000
2007 2008 2009 2010 2011 2012 2013 2014 Jun-15

67. Orange County Residents Employment
NC Department of Commerce
65,473
66,931
65,815
66,327
67,725
68,527
69,582
69,942
71,277
62,000
63,000
64,000
65,000
66,000
67,000
68,000
69,000
70,000
71,000
72,000
2007 2008 2009 2010 2011 2012 2013 2014 Jun-15

68. Unemployed Individuals
NC Department of Commerce
1,638
1,436
1,659
4,728
3,254
3,751
-
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
2007 2008 2009 2010 2011 2012 2013 2014 Jun-15
Chapel Hill Orange County

69. Our Non Profit Employment
Sector

70. Number of 501 (c)3 Nonprofits
Filing 990s
83
485
107
303
1,370
0
200
400
600
800
1000
1200
1400
1600
Chatham Durham Johnston Orange Wake
NC Center for Nonprofits

71. Average Annual Wages for Non Profit
Employees
$50,666
$28,869
$56,585
$28,082
$58,850
$42,470
$0.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00
Triangle Area *
Chatham
Durham
Johnston
Orange
Wake
Orange Avg Wage $53,445
NC Center for Nonprofits

72. Orange County Non Profits
Orange County Registered
Non Profits 735
Orange County 501(c)3 Orgs
Filing 990s 333
Annual Revenue of Orange
County 501(c)3s $5.2 billion
Assets of Orange county
501(c)3s $933 million
Urban Institute

73. Incubation and Start Up
Opened Facility Size (sq/ft)
Enterprises served in
2013 and 2014
Mid Way Business
Center
2001 5,000 11
Piedmont Food & Ag
Processing Center
2011 10,400 37
The Cube
(UNC- Campus Y)
2012 1,500 15
LaUNCh Chapel Hill 2013 3,400 34
1789 2013 3,500 45
TOTALS 23,800 142 enterprises
Personal Interviews

74. Nominal 2014 County GDP (Billions)
$5.6
$28.7
$1.6
$57.9
$6.0
$6.5
$0.0 $10.0 $20.0 $30.0 $40.0 $50.0 $60.0 $70.0
Alamance
Durham
Chatham
Wake
Orange
Johnston
National Association of Counties

75. Chatham County
National Association of Counties

76. Durham County Economic Output
National Association of Counties

77. Orange County
National Association of Counties

78. Stretch Break and Video Interlude
Sponsor

79. Taxes and Revenue

80. Orange County Taxable Sales (Millions)
NC Department of Revenue
$907
$1,422
$1,477
$0.00
$200.00
$400.00
$600.00
$800.00
$1,000.00
$1,200.00
$1,400.00
$1,600.00
4% Growth Over Previous Year

81. Orange Co. Gross Sales Tax Collection
(Millions)
NC Department of Revenue
$40.82
$67.84 $70.47
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00

82. Percent Share of Sales Tax Revenue
Distribution
62%
9%
25%
0% 3% 1%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Orange County Carrboro Chapel Hill Durham Hillsborough Mebane
NC Dept of Revenue

83. Retail Demand
How it works
• The average Orange County household spends
$34,229 on retail purchases including food.
• Multiply the annual spend by 53,141
household gives total retail demand of ~$1.82
billion
• The Retail Gap is delta between demand and
annual retail sales.

84. 2014 Average Local Household Retail
Demand (with Food and Drink)
$23,560
$31,342
$28,247
$25,745
$34,229
$36,238
$0 $5,000 $10,000 $15,000 $20,000 $25,000 $30,000 $35,000 $40,000
Alamance County (NC)
Chatham County (NC)
Durham County (NC)
Johnston County (NC)
Orange County (NC)
Wake County (NC)
NC Department of Commerce

85. 2014 Retail Demand vs Retail Sales
(Billions)
NC Department of Commerce
$1.8
$0.9
$3.3
$1.5
$1.7
$0.9
$0.8
$3.4
$1.8 $1.9
$0.0
$0.5
$1.0
$1.5
$2.0
$2.5
$3.0
$3.5
$4.0
Orange Chatham Durham Alamance Johnston
2014 Total Retail Demand 2014 Retail Sales

86. Total Retail Gap (Millions)
(with Food and Drink)
NC Department of Commerce
$727.9
$235.8
$375.8
($153.8)
$59.9
$866.5
$133.6
($104.7)
($338.9)
($195.6)
($400,000,000)
($200,000,000)
$0
$200,000,000
$400,000,000
$600,000,000
$800,000,000
$1,000,000,000
Orange County Chatham Durham Alamance Johnston
2012 Retail Gap 2014 Retail Gap

87. Retail Gap Change from
2012 to 2014 (Millions)
$138.6
($102.2)
($480.6)
($185.1)
($255.5)
($600,000,000) ($500,000,000) ($400,000,000) ($300,000,000) ($200,000,000) ($100,000,000) $0 $100,000,000 $200,000,000
Orange
Chatham
Durham
Alamance
Johnston
NC Department of Commerce

88. Orange Retail Gap (Millions)
NC Department of Commerce
$233
$205
$82
$82
$77
$41
$30
$30
$20
($7)
($50) $0 $50 $100 $150 $200 $250
General Merchandise Stores
Motor Vehicles Parts and Dealers
Food and Beverage Stores
Health and Personal Care Stores
Clothing/Accessories Stores
Electronics and Appliance Stores
2014 Retail Gap: Furniture/Home…
Gasoline Stations
Sports/Hobby/Book/Music Stores
Food Services & Drinking Places

89. The News We Have Been Waiting
For….
… But Not Really
:-(

90. $Tax revenue/population
$Tax Rev + New Tax Rev/population

91. Sales Tax Revenue Per Capita
NC Dept of Revenue
$108.74
$147.95
$135.04
$127.95
$210.19
$152.12
$129.31
$80.00
$100.00
$120.00
$140.00
$160.00
$180.00
$200.00
$220.00
Orange Alamance Chatham Durham Johnston Wake
2012 2013

92. Sales Tax Revenue Per Capita
John Locke Foundation
$108.74
$147.95
$135.04
$126.88 $127.95
$210.19
$129.31
$100.00
$120.00
$140.00
$160.00
$180.00
$200.00
$220.00
2010 2011 2012 2013
Orange Alamance Chatham Durham Wake

93. Sales Tax Per Capita Rankings
John Locke Foundation
81
42
55
53
19
61
0
10
20
30
40
50
60
70
80
90
2010 2011 2012 2013
Orange Alamance Chatham Durham Wake

94. Per Capital Income Rank vs Per Capita
Retail Sales Rank
John Locke Foundation
12
2
19
42
051015202530354045
Durham
Orange
Per Capita Income
Rank
Percapital Retail
Sales Rank

95. A little property data …

96. Total Assessed Property Value
(Billions)
$1.92
$6.37
$0.68
$6.64 Carrboro
Chapel Hill
Hillsborough
Rest of Orange
County
TOTAL $15.6 Billion
Orange County Tax Administration

97. 2014 Commercial vs Residential Tax
Base
12.77% 18.47% 15.82%
40.46%
2.89%
4.27% 7.56%
1.21%
84.34% 77.26% 76.62%
58.33%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Orange County Chapel Hill Carrboro Hillsborough
Commerical Apartments Residential
Orange County Tax Administration

98. 2014 Orange County Commercial
Assessed Value ($Millions)
$303.4
$1,176.0
$273.7
$238.4
Carrboro
Chapel Hill
Hillsborough
Rest of Orange
County
Orange County Tax Administration

99. Orange County Assessed Value
TOTAL TOTAL $15.6 Billion
$0.0
$2,000.0
$4,000.0
$6,000.0
$8,000.0
$10,000.0
$12,000.0
$14,000.0
Commercial Residential Apartment
Rest of Orange County
Hillsborough
Chapel Hill
Carrboro
1.99 Billion
$451.7 Million
$13.16 Billion
Orange County Tax Administration

100. 2013 City and Town Tax Rate
0.33
0.3826
0.494
0.5675
0.675
0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8
Huntersville
Cary
Raleigh
Apex
Asheville
Charlotte
Wilmington
Fayetteville
Concord
Winston-Salem
Chapel Hill
Hickory
Wilson
Greenville
Gastonia
Jacksonville
Monroe
Kannapolis
Durham
Burlington
Rocky Mount
Greensboro
Salisbury
Goldsboro
High Point
NC Dept of Revenue

101. Total of All Jurisdictions Property Tax Rate
0.864
0.9166
1.3119
1.4554
1.5404
0.4 0.6 0.8 1 1.2 1.4 1.6
Cary
Raleigh
Apex
Wilmington
Hickory
Huntersville
Asheville
Burlington
Jacksonville
Winston-Salem
Concord
Fayetteville
Greenville
Monroe
Charlotte
Wilson
Rocky Mount
Salisbury
Kannapolis
Durham
Goldsboro
Gastonia
Greensboro
High Point
Chapel Hill
NC Dept of Revenue

102. Property Taxes on Median House Prices
$1,100.00
$1,604.05
$1,819.25
$2,164.64
$2,224.80 $4,898.47
$0.00 $500.00 $1,000.00 $1,500.00 $2,000.00 $2,500.00 $3,000.00 $3,500.00 $4,000.00 $4,500.00 $5,000.00
Burlington
Kannapolis
Salisbury
Rocky Mount
Hickory
Winston-Salem
Fayetteville
Monroe
Goldsboro
Wilson
Greenville
Gastonia
Jacksonville
Raleigh
Wilmington
Greensboro
High Point
Charlotte
Asheville
Concord
Durham
Apex
Cary
Huntersville
Chapel Hill
NC Dept of Revenue and RealEstate.com

103. Environment

104. Water Sales and Accounts
10,000
12,000
14,000
16,000
18,000
20,000
22,000
4.0
4.5
5.0
5.5
6.0
6.5
7.0
7.5
8.0
8.5
9.0
CustomerAccounts
WaterSales(MillionGallonsPerDayAverage)
Actual Water Sales Customer Accounts
Reclaimed Water to
UNC begins 2009

105. Monthly Water & Sewer Bills
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
RateIncrease
AverageMonthlyBillBasedon4,000gallons
permonthresidentialcustomer
Average Bill Projected Average Bill Rate Increase Projected Rate Increase
0%
2%
0% 0% 0%
3% 3% 3%

106. Orange County Water Users (MGD)
0
2
4
6
8
10
12
14
1997 2002 2007 2009 2010 2011 2012
Mebane MGD
Orange-Alamance MGD
Hillsborough MGD
OWASA MGD
2014 Orange County State of the Environment

107. Totally & Partially Protected Lands (Acres)
1,229
4,088
7,784
10,804
12,722
14,473
3,151
5,230
8,613
9,609
10,185
10,174
0
5,000
10,000
15,000
20,000
25,000
30,000
Pre-1981 1981-90 1991-2000 2001-04 2005-08 2009-13
Totally Protected Lands
Partially Protected Lands
8,250 acre (50%) increase since 2000
#1 Duke University (5,092 acres)
2014 Orange County State of the Environment

108. Annual Ozone Exceedances
Orange County State of the Environment

109. Orange County Diagnosis of Asthma (All
Ages) in Hospital Discharges per 100,000
0
10
20
30
40
50
60
70
80
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
48
72.7
62.8
45.6
NC State Center on Health Statistics

110. Air Quality:
Orange County Greenhouse Gas Emissions by Sector
2009 Orange County State of the Environment Report
Transportation,
49%
Residential,
19%
Commercial/
Institutional,
29%
Solid Waste,
1%
Industrial ,
2%

111. Air Pollution and
Volatile Organic Compounds
Orange County State of the Environment

112. Air Pollutants by Source Over Time
Orange County State of the Environment

113. Health and Safety

114. Health Indicators
Health Indicator
Orange
County
Chatham
County
Who is #1
Length of Life #1 #6 Orange
Quality of Life #3 #34 Wake
Health Behaviors #1 #17 Orange
Clinical Care #1 #8 Orange
Social and
Economic Factors
#1 #8 Orange
Physical
Environment
#5 #24 Hyde
County Health Rankings

115. All Cancer Frequency (per 100,000)
NC State Center for Health Statistics
488.9
499.1
463.0
480.9
458.0
476.1
420 440 460 480 500 520 540
North Carolina
Alamance
Chatham
Durham
Orange
Wake
2008-2012 Rate 2006-2010 Rate

116. Orange County Pregnancy Rate
Girls Age 15-17 (per 1000)
NC State Center for Health Statistics
26.1
10.6
8.7
0.0
10.0
20.0
30.0
40.0
50.0
60.0
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
White Minority Total

117. Orange County Teen Pregnancies
(Girls 15-17)
NC State Center for Health Statistics
22
26
27
36
0 5 10 15 20 25 30 35 40
2013
2012
2011
2010

118. Orange County Infant Mortality Rate
(per 1000 live births)
NC State Center for Health Statistics
3.4
7.0
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Orange County State

119. County Property Crime Rates
(Per 100,000)
State Bureau of Investigation
3,319
3,319
1,967
6,985
4,391
4,887
2,206
4,240
2,428
1,000.0
2,000.0
3,000.0
4,000.0
5,000.0
6,000.0
7,000.0
8,000.0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Alamance Chatham Durham Orange Wake

120. County Violent Crime Rates
(Per 100,000)
State Bureau of Investigation
395.1
232
188.4
599.8
371.5
146.9
241.9
0.0
100.0
200.0
300.0
400.0
500.0
600.0
700.0
800.0
900.0
1,000.0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Alamance Chatham Durham Orange Wake

121. More information at:
relyMD.com/carolinachamber
Contact:
Lisa Weistart (919) 357-9983
lweistart@carolinachamber.org

122. Education

123. Total Per Pupil Funding All Sources
$8,029
$9,439
$9,989
$9,602
$10,872
$7,880
$8,477
0 2,000 4,000 6,000 8,000 10,000 12,000
Alamance-Burlington Schools
Chatham County Schools
Durham County Schools
Orange County Schools
Chapel-Hill/Carrboro City Schools
Wake County Schools
NC Average
NC Department of Public Instruction

124. High School Graduation Rates
N.C. Dept of Public Instruction
90.8%
94.3%
66.5%
86.3%
69.1%
84.9%
60.0%
65.0%
70.0%
75.0%
80.0%
85.0%
90.0%
95.0%
100.0%
2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11
CHCCS 4-year CHCCS 5-year OCS 4-year OCS 5-year NC 4-year NC 5-year

125. School District Dropout Rates
N.C. Dept of Public Instruction
0.50%
2.28%
0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
OCS Rate
CHCCS Rate
NC Rate

126. Percent Grade Level Proficient (3, 4 or 5)
Reading, Grade 3
60.2
62.4
74.6
0 10 20 30 40 50 60 70 80
Reading Grade 3
Reading Grade 3
Reading Grade 3
NorthCarolina
Orange
County
SchoolsCHCCS
NC Dept of Public Instruction

127. Percent Grade Level Proficient (3, 4 or 5)
3rd Grade End of Grade Test (EOG)
60.6
63.2
74.5
0 10 20 30 40 50 60 70 80
EOG Grade 3
EOG Grade 3
EOG Grade 3
NorthCarolina
Orange
County
SchoolsCHCCS
NC Dept of Public Instruction

128. Percent College/Career Ready (4or5)
8th Grade End of Grade Test
46.3
49.8
74.2
0 10 20 30 40 50 60 70 80
EOG Grade 8
EOG Grade 8
EOG Grade 8
North
Carolina
Orange
County
SchoolsCHCCS
NC Dept of Public Instruction

129. Percent of Students College/Career
Ready (4 or 5) in Math, Grade 7
39
35.9
69.5
0 10 20 30 40 50 60 70 80
Math Grade 7
Math Grade 7
Math Grade 7
North
Carolina
Orange
County
SchoolsCHCCS
NC Dept of Public Instruction

130. Percent of Students College/Career
Ready (4 or 5) 8th Grade Science EOC
61.9
64.1
84.6
0 10 20 30 40 50 60 70 80 90
Science Grade 8
Science Grade 8
Science Grade 8
NorthCarolina
OrangeCounty
SchoolsCHCCS

131. CHCCS Percent of Students Passing BOTH
End of Grade Reading and Math Tests
74.6%
15.2%
26.0%
70.5%
0% 10% 20% 30% 40% 50% 60% 70% 80%
White
Black
Hispanic
Asian
NC Dept of Public Instruction

132. CHCCS Percent of Students Passing Both
End of Grade Reading & Math Test
16.1%
74.7%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Economically Disadvantaged (E.D.)
Not Economically Disadvantaged (N.E.D.)
NC Dept of Public Instruction

133. Percent of Economically Disadvantaged Students
Passing Both End of Grade Reading and Math Tests
17.4%
16.1%
17.3%
11.1%
15.2%
15.0%
0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%
North Carolina
CHCCS
OCS
Durham
Alamance-Burlington Schools
Chatham
NC Dept of Public Instruction

134. Higher Education

135. UNC Chapel Hill’s 29,278 students
18,503
8,262
2,513
undergraduate
graduate
professional
UNC Office of Institutional Research and Assessment

136. UNC’s 11,900 Employees
3,608
8,292
Faculty (Total)
Non-Faculty Staff
(Total)
UNC Office of Institutional Research and Assessment

137. Fall 2014
UNC Chapel Hill Student Housing
UNC Office of Institutional Research and Assessment
8,520 (29%)
321 (1%)
18,238 (63%)
841 (3%) 1,215 (4%)
Resident Student Housing
Married Student Housing
Off-Campus
Fraternity & Sorority
Other University Affiliated
Housing (Granville Towers)

138. UNC Chapel Hill Annual Research
Funding (2000-2014)
UNC Office of Institutional Research and Assessment
$792,729,006
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
$700,000,000
$800,000,000
$900,000,000
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

139. State Appropriations
(FY 2014 UNC Chapel Hill)
UNC Office of Institutional Research and Assessment
$543,291,852
$482,727,867
$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

140. Total UNC Revenues
$2,937,990,505
$482,727,867
$0
$500,000,000
$1,000,000,000
$1,500,000,000
$2,000,000,000
$2,500,000,000
$3,000,000,000
$3,500,000,000
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Total
Revenues
State
Appropriations
$1 Billion
1997
$2 Billion
2006

141. UNC Student Enrollment
UNC Office of Institutional Research and Assessment
21,465
23,852
24,872
29,135
15,000
17,000
19,000
21,000
23,000
25,000
27,000
29,000
31,000

142. Percent Growth of UNC Student
Enrollment
UNC Office of Institutional Research and Assessment
0.96
2.50
2.21
1.27
1.97
1.48
1.62
1.51
1.53
1.22
1.64
-0.86
0.48
-0.52
0.03
-1.50 -1.00 -0.50 0.00 0.50 1.00 1.50 2.00 2.50 3.00
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014

143. UNC Campus Gross Sq Ft (000s)
UNC Office of Institutional Research and Assessment
7,847
9,639
12,312
18,394
19,536
0
5,000
10,000
15,000
20,000
25,000

144. N
University Master Plan – Land Holdings

145. UNC Chapel Hill’s 95 Start-Up
Companies
UNC Office of Technology Development
5
11
3 3 3
1
6
1
7
1
5
7
9
14
10
9
0
2
4
6
8
10
12
14
16
FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15

146. UNC Chapel Hill Number of US
Patents Issues
UNC Office of Technology Development
22
27
33 31
25
34
48
0
10
20
30
40
50
60
FY09 FY10 FY11 FY12 FY13 FY14 FY15

147. UNC Chapel Hill Licensed Rev (millions)
UNC Office of Institutional Research and Assessment
$3.0
$2.8
$1.5
$2.4
$3.8
$7.9
$3.0
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
$9.0
FY09 FY10 FY11 FY12 FY13 FY14 FY15

148. Durham Tech

149. Durham Tech

150. Durham Tech

151. Durham Tech

152. Visitors

153. Chapel Hill/Orange Co. Hotel Occupancy
58.9% 59.6%
64.1% 65.1% 65.4%
70.0% 71.1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
2009 2010 2011 2012 2013 2014 2015 June
YTD
Chapel Hill Orange County Visitors Bureau

154. Chapel Hill/ Orange Co. Average Daily Rate
$107.35
$102.12 $101.61
$104.38
$106.49
$113.95
$94.00
$96.00
$98.00
$100.00
$102.00
$104.00
$106.00
$108.00
$110.00
$112.00
$114.00
$116.00
2009 2010 2011 2012 2013 2014 YTD
June
Chapel Hill Orange County Visitors Bureau

155. Chapel Hill/Orange Co. Room Revenue
$63.3 $60.9
$65.2 $68.0 $69.6
$79.5
$84.1
2009 2010 2011 2012 2013 2014 2015 June
YTD
RevPAR
RevPAR, or revenue per available room, is a performance metric calculated by multiplying a
hotel's average daily room rate (ADR) by its occupancy rate.
Chapel Hill Orange County Visitors Bureau

156. 2014 Taxes Generated by Tourists
(Millions)
3.88
9.46
0
1
2
3
4
5
6
7
8
9
10
Local State
2014 • In 2014, visitors to
Orange County
generated $13.34
million in State and
Local Taxes (including
sales, lodging, food &
beverage, gas and
other)
Chapel Hill Orange County Visitors Bureau

157. Tourism Spending in Orange County
(millions)
80
100
120
140
160
180
200
2009 2010 2011 2012 2013 2014
Chapel Hill Orange County Visitors Bureau

161. Competitive Advantage
Money Magazine

162. Accolades and Awards
• #9 most educated places in America by NerdWallet
• Best Places to Live by Money Magazine
• Top cities for music that aren’t New York or LA by mic.com
• Best college cities or towns in America by WalletHub
• Best Small City for Education by Movoto.com
• #4 of best commute cities in NC by Obrella
• #13 of the 19 Totally Magical Libraries To Visit Before You
Die by BuzzFeed
• #7 Best College Town for People who Aren't in College by
Conde Nast
• #3 Most Caring Small City in America by Movoto.com
• #1 Community we would want to work or live in by ‘CHCCC’

163. How You Can Support
Performance Golf Classic
Sept. 28 at Governors Club
Donate at
carolinachamber.org/partnership

165. Be a SuperFan!
Golf Sponsor

166. Meet local businesses
and maybe your next
client at…
PRIMETIME
presented by
Michelin
OnSite
4-7 p.m., Sept. 10, here
at the Friday Center!

167. www.carolinachamber.org/events
For sponsorship opportunities
contact Aubrey Fox Williams at afoxwilliams@carolinachamber.org
Orange County Development Briefing
presented by the Town of Chapel Hill
October 20, 2015

168. slideshare.net/carolinachamber
Check the Chamber’s SlideShare
account for the entire presentation.

169. Connect With Us
Facebook.com/ChapelHillCarrboroChamber
Twitter: @CarolinaChamber
Instagram: @carolinachamber
flickr.com/photos/carolinachamber
LinkedIn: Chapel Hill-Carrboro Chamber group
carolinachamber.org