Leveraging Linked in Construction - NAWIC Denver 2013


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What makes a good LinkedIn Company page, for construction and those that serve contractors? How to listen effectively and efficiently to engage the right people for business development success, 8 apps to make LinkedIn Pop - Presented by Carol Hagen to the NAWIC Denver Chapter on Feb 7, 2013

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Leveraging Linked in Construction - NAWIC Denver 2013

  1. 1. Leveraging LinkedIn NAWIC Denver 2013
  2. 2. Today’s Topics Business Company Pages LinkedIn Groups Personal Profile Secrets Signals and Status Updates Business Development Talent Acquisition Association Marketing, Events, Outreach Apps to Make LinkedIn Pop
  3. 3. Where else do they go?
  4. 4. AEC Biz Dev LinkedIn Groups CapturePlanning.com Business Development & Proposal Management Construction Management Construction Management Association of America Construction Marketing Ideas Construction Professionals Forum Construction Users Round Table (CURT) Design and Construction Network Design-Build Institute of America eMarketing Association Network Federal Business Development Network Federal Government Contractor Network (TFCN) International Facility Management Association International Council of Shopping Centers – ICSC Leadership in Capital Projects (LinCP) Forum Marketing Advertising Brand Management McGraw-Hill Construction Retail Industry Professionals Group SMPS National CPSM Group Society for Marketing Professional Services Society of American Military Engineers The HEALTHCARE DESIGN connection The Owner’s Dilemma Construction Marketing Association Group
  5. 5.  A/E/C Industry Networking Group AGC Construction Leadership Council Architecture, MEP Engineering, and Construction (A/E/C) Networking Group Associated General Contractors,Subcontractors,affiliates, Business Development Forums Business Development Business Development – The Missing Link between Marketing & Sales Business Development Leaders
  6. 6. Best Construction BusinessDevelopment Groups in Phoenix Alliance for Construction Excellence Arizona Builders’ Alliance ASU Arizona State University Arizona Association for Economic Development Arizona Land Development Arizona Professional Networkers CMAA Arizona Chapter IFMA Phoenix Society for Marketing Professional Services Arizona Chapter ULI-the Urban Land Institute Valley Partnership
  7. 7. Look at the well connected profile
  8. 8. Group Participation Share Compelling Content Announce Events Like other posts Comment on Other posts Invite people in your backyard Help others often 50 max – 10 for education, 10 peers, 30 biz dev your target audience
  9. 9. Last Name of 3 Connection rd
  10. 10. ConnectedHQ – CRM + LinkedIn
  11. 11. Hookflash
  12. 12. Intro
  13. 13. Rapportive
  14. 14. http://www.youtube.com/watch?v=RGKK2Adx5Rw&feature=youtu.be
  15. 15. Links to Me Web: http://www.hagenbusiness.com/ Blog: http://carolhagen.wordpress.com LinkedIn: www.linkedin.com/in/carolhagen Email: carol@hagenbusiness.com 602-570-7289 @carolhagen Google+ https://plus.google.com/u/0/10309958305299716038 Schedule a Meeting http://doodle.com/carolhagen Handouts & PPT – request via LinkedIn or email