Findable Accessable Interoperable Reusable < data |models | SOPs | samples | articles| * >. FAIR is a mantra; a meme; a myth; a mystery; a moan. For the past 15 years I have been working on FAIR in a bunch of projects and initiatives in Life Science projects. Some are top-down like Life Science European Research Infrastructures ELIXIR and ISBE, and some are bottom-up, supporting research projects in Systems and Synthetic Biology (FAIRDOM), Biodiversity (BioVel), and Pharmacology (open PHACTS), for example. Some have become movements, like Bioschemas, the Common Workflow Language and Research Objects. Others focus on cross-cutting approaches in reproducibility, computational workflows, metadata representation and scholarly sharing & publication. In this talk I will relate a series of FAIRy tales. Some of them are Grimm. Some have happy endings. Who are the villains and who are the heroes? What are the morals we can draw from these stories?