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Magellan awards v_final

  1. 1. VWT Increases It’sPower of Access TMin the Digital Age
  2. 2. Table of Contents2013 © Valerie Wilson Travel, Inc. Proprietary & ConfidentialThe Power of AccessTMin the Digital AgeBuilding the “Power of Access™” Insider Story.The Power of Access Insider Campaign E-Newsletter Facebook Twitter Pinterest YouTube E-Introductions BlogInsider in Real Time Travel Weeklys 10th Annual Readers Choice Awards VWT’s Exclusive Morgans Hotel Group Panel Discussion Virtuoso’s Travel Week International Luxury Travel Market (ILTM) The 8th Annual Valerie Wilson Travel Cruise Fair VWT Client Travel Fest Consumer Events
  3. 3. The Power of AccessTMin the Digital AgeAdvisory BoardsOur Insider Knowledge
  4. 4. The Power of AccessTMin the Digital AgeAt Valerie Wilson Travel, we custom-build amazing,out-of-the-box luxury travel itineraries stemming from ourfounder and CEO, Valerie Ann Wilson’s lifelong accumulatedtravel experiences, connections and recommendations…Our Insider Knowledge
  5. 5. The Power of AccessTMin the Digital AgeIn 2012, we launched the Power ofAccess™ Insider Campaign. For the firsttime in our 30+ year history we are openlysharing some of our highly-sought-aftertravel insights and expertise.The Power of Access™…Insider Campaign
  6. 6. The Power of AccessTMin the Digital AgeGoals and Objectives ofthe CampaignSupport and showcase ourindustry partners & uniqueexperiencesHighlight VWT’s insider ideas& tips to clients and socialmedia followersEnhance and encouragefollowers’ travel experiencesThe Power of Access™ Insider Campaign
  7. 7. The Power of AccessTMin the Digital AgeE-NewsletterVWT participates in theindustry’s most prestigiousand exclusive events andforums.We share the highly-sought after knowledgeand experiences with ourThe Power of Access™Insider E-Newsletter.Insider Campaign: E-Newsletter
  8. 8. The Power of AccessTMin the Digital Agewww.Facebook.com/ValerieWilsonTravelClick here to see more campaign examplesInsider Campaign: On Facebook
  9. 9. The Power of AccessTMin the Digital Age@VWT_TravelInsider Campaign: On Twitter
  10. 10. The Power of AccessTMin the Digital Agepinterest.com/VWTAccess/Insider Campaign: On Pinterest
  11. 11. The Power of AccessTMin the Digital Agewww.youtube.com/user/VWTravelInsider Campaign: On YouTube
  12. 12. The Power of AccessTMin the Digital AgeInsider Campaign: E-IntroductionsThrough our E-signatures, clientsconnect with us and can “E-Meet”Valerie herself who introduces VWT.We also encourage clients andfollowers to meet Valerie, Jenniferand Kimberly through Page Tabs onour Facebook.
  13. 13. The Power of AccessTMin the Digital Agereal-time feedfrom the eventInsider Campaign: In Real Time
  14. 14. The Power of AccessTMin the Digital AgeTravel Weeklys10th Annual ReadersChoice Awardsreal-time feedfrom the eventInsider Campaign: In Real Time
  15. 15. The Power of AccessTMin the Digital AgeVWT’s ExclusiveMorgans Hotel GroupPanel Discussionreal-time feedfrom the eventInsider Campaign: In Real Time
  16. 16. The Power of AccessTMin the Digital Agereal-time feedfrom the eventVirtuosoTravel WeekInsider Campaign: In Real Time
  17. 17. The Power of AccessTMin the Digital Agereal-time feedfrom the eventInternational Luxury Travel MarketInsider Campaign: In Real Time
  18. 18. The Power of AccessTMin the Digital AgeThe 8th Annual ValerieWilson Travel Cruise FairInsider Campaign: In Real Time
  19. 19. The Power of AccessTMin the Digital AgeYouTube channel saw a 70% increase viewsOur Pinterest page jumped over 3,000%Our Twitter followers increased by over 240%Facebook Fans DOUBLED in 2012. Generatednew bookings based on our postings in our page.The Power of Access™ in the Digital AgeCampaign ReviewVWT’s commitment to social media is paramount. It is a major part of ourmaking campaign. Our social media presence and this campaign are a truefirst for our niche inside the travel industry.

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