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Quick talk about the definition of design for our company kickoff.

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  1. 1. QUESTION What is design?
  2. 2. GRAPHIC DESIGN term coined c. 1922 by W.A. Dwiggins
  3. 3. A BETTER NAME Visual Communications Design
  4. 4. PRIMARY FUNCTIONS U Identify U Inform + Instruct U Present + Promote
  5. 5. Design (noun) = product U a sketch or outline U a pattern or arrangement U a creation
  6. 6. To design (verb) = process U to plan U to guide toward a specific purpose U to iterate (all design is re-design)
  7. 7. DESIGN IS “...taming the complexity of the content.” —Richard Buchannan
  8. 8. DESIGN IS 1. Making stuff... 2. for people who are not you.
  9. 9. DESIGN IS that which cannot be automated.
  10. 10. DESIGN IS Solving ill-defined problems.
  11. 11. “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.” —Herbert Simon
  12. 12. “Don’t try to be original, try to be good. Being good is damn difficult.” —Paul Rand
  13. 13. Raymond Loewy
  14. 14. MAYA PRINCIPLE Most Advanced Yet Acceptable
  15. 15. WHY DESIGN? Design is for people.
  16. 16. HOMEWORK Become a better observer.