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Punctuation matters

Quick typography presentation about the proper use of hyphens, en-dashes, em-dashes and the proper use of quote marks vs prime marks.

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Punctuation matters

  1. 1. LET’S PUNCTUATE Typography matters.
  2. 2. LIL THINGS MAKE A BIG DIFFERENCE 3 horizontal marks Em-dash — three use cases En-dash – two use cases Hyphen - one use case, two scenarios
  3. 3. THE LONGEST DASH Em-dash — Use case 1 : Break in thought He had many problems—99 of them to be exact. While he had many problems—99 of them—he recognized that only one was not at issue.
  4. 4. PROPER PUNCTUATION = CLARITY OF MESSAGE Em-dash — Use case 2 : Credit line at the end “I got ninety-nine problems.” —Beyonce’s husband Use case 3 : Omitted words I got ninety-nine problems, but a —— ain’t one.
  5. 5. HALF AS LONG AS AN EM-DASH En-dash – Use case 1 : Substitute for “to” or “through” 99–1 9am–5pm June 5–8 A–Z Use case 2 : Subtraction sign (close enough) 100 – 1 = 99 or 99 – 100 = –1
  6. 6. SHORTEST ONE + HAS ONE CORRECT USE CASE Hyphen - Scenario 1 : Hyphenation (compound words) Jay-Z eye-opening nickel-and-dime em-dash Scenario 2 : Hyphenation (word division) An American rapper, songwriter, producer, entrepre- neur, and record executive.
  7. 7. DESIGNER PET PEEVES Hyphen - Incorrect : Hyphens used as bullets - first problem - second problem - another problem - following problem
  8. 8. DESIGNER PET PEEVES Hyphen - Incorrect : Hyphens used as bullets - first problem - second problem - another problem - following problem
  9. 9. PROPER PUNCTUATION = CLARITY OF MESSAGE Hyphen - Better : Bullet points used as bullets • first problem • second problem • another problem • following problem
  10. 10. PROPER PUNCTUATION = CLARITY OF MESSAGE Hyphen - Incorrect : Hyphen used as a separator Jay-Z-99 Problems-The Black Album
  11. 11. PROPER PUNCTUATION = CLARITY OF MESSAGE Hyphen - Incorrect : Hyphen used as a separator Jay-Z-99 Problems-The Black Album Better : Another mark used as a separator Jay-Z | 99 Problems | The Black Album vertical slash Jay-Z → 99 Problems → The Black Album arrow
  12. 12. PROPER PUNCTUATION IS FUN! Keyboarding Em-dash — option-shift-hyphen En-dash – option-hyphen Hyphen - hyphen Bullet point • option-8
  13. 13. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A George said,"Go for it!" B George said,“Go for it!”
  14. 14. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A George said,"Go for it!" B George said,“Go for it!”
  15. 15. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks 2 Incorrect: Comma shape differs from quote shape
  16. 16. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks 2 Correct: Comma shape is the same as quote shape
  17. 17. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A How old is Beth's dog? B How old is Beth’s dog?
  18. 18. PROPER PUNCTUATION = PROPER SPELLING Quotes vs Prime marks A How old is Beth's dog? B How old is Beth’s dog?
  19. 19. KEYBOARDING REAL QUOTE MARKS Sixes + Nines “Opening quote = option left bracket ”Closing quote = option-shift left bracket ‘Opening single quote = option right bracket ’Apostrophe + closing single quote = option-shift right bracket "and ' Prime marks = for inches and feet...and primes
  20. 20. LET’S PUNCTUATE ALRIGHT Happy typesetting!

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