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Google Analytics

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Is anyone visiting your website? If so, what are they doing there? Google Analytics gives you the way to find out the answer to those questions and more. And this presentation will take you step by step through the process of understanding the numbers, graphs, and features of Google Analytics.

This presentation was giving in Charleston for the Palmetto Technology Hub by Tina Arnoldi in October of 2011. Tina is certified by Google on analytics and many of their other tools.

Is anyone visiting your website? If so, what are they doing there? Google Analytics gives you the way to find out the answer to those questions and more. And this presentation will take you step by step through the process of understanding the numbers, graphs, and features of Google Analytics.

This presentation was giving in Charleston for the Palmetto Technology Hub by Tina Arnoldi in October of 2011. Tina is certified by Google on analytics and many of their other tools.

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Google Analytics

  1. 1. Google Analytics Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 1
  2. 2. Google Analytics Is anyone visiting your web-site? If so, what are they doing while they are there? How did they find you? 2
  3. 3. The data is great, but can be overwhelming 3
  4. 4. Start with your questions • Are people clicking links in my e-mail newsletters? • Are there referral partners I can cultivate? • Are people bouncing on a key page? • Do people drop off at a certain place in a funnel? • Is my AdWords campaign driving useful traffic? 4
  5. 5. But remember…… 5
  6. 6. Home Page Dashboard • Info at a glance • Can customize 6
  7. 7. Standard Reporting 7
  8. 8. Visitors  Overview 8
  9. 9. Visitors  Demographics 9
  10. 10. Visitors  Demographics (drilling deeper) You can also add a filter, ex. Source: How Time on did they find site you? 10
  11. 11. Traffic sources  Overview 11
  12. 12. Traffic sources  Referrals 12
  13. 13. Content  Overview 13
  14. 14. Content  Pages 14
  15. 15. Goals Your goal is an action you want your web-visitors to take: • Visit volunteer page • Donate • Sign up for an event • Go to social media profile • Download an application 15
  16. 16. Goals 16
  17. 17. Goal - Measure Engagement 17
  18. 18. AdWords connects to Analytics 18
  19. 19. Volunteer Resources The Analysis Exchange www.webanalyticsdemystified.com Media Cause www.mediacause.org 19
  20. 20. Google Analytics Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.org tina@coastalcommunityfoundation.org 20

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