1.
Google Analytics
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
1

2.
Google Analytics
Is anyone visiting your web-site?
If so, what are they doing while they are there?
How did they find you?
2

3.
The data is great, but can be overwhelming
3

4.
Start with your questions
• Are people clicking links in my e-mail newsletters?
• Are there referral partners I can cultivate?
• Are people bouncing on a key page?
• Do people drop off at a certain place in a funnel?
• Is my AdWords campaign driving useful traffic?
4

5.
But remember……
5

6.
Home Page
Dashboard
• Info at a glance
• Can customize
6

7.
Standard Reporting
7

8.
Visitors  Overview
8

9.
Visitors  Demographics
9

10.
Visitors  Demographics (drilling deeper)
You can
also add a
filter, ex.
Source: How Time on
did they find site
you?
10

11.
Traffic sources  Overview
11

12.
Traffic sources  Referrals
12

13.
Content  Overview
13

14.
Content  Pages
14

15.
Goals
Your goal is an action you want
your web-visitors to take:
• Visit volunteer page
• Donate
• Sign up for an event
• Go to social media profile
• Download an application
15

16.
Goals
16

17.
Goal - Measure Engagement
17

18.
AdWords connects to Analytics
18

19.
Volunteer Resources
The Analysis Exchange
www.webanalyticsdemystified.com
Media Cause
www.mediacause.org
19

20.
Google Analytics
Tina Arnoldi
(843) 723-3635
Twitter: @TinaArnoldi
Blog: http://blog.tinaarnoldi.com
tina@palmettotechnologyhub.org
tina@coastalcommunityfoundation.org
20