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Driving Community - Broadstreet Bridges


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Driving Community - Broadstreet Bridges

  1. 1. Driving Community <ul><li>Michael Carnell </li></ul>
  2. 2. Why Are We Here? <ul><li>Bring in more customers </li></ul><ul><li>Spread our message to more people </li></ul><ul><li>Help our target market with their needs </li></ul><ul><li>Form connections with like minded folk </li></ul><ul><li>Spend more time on the Important </li></ul>
  3. 3. In Other Words It Is All About Community!
  4. 4. Why Listen To Me? <ul><li>I am standing at the front of the room </li></ul><ul><li>Teacher for over 20 years </li></ul><ul><li>Computer “geek” for almost 40 years </li></ul><ul><li>Serial civic-entrepreneur </li></ul><ul><li>History of community organization </li></ul><ul><li>Early consultant in Social Media </li></ul>
  5. 5. Let’s Talk About Community
  6. 6. Changing Community <ul><li>The old styles of community are still here </li></ul><ul><ul><ul><li>Neighborhoods </li></ul></ul></ul><ul><ul><ul><li>Churches </li></ul></ul></ul><ul><ul><ul><li>Schools </li></ul></ul></ul><ul><ul><ul><li>Towns </li></ul></ul></ul><ul><ul><ul><li>Professional Organizations </li></ul></ul></ul>
  7. 7. But They Have Expanded! <ul><li>On-line Schools, Churches, Communities </li></ul><ul><li>Shops market to people around the world. </li></ul><ul><li>Small communities can become large. </li></ul><ul><li>Large communities can topple governments. </li></ul><ul><li>Sometimes it is hard to be heard amongst all the voices. </li></ul>
  8. 8. But They Have Also Contracted <ul><li>We know more about each other. </li></ul><ul><li>Our families can be closer - and so can our customers. </li></ul><ul><li>We can fill what were quiet hours with noise. </li></ul><ul><li>A buyer can find what they want instead of what is merely available. </li></ul>
  9. 9. What Are We To Do?
  10. 10. What To Do <ul><li>1. Clarify who our community really is... </li></ul><ul><ul><li>Why are they our community? </li></ul></ul><ul><ul><li>What does this community need? </li></ul></ul><ul><ul><li>What can we offer them? </li></ul></ul><ul><ul><li>How can we lead and guide them? </li></ul></ul>
  11. 11. What To Do <ul><li>2. How Does This Community Communicate? </li></ul><ul><ul><li>What are the demographics? </li></ul></ul><ul><ul><li>Do they respond to emotion, facts, art? </li></ul></ul><ul><ul><li>How do they deal with new information? </li></ul></ul><ul><ul><li>What is the best way for us to talk to them? </li></ul></ul>
  12. 12. What To Do <ul><li>3. Listen! </li></ul><ul><ul><li>Really listen. Shut up! Just listen. </li></ul></ul><ul><ul><li>Use any sort of feedback available. </li></ul></ul><ul><ul><li>The community is already talking.... </li></ul></ul><ul><ul><li>Don’t we want to be part of the conversation? </li></ul></ul>
  13. 13. What To Do <ul><li>4. Acknowledge that this is a continual process </li></ul><ul><ul><li>Keep listening and evaluating. </li></ul></ul><ul><ul><li>Seek feedback whenever possible. </li></ul></ul><ul><ul><li>Pay attention to all the new cool stuff. </li></ul></ul><ul><ul><li>But never forget your core value to your community. </li></ul></ul>
  14. 14. But There Are Tools To Help! Tools To Help! It can seem a bit overwhelming...
  15. 15. Some of Today’s Tools ... <ul><li>Managing It All - BaseCamp and project management tools. </li></ul><ul><li>Listening - Twitter, Facebook and other social media tools. (I will talk a lot more about this this afternoon!) </li></ul><ul><li>Measuring - Google Analytics. </li></ul>
  16. 16. ... Some of Today’s Tools <ul><li>Reaching Out - Websites and natural search engines and SEO. </li></ul><ul><li>Reaching In - Email campaigns using ConstantContact and web advertisement. </li></ul><ul><li>The ones listed and what we will hear about are just the beginning. </li></ul>
  17. 17. They key is to listen, ask and figure out what is best for our communities.
  18. 18. Michael Carnell <ul><li>Twitter: carnellm </li></ul><ul><li>Email: </li></ul><ul><li>Website: or or </li></ul>