Building blocks of better blogs

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  • [twitter]Getting reading to start the Building Blocks of Better Blogs in the Dad Track.[/twitter]
  • [twitter]Your blog should be your home base on the web - the central point of all social media. [/twitter]
  • [twitter]If you are in the dad track, tweet it! [/twitter]
  • [twitter]Retweet this! Pick your blog platform carefully. You want to own your content![/twitter]
  • [twitter]Don’t go to complex in your platform choice or you will never get to the publishing part.[/twitter]
  • [twitter]For a breakdown of blogging platforms, check out http://bit.ly/9B2Ywc [/twitter]
  • [twitter]Let’s look at some examples for WordPress[/twitter]
  • [twitter]Correct installation and setup will make your blog more secure and accessible. [/twitter]
  • [twitter]Ask questions. They make us all smarter![/twitter]
  • [twitter]More links and tips will be posted soon. Or got to http://thesocialmediamonster.com and sign up.[twitter]
  • Building blocks of better blogs

    1. 1. Building Blocks of Better Blogs <ul><li>Michael Carnell - Type B @carnellm </li></ul>
    2. 2. Why Blog? <ul><li>There is FaceBook and Twitter and FourSquare and ... ... so why blog? </li></ul><ul><li>Aren’t blogs yesterday’s news? </li></ul><ul><li>It takes too much time! </li></ul><ul><li>I don’t want an online diary. </li></ul>
    3. 3. Your Blog is Home Base <ul><li>You don’t own the other services. They can shut you down. </li></ul><ul><li>Who are you advertising? Them or you? </li></ul><ul><li>What ties everything together? </li></ul><ul><li>Who controls the look, feel, SEO, etc... </li></ul><ul><li>What happens when they change business models? Or go out of business? </li></ul>
    4. 4. <ul><li>Local news </li></ul><ul><li>Reviews </li></ul><ul><li>Sports </li></ul><ul><li>Recipes </li></ul><ul><li>Serialized Stories </li></ul><ul><li>Tips and Tricks </li></ul><ul><li>Travel Insight </li></ul><ul><li>Advice and Goals </li></ul><ul><li>Self PR </li></ul><ul><li>Photo Galleries </li></ul><ul><li>Fund Raising </li></ul><ul><li>Social Groups </li></ul>Blogs are not just diaries they are regularly updated information feeds.
    5. 5. It’s All About You! <ul><li>You need to be in charge of what’s going on. </li></ul><ul><li>You need to own your content and its use. </li></ul>
    6. 6. Let’s Talk PLatforms
    7. 7. Full Service <ul><li>Blogger (was blogspot, owned by Google) </li></ul><ul><li>WordPress.com </li></ul><ul><li>TypePad </li></ul><ul><li>Posterous </li></ul><ul><li>FourSquare (hybrid) </li></ul>
    8. 8. The Big Boys <ul><li>Drupal </li></ul><ul><li>Joomla </li></ul><ul><li>DotNetNuke </li></ul><ul><li>Custom Programmed </li></ul>
    9. 9. The Best of Both Worlds <ul><li>WordPress.Org </li></ul><ul><li>Moveable Type </li></ul><ul><li>Installed on your own web host </li></ul><ul><li>All goes back to control and ownership </li></ul>
    10. 10. Platforms of Choice http://peltiertech.com/WordPress/which-blogging-platform-do-you-use/
    11. 11. OK, So Why? <ul><li>Control of your content and how it is used </li></ul><ul><li>Can move if you so chose </li></ul><ul><li>Lots of plug-ins, themes and experts </li></ul><ul><li>In the end, you are in control - can do as much or as little as you chose </li></ul>
    12. 12. A Few Dirty Details for WordPress for WordPress
    13. 13. Install Correctly <ul><li>While Installing or using FTP </li></ul><ul><li>Delete Install.php </li></ul><ul><li>In config.php, add the optional security keys </li></ul><ul><li>Add index.php, a blank file to all plugin and theme directories </li></ul><ul><li>Consider your directory? Do you use the standard? </li></ul><ul><li>Check the file directory privileges </li></ul>
    14. 14. Once Installed <ul><li>Create new admin user with strong password </li></ul><ul><li>Change Admin password and make a subscriber </li></ul><ul><li>Change setting to allow editing by outside packages if wanted </li></ul><ul><li>Change “permalink” structure </li></ul><ul><li>Setup your backups - for both database (content) and pictures, themes and media </li></ul>
    15. 15. Simple Backup for WP <ul><li>Great a GMail account or use your current one with custom address such as “ [email_address] ” </li></ul><ul><li>Make a filter that auto files away all email coming in to that address. </li></ul><ul><li>Database - http://austinmatzko.com/wordpress-plugins/wp-db-backup/ </li></ul><ul><li>Images & Themes - http://www.blogtrafficexchange.com/wordpress-backup/ </li></ul>
    16. 16. Questions & Answers
    17. 17. Michael Carnell http://www.Palmettobug.com h ttp://www.TheSocialMediaMonster.com @carnellm on Twitter Slides and further info available on...

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