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Brightstar Presentation Oct 08


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This is an example of my work done earlier this year.

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Brightstar Presentation Oct 08

  1. 1. Partnering Into The Future
  2. 2. Scott Lift Truck Company Mission Statement <ul><li>Our mission is to Continually Improve our Customers Productivity and Profitability by providing Quality Service and Quality Products </li></ul>
  3. 3. Who is Scott Lift? <ul><li>Established 1972 </li></ul><ul><li>Full Stocking Dealer for Jungheinrich and Komatsu Forklifts </li></ul><ul><li>Located In Elk Grove Village, IL 65,000 sq., ft. on 4.3 acres </li></ul><ul><li>10,500 sq.. Ft. Parts Department </li></ul><ul><li>2,800 sq.. Ft. Showroom </li></ul><ul><li>Full OSHA Certification Training Facility </li></ul><ul><li>$500,000 In Stock Parts Inventory </li></ul><ul><li>Ecommerce Web Based Parts Ordering Systems </li></ul><ul><li>Dedicated Customer Service & Order Entry </li></ul>
  4. 4. Who is Jungheinrich? <ul><li>Single largest forklift truck manufacturer in the World! </li></ul><ul><li>Single brand supplier of a complete range of electric trucks for multiple warehouse applications </li></ul><ul><li>Designed with core German values in mind – focused on maximizing efficiency, performance and reliability </li></ul><ul><li>Innovator of Customer Solutions with a substantial annual investment in R & D </li></ul><ul><li>Provider of a comprehensive worldwide Aftersales network </li></ul>
  5. 5. Jungheinrich locations worldwide
  6. 6. Jungheinrich at a glance - Worldwide <ul><li>Over 50 years of experience in developing, manufacturing and selling industrial trucks as well as comprehensive logistics solutions. </li></ul><ul><li>A leading provider of storage and warehousing technology. </li></ul><ul><li>Jungheinrich sales organizations are in 31 European countries as well as overseas (including USA, Singapore, Brazil, China). </li></ul><ul><li>A large number of dealership representative offices - for example in Australia, South Africa, South America. </li></ul><ul><li>Extensive range of services: After-sales, servicing, financing, project and fleet management, rentals and used equipment </li></ul>
  7. 7. Range of products Electric reach trucks Electric walkie and stacker trucks Hand pallet trucks Electric counterbalance trucks Rack systems Diesel- and LPG-powered counterbalance trucks Turret trucks and order pickers Customized trucks with special designs The right forklift for every application
  8. 8. Jungheinrich North American Product Lineup Electric reach trucks Electric stacker trucks Hand pallet trucks Electric counterbalance trucks Man up and man down Turret trucks Customized trucks with special designs The right truck for your warehouse application Electric walkie trucks Order pickers
  9. 9. New products specifically designed for the North American market <ul><li>In 2002, Jungheinrich manufactured trucks covered 50% of the electric warehouse needs in the North American market. </li></ul><ul><li>A decision was made to invest $60 million in developing 3 key products for the North American market to fill the requirement gap. </li></ul><ul><li>These products could not be sold in Europe and were a significant indication of Jungheinrich’s commitment to ensuring that it could meet the needs of the North American market. </li></ul>
  10. 10. Brightstar New Jungheinrich Fleet <ul><li>EFG 220 3 Wheel 48V Sit Down (48V) </li></ul><ul><li>EKS 314 Order Picker (48V) </li></ul><ul><li>ETR 320 Pantograph Reach Truck (48V) </li></ul><ul><li>ETR 314 Double Reach Truck (48V) </li></ul><ul><li>ECR 327 Walkie Rider Pallet Truck (24V) </li></ul>
  11. 11. Features & Benefits <ul><li>4 th generation AC Power Systems 48V Standard </li></ul><ul><ul><li>Greater efficiency and longer battery runtimes (up to 1.5 shifts per charge) </li></ul></ul><ul><ul><li>Completely sealed systems </li></ul></ul><ul><ul><ul><li>IP 54 rating – impervious to water, dust and dirt </li></ul></ul></ul><ul><ul><ul><ul><li>Exclusive to Jungheinrich – Only one in industry! </li></ul></ul></ul></ul><ul><li>Fully adjustable control management </li></ul><ul><ul><li>Onboard adjustability up to 5 drivers – Only one in industry! </li></ul></ul><ul><ul><ul><li>Full settings/diagnostics via laptop connection inside cabin </li></ul></ul></ul><ul><ul><ul><li>Curve control & on demand snail speed standard </li></ul></ul></ul><ul><li>Operator Comfort </li></ul><ul><ul><li>Full suspension seats and floating decks are standard </li></ul></ul><ul><ul><ul><li>Dual Plane adjustability on steering and controls </li></ul></ul></ul><ul><ul><ul><li>Fingertip Controls with fore and aft adjustment </li></ul></ul></ul>
  12. 12. IP Rating Chart <ul><li>IP Second number - Protection against liquids </li></ul><ul><li>0 </li></ul><ul><ul><li>No protection. </li></ul></ul><ul><li>1 </li></ul><ul><ul><li>Protection against vertically falling drops of water e.g. condensation. </li></ul></ul><ul><li>2 </li></ul><ul><ul><li>Protection against direct sprays of water up to 15 o from the vertical. </li></ul></ul><ul><li>3 </li></ul><ul><ul><li>Protected against direct sprays of water up to 60 o from the vertical. </li></ul></ul><ul><li>4 </li></ul><ul><ul><li>Protection against water sprayed from all directions o limited ingress permitted. </li></ul></ul><ul><li>5 </li></ul><ul><ul><li>Protected against low pressure jets of water from all directions o limited ingress. </li></ul></ul><ul><li>6 </li></ul><ul><ul><li>Protected against low pressure jets of water, e.g. for use on ship decks - limited ingress permitted. </li></ul></ul><ul><li>7 </li></ul><ul><ul><li>Protected against the effect of immersion between 15cm and 1m. </li></ul></ul><ul><li>8 </li></ul><ul><ul><li>Protects against long periods of immersion under pressure. </li></ul></ul><ul><li>IP First number - Protection against solid objects </li></ul><ul><li>0 </li></ul><ul><ul><li>No special protection </li></ul></ul><ul><li>1 </li></ul><ul><ul><li>Protected against solid objects up to 50mm, e.g. accidental touch by hands. </li></ul></ul><ul><li>2 </li></ul><ul><ul><li>Protected against solid objects up to 12mm, e.g. fingers. </li></ul></ul><ul><li>3 </li></ul><ul><ul><li>Protected against solid objects over 2.5mm (tools and wires). </li></ul></ul><ul><li>4 </li></ul><ul><ul><li>Protected against solid objects over 1mm (tools, wire, and small wires). </li></ul></ul><ul><li>5 </li></ul><ul><ul><li>Protected against dust limited ingress (no harmful deposit). </li></ul></ul><ul><li>6 </li></ul><ul><ul><li>Totally protected against dust. </li></ul></ul>
  13. 13. IP Rating Advantages <ul><li>IP – stands for ingress protection </li></ul><ul><ul><ul><li>Equipment resistance to elements, water, dirt, dust </li></ul></ul></ul><ul><ul><ul><li>Numerical scale used – each number defines level </li></ul></ul></ul><ul><li>IP54 Rating </li></ul><ul><ul><ul><li>5 Equals protection against dust </li></ul></ul></ul><ul><ul><ul><li>4 Equals protection from water sprayed from all direction </li></ul></ul></ul><ul><ul><li>54 is the standard rating used for all JH trucks </li></ul></ul><ul><ul><ul><li>EX – Explosion Rating is closest domestically offered </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Very Costly Option $$$$$ </li></ul></ul></ul></ul></ul>
  14. 14. Why 48V and Not 36V Like Competition? <ul><li>48V requires less power to perform same tasks as 36V </li></ul><ul><ul><li>Less overall Amps used to lift lower and transport </li></ul></ul><ul><ul><li>Less amps = less heat = cooler running systems </li></ul></ul><ul><ul><li>Higher travel speeds, higher lift & lower speeds </li></ul></ul><ul><ul><li>Up to 25% longer </li></ul></ul><ul><li>48V provides ample power delivery to further eliminate need for hydraulic functions </li></ul><ul><ul><li>EFG series 3 wheel – AC power steering for precise control </li></ul></ul><ul><ul><ul><li>No hydraulic PS systems & no hoses to break </li></ul></ul></ul><ul><ul><ul><li>Further reduces excess heat buildup and repair issues </li></ul></ul></ul>
  15. 15. IP 54 Biggest Benefit <ul><li>JH has the longest service interval in industry </li></ul><ul><li>1000 hour PM interval standard </li></ul><ul><ul><ul><li>Sealed systems more resistant to wear and breakdown from corrosive elements & require less attention </li></ul></ul></ul><ul><ul><ul><li>New Pricing Matrix is Reduced for Brightstar </li></ul></ul></ul><ul><li>$15,061.68 Yearly Savings </li></ul><ul><li>$75,308.40 over 5 years </li></ul><ul><ul><ul><li>Includes Double Deep Reach & Camera Sys. </li></ul></ul></ul>
  16. 16. Competitor AC Systems <ul><li>1 st generation AC Power </li></ul><ul><ul><li>Do not have full AC standard – offer combination of DC and AC systems currently = less efficient use of power, higher maintenance costs with DC motors with wearable parts & generic mass produced parts </li></ul></ul><ul><ul><li>High temperature operation – large cooling fans required to keep AC motor cool is constantly running making less efficiency and more frequent battery charging </li></ul></ul><ul><ul><li>Dual voltage units – cannot provide maximum power delivery for either voltage used, 36V used 22% more energy & 48V used 30% more energy on standard cycle test </li></ul></ul><ul><ul><li>More maintenance – 250 hours per planned maintenance visit standard </li></ul></ul><ul><ul><ul><li>Unsealed systems – motors and controls are unsealed and susceptible to warehouse and outdoor elements </li></ul></ul></ul><ul><ul><ul><li>Reliance on hydraulics: More moving parts more wearable items to replace </li></ul></ul></ul>
  17. 17. Single Point Watering System <ul><li>Single Point Battery Watering System: Each Unit </li></ul><ul><ul><li>Fills battery in under one minute </li></ul></ul><ul><ul><ul><li>Exact amount of water per cell </li></ul></ul></ul><ul><ul><li>Single point hose connects to existing water supply </li></ul></ul><ul><ul><li>Automatic measuring of water level </li></ul></ul><ul><ul><li>Elimination of Acid Spills </li></ul></ul><ul><ul><li>Elimination of Exposed Cells </li></ul></ul>
  18. 18. Extra Features Included <ul><li>LED Blinking Green or Red Light </li></ul><ul><ul><li>Red indicates low water level </li></ul></ul><ul><ul><li>Green indicates filled </li></ul></ul><ul><ul><li>Eliminates overfills and battery acid spills </li></ul></ul><ul><ul><li>Better operator accountability </li></ul></ul>
  19. 19. Features Continued <ul><li>Holland Vision Systems Onboard Camera </li></ul><ul><ul><li>Double Reach Truck Only </li></ul></ul><ul><li>Ease of uncluttered vision at height </li></ul><ul><ul><li>Wireless video system </li></ul></ul><ul><ul><li>Steel protection guard surrounds camera </li></ul></ul><ul><ul><li>LCD video monitor in operator compartment </li></ul></ul><ul><ul><li>Ensures operator confidence with improved visibility at height </li></ul></ul>
  20. 20. SLP Full Maintenance What are the benefits? <ul><li>SLP takes care of your fleet from inception to completion </li></ul><ul><ul><li>All Planned Maintenance, Standard Service, Routine Repairs, Emergency Service, Shop Work, Loaner Units, Parts, Labor, Freight, Tax </li></ul></ul><ul><ul><li>Highest Priority Customer – Preferential Treatment for All Calls and Support </li></ul></ul><ul><ul><li>Fleet and Individual Documentation – logged for each unit for every event to monitor and insure accurate and consistent maintenance and service. Available to you at any time. </li></ul></ul><ul><ul><li>Fully Flexible Maintenance Programs – Customized to Brightstar’s Locations and Specific Conditions. </li></ul></ul><ul><ul><li>Single Billing – Single Monthly Billing for All Support Services and Maintenance With No Additional Billing. Each Unit or Multiple Lump Sum Billing </li></ul></ul><ul><ul><li>Flexible Payment Options – Monthly, Skip Payment, Quarterly. </li></ul></ul><ul><ul><li>Fully Customizable Leasing – You Choose the term that suits your business profile. </li></ul></ul><ul><ul><li>Early Lease Termination Without Penalty – SLP has the ability to cancel an existing lease up to 6 months in advance, regardless of condition without penalty. </li></ul></ul><ul><ul><li>Sales Loaner Status – Existing unit is converted to sales loaner status and all payments are suspended until new unit it swapped out at customer location. </li></ul></ul><ul><ul><li>Guaranteed Residual Value – SLP will lock in residual values for all equipment at beginning of agreement. Maintains fixed value of equipment for life of agreement that can be applied to new replacement units regardless of condition at term. </li></ul></ul>
  21. 21. SLP vs Long Term Rental <ul><li>SLP Full Maintenance Lease </li></ul><ul><ul><li>Brand new equipment specific to your application </li></ul></ul><ul><ul><li>Guaranteed to be replaced with new equipment at expiration </li></ul></ul><ul><ul><li>Equipment is dedicated to Brightstar & cannot be swapped </li></ul></ul><ul><ul><li>Fully Comprehensive Maintenance Program Included </li></ul></ul><ul><ul><ul><li>Entire unit is taken care of from stem to stern </li></ul></ul></ul><ul><ul><ul><li>Pricing is fixed for entire program for life of agreement </li></ul></ul></ul><ul><ul><ul><li>Custom Billing Single/Multiple Units Available </li></ul></ul></ul><ul><li>Long Term Rental </li></ul><ul><ul><li>Part of existing rental fleet not application specific </li></ul></ul><ul><ul><li>no guarantee for new at expiration </li></ul></ul><ul><ul><li>Units can be swapped and sold at dealer’s discretion without notice at any time </li></ul></ul><ul><ul><li>No comprehensive maintenance package included </li></ul></ul><ul><ul><ul><li>Time and material only </li></ul></ul></ul><ul><ul><ul><li>Wear items not covered/batteries and chargers have many exclusions </li></ul></ul></ul><ul><ul><li>Rates subject to increase without notice </li></ul></ul><ul><ul><ul><li>No Single Billing Options available </li></ul></ul></ul>
  22. 22. Partnership Benefits <ul><li>SLP & Brightstar </li></ul><ul><ul><li>NO THIRD PARTY LENDERS </li></ul></ul><ul><ul><ul><ul><ul><li>SLP holds all UCC filings on all equipment </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>SLP provides all financing and equipment </li></ul></ul></ul></ul></ul><ul><ul><li>NO THIRD PARTY CONDITIONS </li></ul></ul><ul><ul><ul><ul><li>SLP & Brightstar determine best possible term and maintenance program </li></ul></ul></ul></ul><ul><ul><li>NO THIRD PARTY PENALTY </li></ul></ul><ul><ul><ul><ul><ul><li>For any requirement changes or upgrades mid term </li></ul></ul></ul></ul></ul>
  23. 23. SLP & Jungheinrich <ul><li>Fully Dedicated Turnkey Program </li></ul><ul><li>Highest Quality Most Efficient Equipment In Industry </li></ul><ul><li>Most Flexible Programs </li></ul><ul><li>Most Comprehensive Support </li></ul><ul><li>Ease of Doing Business </li></ul>
  24. 24. Company Colors for Your Fleet <ul><li>Brightstar Blue </li></ul><ul><li>Brightstar Logo </li></ul>
  25. 25. Brightstar Support Team <ul><li>One Call Does It All: 800-786-5438 </li></ul><ul><ul><li>Single Point Resolution with Team Approach </li></ul></ul><ul><ul><ul><li>Account Manager – Andrew Long </li></ul></ul></ul><ul><ul><ul><li>Rental Manager – Kim Ganek </li></ul></ul></ul><ul><ul><ul><li>Customer Service Manager – Denise Bridges </li></ul></ul></ul><ul><ul><ul><li>Service Manager – Mark Sutor </li></ul></ul></ul><ul><ul><ul><li>Sales Manager – Scott Swakow </li></ul></ul></ul><ul><ul><ul><li>SLP CFO – Loren Swakow </li></ul></ul></ul><ul><ul><li>Open door for any and all concerns </li></ul></ul>
  26. 26. Thank You