WORLD CENTRAL KITCHEN          Carmen Ruiz- Capstone – Fall 2012
Cause: Hunger in HaitiClient: World Central KitchenOpportunity: FundraisingInsights: Reaching key publicsRecommendations: ...
Cause: Hunger in HaitiClient: World Central KitchenOpportunity: FundraisingInsights: Reaching key publicsRecommendations: ...
HAITI 2010
300,000 dead300,000 injured1.3 million homeless
Cause: Hunger in HaitiClient: World Central KitchenOpportunity: FundraisingInsights: Reaching key publicsRecommendations: ...
unique value proposition:helping people feed themselves
CHEF JOSE ANDRES(JALEO)(AMERICA EATS)(MINIBAR)(OYAMEL)(ZAYTINYA)
Cause: Hunger in HaitiClient: World Central KitchenChallenge: FundraisingInsights: Reaching key publicsRecommendations: Ta...
opportunityto mobilize funding to implement food security programsby sharing its unique value proposition with its key pub...
opportunityto mobilize funding to implement food security programsby sharing its unique value proposition with its key pub...
Cause: Hunger in HaitiClient: World Central KitchenChallenge: FundraisingInsights: Reaching key publicsRecommendations: Ta...
Donations to international causes:• peer support for the organization• sensitivity towards poverty abroad
Donations to international causes:• peer support for the organization• sensitivity towards poverty abroad                 ...
Cause: Hunger in HaitiClient: World Central KitchenChallenge: FundraisingInsights: Reaching key publicsRecommendations: Ta...
Personal letter signed                                  by Chef Jose AndresKey Public 1: Friends of theWCK’s Board of Dire...
VISUAL IDENTITY
Earthquake victimUnemployed✔Restaurant ownerMany Haitians are rebuilding their lives just usingtheir motivation and creati...
Iron chefIron Chef winner, Chef Jose Andres, has a new challenge: training foodstreet vendors in Haiti to cook safely www....
THANKS
Communications Strategy for World Central Kitchen
Communications Strategy for World Central Kitchen
Communications Strategy for World Central Kitchen
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Communications Strategy for World Central Kitchen

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Visual background used for the presentation of the WCK's Communications Strategy for Georgetown's University Master of Public Relations and Corporate Communications - Capstone plan.

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Communications Strategy for World Central Kitchen

  1. 1. WORLD CENTRAL KITCHEN Carmen Ruiz- Capstone – Fall 2012
  2. 2. Cause: Hunger in HaitiClient: World Central KitchenOpportunity: FundraisingInsights: Reaching key publicsRecommendations: Tactics
  3. 3. Cause: Hunger in HaitiClient: World Central KitchenOpportunity: FundraisingInsights: Reaching key publicsRecommendations: Tactics
  4. 4. HAITI 2010
  5. 5. 300,000 dead300,000 injured1.3 million homeless
  6. 6. Cause: Hunger in HaitiClient: World Central KitchenOpportunity: FundraisingInsights: Reaching key publicsRecommendations: Tactics
  7. 7. unique value proposition:helping people feed themselves
  8. 8. CHEF JOSE ANDRES(JALEO)(AMERICA EATS)(MINIBAR)(OYAMEL)(ZAYTINYA)
  9. 9. Cause: Hunger in HaitiClient: World Central KitchenChallenge: FundraisingInsights: Reaching key publicsRecommendations: Tactics
  10. 10. opportunityto mobilize funding to implement food security programsby sharing its unique value proposition with its key publics.
  11. 11. opportunityto mobilize funding to implement food security programsby sharing its unique value proposition with its key publics.goalto position world central kitchen as an innovative andtrusted nonprofit striving to end hunger andmalnutrition, in order to drive donations for theorganization.
  12. 12. Cause: Hunger in HaitiClient: World Central KitchenChallenge: FundraisingInsights: Reaching key publicsRecommendations: Tactics
  13. 13. Donations to international causes:• peer support for the organization• sensitivity towards poverty abroad
  14. 14. Donations to international causes:• peer support for the organization• sensitivity towards poverty abroad Key Public 1: Friends of the WCK’s Board of Directors Key Public 2: Students and alumni of Ivy League and DC area universities Key Public 3: Corporations with investments in Haiti
  15. 15. Cause: Hunger in HaitiClient: World Central KitchenChallenge: FundraisingInsights: Reaching key publicsRecommendations: Tactics
  16. 16. Personal letter signed by Chef Jose AndresKey Public 1: Friends of theWCK’s Board of DirectorsKey Public 2: Students and Guest speakeralumni of Ivy League and DC opportunitiesarea universitiesKey Public 3: Corporations withinvestments in Haiti Meetings to develop joint Corporate Social Responsibility programs
  17. 17. VISUAL IDENTITY
  18. 18. Earthquake victimUnemployed✔Restaurant ownerMany Haitians are rebuilding their lives just usingtheir motivation and creativity; you can give them ahand visiting www.worlcentralkitchen.org
  19. 19. Iron chefIron Chef winner, Chef Jose Andres, has a new challenge: training foodstreet vendors in Haiti to cook safely www.worldcentralkitchen.org
  20. 20. THANKS

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