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1PROJECT COMENIUS
INDEX
1. OBTAINING INFORMATION THROUGH THE SURVEYS.
1.1. Delineation of objectives to be covered with the survey.
1.2. Und...
4. OBTAINING INFORMATION FROM SECONDARY SOURCES.
4. 1. Location of the information.
5. SUMMARY REPORT OF THE MARKET STUDY ...
1. OBTAINING INFORMATION THROUGH THE SURVEYS.
1.1. Delineation of objectives to be covered with the survey.
We will carry ...
1.2. Understanding the structure of the questionnaire.
The questionnaire will be carried out on a sample of 100 people
age...
1.3. Preliminary testing of the questionnaire.
We conducted a first trial of the questionnaire in order to check if
there ...
Therefore, we decided to survey our potential customers so as we
can know the tastes and preferences of our future custome...
4. Do you eat snails?
Yes No
5. Would you be willing to work in our company?
Yes No
6. Do you think that our business plan...
2. Development the Survey
2.1. Selection and identification of the sample
The questionnaire will be carried out at a maxim...
2.2. Developpement plan.
As mentioned above, the survey will be carried out face to face with
de respondents, via email or...
2.3. Report about the field work.
The surveys were carried out within the established deadline
and in the way descripted. ...
3. Analysis and interpretation of results.
3.1. Results of the survey.
- Obtained data
The data we have obtained are as fo...
•Arithmetic mean
Calculation:
2.240/40=56
•People who like our services are 56 years old.
• Median
Calculation:
The median...
0
5
10
15
20
25
Between 18-25 Between 25-35 Between 35-45 Between 45-55 Between 55-70
ni
%
•Graphing
14PROJECT COMENIUS
3.2. Statistics used and interpretation of results.
As already described above, the aim of the survey was to obtain
inform...
4. Obtaining information from secondary sources.
4. 1. Location of the information.
We have first made a previous market s...
4. 2. Relevant data and conclusions.
As already explained in the previous section the information that we
have obtained co...
•2nd Another conclusion is that the idea of ecological breeding of
snails will succeed with the best value for money for t...
6. Decisions on business activity.
6. 1. Realization of the activity and services.
After analyzing the results got through...
•Expectations about the business acceptance.
•According to the expectations about the results obtained through
the differe...
But the company advertising will be based on informing the kind of
product we will offer. In addition we will distribute b...
1. Your company specializes in the production of fat snails.
Why? Is the little snail more problematic?
-Well, what I exac...
3. Is your activity as profitable as the one of the already bred
snails?
-No. We are the first step of a production cycle....
And, then, the outdoor area, consisting of a garden of about 4. 000
meters where they are fattened. We think that, accordi...
6. Do this activity generate much employment?
- It is expected to provide full-time employment to six people when
the busi...
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Spanish market research

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Market research by Moraima students.

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Spanish market research

  1. 1. 1PROJECT COMENIUS
  2. 2. INDEX 1. OBTAINING INFORMATION THROUGH THE SURVEYS. 1.1. Delineation of objectives to be covered with the survey. 1.2. Understanding the structure of the questionnaire. 1.3. Preliminary testing of the questionnaire. 1.4. Questionnaire booklet. 2. DEVELOPMENT OF THE SURVEY 2.1. Selection and identification of the sample. 2.2. Developement plan. 2.3. Report about the field work. 3. ANALYSIS AND INTERPRETATION OF RESULTS. 3.1. Results of the survey. 3.2. Statistics used and interpretation of results. 2PROJECT COMENIUS
  3. 3. 4. OBTAINING INFORMATION FROM SECONDARY SOURCES. 4. 1. Location of the information. 5. SUMMARY REPORT OF THE MARKET STUDY RESULTS. 5. 1. Market study's conclusions. 6. DECISIONS ON BUSINESS ACTIVITY. 6. 1. Realization of the activity and services. 6. 2. Objectives and input parameters for the project. 7. INTERVIEW WITH ENTREPRENEURS 3PROJECT COMENIUS
  4. 4. 1. OBTAINING INFORMATION THROUGH THE SURVEYS. 1.1. Delineation of objectives to be covered with the survey. We will carry out a questionnaire to a number of 100 persons, chosen at random and aged between 18 and 70 years. Our aim is to know the opinion of potential customers about the services we offer in our business. The main objective is to obtain all possible information through the survey, in order to obtain all possible data about potential future customers and their opinions about the product. 4PROJECT COMENIUS
  5. 5. 1.2. Understanding the structure of the questionnaire. The questionnaire will be carried out on a sample of 100 people aged between 18 and 70 years: parents, teenagers, young adults and to elder people. In short, all potential customers since we want to know their tastes and opinions so as we can offer them everything they need and are looking for when the buy a product similar to the one we offer. The questionnaire is made of eight questions, focused on getting to know their needs and preferences when it comes to consuming our product and also on knowing their opinion about the services we include in our company and whether we should include some more. 5PROJECT COMENIUS
  6. 6. 1.3. Preliminary testing of the questionnaire. We conducted a first trial of the questionnaire in order to check if there is any mistake in the survey, if a question presents any degree of difficulty to be answered and if it allows us to obtain and extract information in an easy and accurate way. After this test, we found that the survey gave us relevant information about our potential customers. 1.4. Questionnaire booklet. Dear Sir or Madam: May we introduce ourselves. We are managers of a new company dedicated to ecological farming snails called Snail's House. We would like to set our firm in the current market. 6PROJECT COMENIUS
  7. 7. Therefore, we decided to survey our potential customers so as we can know the tastes and preferences of our future customers in order to be able to provide them all the services required to influence their choice. Thank you for your feedback! 1. Age of the respondent. ............... 2. Gender of the respondent. Woman Man 3. What is your opinion about an ecological snail farm as a business? 7PROJECT COMENIUS
  8. 8. 4. Do you eat snails? Yes No 5. Would you be willing to work in our company? Yes No 6. Do you think that our business plan has a future? Yes No 7. As a customer, what would you demand to our company? 8. Would you purchase in our store? Yes No 8PROJECT COMENIUS
  9. 9. 2. Development the Survey 2.1. Selection and identification of the sample The questionnaire will be carried out at a maximum of 100 people, aged between 18 and 70 years. The reason is that the services we offer are valid for both younger customers to the older ones. We must take into account that according to the age, the characteristics of a service will be different. The survey will be carried out face to face, via email and social networks. We will follow this process: 50 people in the street (city center and public market), 20 people via email and 30 through social networks. Specialized staff in the registration and assessment of data will be required. 9PROJECT COMENIUS
  10. 10. 2.2. Developpement plan. As mentioned above, the survey will be carried out face to face with de respondents, via email or through social networks. In order to carry out the survey we will hire staff specialized in the following services: Two workers to survey in the street. Two workers to survey via email and social networks. The deadline for completion of the survey is 20 days. The respondents will be chosen by nonrandom sampling since their ages must be between those mentioned above. In face-to-face surveys, we will follow a few guidelines: checking the time and date of the survey and identification of respondents. 10PROJECT COMENIUS
  11. 11. 2.3. Report about the field work. The surveys were carried out within the established deadline and in the way descripted. The result has been satisfactory and with a positive assessment, which will help us in the market research. Thanks to the surveys we will have all the information in order to know what is more advantageous for our business and how we should set it to getting better results. 11PROJECT COMENIUS
  12. 12. 3. Analysis and interpretation of results. 3.1. Results of the survey. - Obtained data The data we have obtained are as follows: PEOPLE WHO LOVES OUR SERVICES PEOPLE WHO LIKE OUR SERVICES Ni % xi xi·ni N i Between 18-25 30 20 27’5 220 8 Between 25-35 20 22’5 42’5 382’5 1 7 Between 35-45 15 20 57’5 460 2 5 Between 45-55 25 22’5 72’5 652’5 3 4 Between 55-70 10 15 87’5 525 4 0 TOTAL 100 100 2.240 12PROJECT COMENIUS
  13. 13. •Arithmetic mean Calculation: 2.240/40=56 •People who like our services are 56 years old. • Median Calculation: The median interval 25-35; 30/2 = 15 ME = 25 + ((15-8) / 9) * 10 = 32'77. We round and it's 33. •People who like the most our services are 33 years old. • Mode Calculation: Modal interval; of 25-35 more Hi = 0.9 MODE= 25+(0’8/(0’8+0’8))*10=30 Most people who use our services are 30 years old. 13PROJECT COMENIUS
  14. 14. 0 5 10 15 20 25 Between 18-25 Between 25-35 Between 35-45 Between 45-55 Between 55-70 ni % •Graphing 14PROJECT COMENIUS
  15. 15. 3.2. Statistics used and interpretation of results. As already described above, the aim of the survey was to obtain information about the potential customers who purchase and enjoy our services, as well as to get to know their tastes, preferences and the impression these services may cause on them and their acceptance. Once the survey has been finished, one of the questions was analyzed so as we can obtain the arithmetic mean, median and mode and, therefore, to obtain the results, a sample of the population has been obtained , done not randomly, depending on the age of the respondents. Through this analysis we have been able to proof that the organic snail farm has been appreciated by all people, regardless their age. 15PROJECT COMENIUS
  16. 16. 4. Obtaining information from secondary sources. 4. 1. Location of the information. We have first made a previous market survey in order to improve the idea, whose information comes from different sources. The first one has been through primary sources carrying out a survey to the inhabitants of Loja (Granada). The information collected through is enough to determine the viability of our company. Thanks to the survey in our population, we can get a rough idea about our closest competitors, and those who can most affect our business. We also have an approximation on the prices of services offered to the public. 16PROJECT COMENIUS
  17. 17. 4. 2. Relevant data and conclusions. As already explained in the previous section the information that we have obtained comes from primary sources. We have also found information about offers and promotions from the company's competitors to their customers and the services they offer. Analyzing all the information obtained, we reach the following conclusions: •1st Possible viability of our project, since in Loja, organic trade is an important factor to bet high; moreover the inhabitants think it may be an interesting, innovative and original project. 17PROJECT COMENIUS
  18. 18. •2nd Another conclusion is that the idea of ecological breeding of snails will succeed with the best value for money for the services offered. We expect quite favorable economic growth thanks to the different factors that influence when purchasing products. 5. Summary report of the market study results. 5. 1. Market study's conclusions. The conclusion that we have reached is that this project is being carried out with good expectations, and everything will come out in a favorable and cost-effective way. Regarding the market in general, we think that competitors will not suppose a big deal, since they are located several kilometers away from our business. 18PROJECT COMENIUS
  19. 19. 6. Decisions on business activity. 6. 1. Realization of the activity and services. After analyzing the results got through the evidences regarding the market we have reached the conclusion that the project we want to set is going to be viable, so we can affirm that all the works and constructions necessary to setting the organic farm of snails will be carried out. 6. 2. Objectives and input parameters for the project. We should keep in mind that in order to carry out this project we must have goals and clear market ideas. These ideas will be fulfilling the needs of our customers, both in quality and in price. 19PROJECT COMENIUS
  20. 20. •Expectations about the business acceptance. •According to the expectations about the results obtained through the different studies carried out, the acceptance of our company is expected to be very good. This is because people accept the project as something innovative and eco-friendly, so it is expected to be successful. •Expected growth. At the beginning we expect a medium/low catchment of customers, due to the already existing businesses in the market. 20PROJECT COMENIUS
  21. 21. But the company advertising will be based on informing the kind of product we will offer. In addition we will distribute brochures with a price list. We expect a high growth in a short-term which will affect us in very positive way in sales and, therefore, in the benefits we expect to obtain. 7. Interview with entrepreneurs In this part of the project we include the interview made to another company dedicated to the same sector of activity in which we want to specialize. Some of the questions were: 21PROJECT COMENIUS
  22. 22. 1. Your company specializes in the production of fat snails. Why? Is the little snail more problematic? -Well, what I exactly do is the first phase of this breeding. My product is not the snail for sale. I what I do is nearly at 100 percent snail breeding to make possible a fast and easy fattening. 2. Then, are your customers snails farms themselves? -They can be farms dedicated to the heliciculture in exclusive or farmers who have plots that want to make them profitable and set it as another type of cultivation. 22PROJECT COMENIUS
  23. 23. 3. Is your activity as profitable as the one of the already bred snails? -No. We are the first step of a production cycle. Profitability is much bigger as the cycle progresses. The producer per kilogram of snail has a larger margin. 4. What are the facilities like? -They are closed facilities in a kind of a 200 square meters industrial unit, where the breeding, selection and fry incubation phase is developed and a first kick-off phase. them constantly. 23PROJECT COMENIUS
  24. 24. And, then, the outdoor area, consisting of a garden of about 4. 000 meters where they are fattened. We think that, according to contact maintained with several customers, we need a minimum volume of players in order to supply them constantly. 5. Tell us about the investment you had to made to start the business. -The whole project supposes 240.000€. 30 % is financed by “Leader founds”. Then I'm in conversations with some other partners and which will contribute with another part, and the rest is my own funds. 24PROJECT COMENIUS
  25. 25. 6. Do this activity generate much employment? - It is expected to provide full-time employment to six people when the business will be working full speed. But only in the reproduction. We must take into account that the recollection is made by hand as well as the fattening tasks. More or less 3. 000 square meters dedicated to fattening suppose what is called half-UTA (agricultural work unit), which is more or less 4 hours a day, so 6. 000 square meters occupies one person the whole year. As our production in a first phase may supply to 20 or 40 hectares for fattening, we may have about 100 people dedicated to a thing which is not established yet in the region. 25PROJECT COMENIUS

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