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Business Idea
BUSINESS PLAN
Economic
market &
Competition
Legal form
Location Organisation
Marketing
Businessman
AudienceF...
Table of contentsTable of contents

Business

Market

Marketing

Future
the german business plan
Greenies
The Business CompanyThe Business Company
Business name:
Greenies International
Business structure:
- retail trader: sale o...
Business location:
- Central location in the city centre of Peine
Licences & permits:
Before we start a business we need a...
Business owner(s):
- Comenius Group
Required staff:
- waiter
- IT- employee
- forwarding department
- baker
Plant & equipm...
The MarketThe Market
Target market:
Who?: everyone, but mainly youth and pensions
Why?: Youth:
- extraordinary foreign foo...
Opportunities: Threats:
- we are the only coffee with that concept in
Peine
- a place for youth people
- idea for Europe
-...
Age Social status behavior
0-12 - baby, kindergarten, student
- lives with guardians
- wants to have a lot
- parents´ mone...
MarketingMarketing
Our competitors:
- We respect our competitors
- We want to adopt good ideas from our competitors...
- ....
The FutureThe Future
Social goals:
- form a meeting point for youths
- bring people other European cultures nearer
Economi...
Mission statement:
Economical goals:
- finding suitable rooms and media opportunities
- Marketing
Ecological goals:
- Find...
short term goals:
Economical goals:
- cost-covering dealings
Ecological goals:
- a good quality at low prices
Social goals...
Thanks for your attention
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Business plangreenies

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German Business Plan

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Business plangreenies

  1. 1. Business Idea BUSINESS PLAN Economic market & Competition Legal form Location Organisation Marketing Businessman AudienceFinancingChance & Risk
  2. 2. Table of contentsTable of contents  Business  Market  Marketing  Future the german business plan Greenies
  3. 3. The Business CompanyThe Business Company Business name: Greenies International Business structure: - retail trader: sale of international bakery products - Company: catering (biological Café with Online-Transmission) - partnership and cooperation (trust):  bakeries in our area, which offer international bakery products,  with a delivery service (to get the bakery products; to send the ordered bakery products to customer)  our products are presented on an internet side like „delivery service“ 2
  4. 4. Business location: - Central location in the city centre of Peine Licences & permits: Before we start a business we need a license for change of use - to register the company - GmbH - license for the sale of our food (bakery products) - “Food-hygiene-order” Products/services: - international bakery products (only Europe) - drinks, many kinds of coffee, tea, (smoothies and juices) - services: delivery service- online website 3 x Our school Possible location
  5. 5. Business owner(s): - Comenius Group Required staff: - waiter - IT- employee - forwarding department - baker Plant & equipment: For Example - computer - oven and cooking stove - bar - dishwasher - telephone - dishes - freezer, fridge - dinner tray - tables und chairs - cars - cash box 4
  6. 6. The MarketThe Market Target market: Who?: everyone, but mainly youth and pensions Why?: Youth: - extraordinary foreign food for less money - point to meet friends Pensions: - pay more money to get good quality - can meet young people - point for meeting with friends Market targets: - Monthly targets, because the coffee shop is open all the time - selling a specified amount of the different food and drinks - to teach about the idea of a unified European continent 5
  7. 7. Opportunities: Threats: - we are the only coffee with that concept in Peine - a place for youth people - idea for Europe - good prices for students and youth people - other youth centers - insurance - shops with a similar offers - toddlers - complaints - boring, no costumers Strengths: Weaknesses: - a Café is in a high traffic location - a Café is for people aged 13-34 - international products - good quality of food for a fair price - a Café is a place to meet friends - Peine is not a good city because; - small city - people may not care about Europe - they won’t see our quality 6
  8. 8. Age Social status behavior 0-12 - baby, kindergarten, student - lives with guardians - wants to have a lot - parents´ money - parents want to see their child happy 13-18 -student, rich parents - gets a lot of pocket money - can buy expensive things - parents buy a lot as well - Student, average earner parents - gets an average amount of pocket money - saves some money - student, poor parents - not a lot of money - can`t buy a lot 18-22 - student university - needs to save money - no job - can just refer to parents money - works - has own money 22-65 - good paid job - has a lot of money - wants quality - average paid job - has money to buy extras - saves some money - no job or poor paid job - can´t buy exclusive things - needs to save money 7
  9. 9. MarketingMarketing Our competitors: - We respect our competitors - We want to adopt good ideas from our competitors... - ...but we also want to improve/elaborate ideas Advertising & promotional strategy: - with plakats in e.g. schools or gyms - social network → many people have Facebook, Twitter etc. - taste tests → people taste some food, etc. at village fair and big events Sales & marketing objectives: - Open from 9am-7pm - every day min. 4 sellers, they work 6 hours a day - a shiftwork pricip - clerks, who work in the office, take care about the financial things and product orders - With different discount actions we want to arouse the interests of the people. Besides actions like “get 3 buy 1”. 8
  10. 10. The FutureThe Future Social goals: - form a meeting point for youths - bring people other European cultures nearer Economical goals: - To introduce a shop/café and a website → Profit - Media attention - Expansion of our business Ecological goals: - Biological - Fair trade - Regional - Sustainable Vision statement: Overall goals for the business: 9
  11. 11. Mission statement: Economical goals: - finding suitable rooms and media opportunities - Marketing Ecological goals: - Find suitable cooperation partners Social goals: - Customer service and loyalty 10
  12. 12. short term goals: Economical goals: - cost-covering dealings Ecological goals: - a good quality at low prices Social goals: - increase in customers long term goals: Economical goals: - realise profit - expansion Ecological goals: - good cooperation Social goals: - customer satisfaction Goals/objectives: 11
  13. 13. Thanks for your attention

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