1.
A BRIEF HISTORY OF THE FUTURE
MARKETING LIKE A HUMAN IN AN AGE OF BITS & BOTS
SLIDESHARE.NET/CARMENHILL #ACLEASEA @CARMENHILL

2.
HURT IN A HORSELESS
CARRIAGE ACCIDENT?
LEGAL DISCLAIMER: NOT A REAL LAWYER AD

3.
ADVERTISEMENTS AND
OTHER “SELF-LAUDATION
OFFEND THE TRADITIONS
AND LOWER THE TONE OF
OUR PROFESSION AND ARE
REPREHENSIBLE.”
1908 Canons of Professional Ethics

4.
1976
LEGAL DISCLAIMER: NOT REALLY JOHN BATES & VAN O’STEEN

5.
LEGAL DISCLAIMER: NOT REALLY JOHN BATES & VAN O’STEEN

6.
BATES V. STATE
BAR OF ARIZONA

7.
“THE BELIEF THAT LAWYERS
ARE SOMEHOW ABOVE ‘TRADE’
IS AN ANACHRONISM, AND FOR
A LAWYER TO ADVERTISE HIS
FEES WILL NOT UNDERMINE
TRUE PROFESSIONALISM.”

8.
GOOGLE IMAGE SEARCH

9.
GOOGLE IMAGE SEARCHGOOGLE IMAGE SEARCH

10.
GOOGLE IMAGE SEARCH

11.
GOOGLE IMAGE SEARCH

12.
BACK TO THE FUTURE
MEET THE CLASS OF 2025

13.
‘GENERATION Z’
Y2K
World Wide Web
1998 2000 2004 201620061989 2002 2008 2010 2012 2014

14.
Image: Gaping Void

15.
GENERATION Z
Source

16.
“PEOPLE TALK A LOT ABOUT THIS GENERATION
HAVING A SHORT ATTENTION SPAN. THAT’S EXACTLY
WHAT GROWN-UPS SAY WHEN THEY DON’T
UNDERSTAND SOMETHING.”
Mimi Turner, Marketing Director, The Lad Bible
GENERATION Z
Link

17.
MILLENNIALS

18.
0.06%chance that you will click on a banner ad
Source

19.
41%of millennials will never see your ad
Source

20.
41%of 18 to 34 year-olds use SnapChat
Source

21.
SNAP
WHAT?

22.
We are here

23.
“DON’T YOU DARE
CORRUPT SNAPCHAT
WITH ADS. IF YOU DO
I’LL HARDCORE DELETE
THAT APP!”
Hannah Jillayne, Real Millennial
(and friends)

24.
POKÉMON GO
‣ More than 20 75 million
downloads so far
‣ More active daily users than
Twitter
‣ More minutes per day than
Facebook mobile app
Source

25.
‣ More than 20 75 million
downloads
‣ More active daily users than
Twitter
‣ More minutes per day than
Facebook mobile app
POKÉMON GO
Source

26.
“TODAY BOTH OLDSTER AND YOUNGSTER
LAWYERS ARE BATTLING FOR THE SAME
SLICE OF THE SHRINKING PIE.”
“Old Lady Lawyer” Jill Switzer, Above the Law
BATTLE OF THE AGES
Link

27.
Link
BRYAN WILSON, “THE TEXAS LAW HAWK”

28.
Link
“WILDEST & MOST DANGEROUS COMMERCIAL YET”

29.
Link
VIDEOS & MERCHANDISE

30.
Link
FREE WITH A DUI DEFENSE?

31.
“OH MY GOD, I HAVE
TOO MANY CLIENTS
RIGHT NOW.”
Bryan Wilson, Texas Law Hawk
D MAGAZINE, APRIL 2016
#OMG
Link

32.
Link

33.
SO WHAT’S NEXT?
2025

34.
Link

35.
WEARABLE

36.
“OVER THE NEXT 10 YEARS MOST MARKETING
WILL BECOME LIKE AMAZON RECOMMENDS
ON STEROIDS.”
THE GUARDIAN
WHAT WILL ADVERTISING IN 2025 LOOK LIKE?
Link

37.
AUGMENTED
VIRTUAL
SMART
Photo: Nan Palmero, Creative Commons

38.
“THE IPAD OF TOMORROW COMES
WITH BUCKET SEATS.”
AdWeek
CARS AS THE NEXT MUST-HAVE MOBILE DEVICE…
Link

39.
90% OF CARS
WILL BE
CONNECTED
TO THE
INTERNET
Link

40.
Link

41.
LinkLink

42.
Source

43.
DIGITAL MEGATRENDS
FRACTURED
THE FUTURE OF LEGAL
MARKETING WILL BE

44.
DIGITAL MEGATRENDS
FILTERED
THE FUTURE OF LEGAL
MARKETING WILL BE

45.
DIGITAL MEGATRENDS
ALWAYS ON
THE FUTURE OF LEGAL
MARKETING WILL BE

46.
THAT’S WRONG!

47.
I CAN MAKE IT
LEGAL!

48.
SOURCES
▸ Slide 15: Image (used with permission): Gaping Void
▸ Slide 16: Altitude Inc., 6 Keys to Understanding Your Next Customer
▸ Slide 17: Marketing Week: Debunking the Four Myths of Generation Z
▸ Slide 18: Sacunas: The Next Generation of B2B
▸ Slide 20: Google, Display Benchmarks Tools
▸ Slide 21: PageFair, The 2015 Ad Blocking Report
▸ Slide 22: Nielsen for SnapChat Ads
▸ Slide 27/28: Recode, How Many People Are Actually Playing Pokémon Go
▸ Slide 29: Above the Law: Battle of the Ages
▸ Slide 30-33: Texas Law Hawk
▸ Slide 34: D Magazine, How the Texas Law Hawk Landed in a Super Bowl Ad
▸ Slide 36: GeekWire, Bot that helps people in UK and NYC fight traffic tickets coming to Seattle this fall
▸ Slide 40: The Guardian, The Future of Advertising: What Will 2025 Look Like?
▸ Slide 42: AdWeek, What Marketers Need to Know About Cars as the Next Must-Have Mobile Device
▸ Slide 43: CNN, 'Augmented-reality' windshields and the future of driving
▸ Slide 44: The Verge, Google’s self-driving car got pulled over for driving too slow
▸ Slide 45:Time, Here’s a Dog Driving a Tesla
▸ Slide 46: Moses & Rooth, How People Find Lawyers in 2015
#ACLEASEA SLIDESHARE.NET/CARMENHILL @CARMENHILL

49.
WHILE YOU’RE WAITING…