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SOCIAL MEDIA MARKETING  LEVERAGING	  SOCIAL	  MEDIA	  TO	  BOOST	  	      BUSINESS	  DEVELOPMENT	  RESULTS	               ...
How	   else	   can	   you	   reach	  1,000’s	  of	  poten6al	  customers,	  across	   the	   globe,	   and	  strengthen	  ...
SOCIAL MEDIA A	  TWO-­‐WAY	  INSTRUMENT	  OF	  	          COMMUNICATION.	                              IN	  OTHER	  WORDS…...
NOT JUST INFORMATIONIT’S ABOUT INTERACTIONSocial	  media	  websites	  dont	  just	  give	  you	   data,	   but	   INTERACT...
G E N E R A T E 	   E X P O S U R E	  	  I N C R E A S E 	   W E B S I T E	   T R A F F I C	  	  I M P R O V E 	   S E A R...
Social	   media	   markeDng	   is	   able	   to	  connect	   and	   interact	   on	   a	   much	  more	   personalized	   ...
INTERNET     CONSIDER THIS                     3	  OUT	  OF	  4	  PEOPLE	  USE	  	  	  	  	  	  	  	  	  	  	  	  	  	  	 ...
BLOGS            OVER	  200	  MILLION	  BLOGS	  900	  THOUSAND+	  POSTS	  PUBLISHED	  EVERY	  DAY	     34%	  POST	  OPINIO...
1	  out	  of	  every	  9	  people	  is	  on	  Facebook	  Fastest	  growing	  segment	  –	  35+	  Females	    250	  million...
490	  million	  unique	  users	     visiDng	  every	  month	  92	  billion	  page	  views*	  per	                  month	 ...
On	  average	  190	  million	  tweets	  	  	  	  	  	  	  	  	  	  	    posted	  per	  day	  on	  Twi_er	     Handling	  1...
SOCIAL NETWORKING SITES  (Facebook,	  LinkedIn,	  Google+,	  Hi5)	  	        Interact	  by	  adding	  contacts,	      comm...
SOCIAL BOOKMARKING SITES    (Twiber,	  Stumbleupon,	  Del.icio.us)	  	   Interact	  by	  tagging	  websites	  of	  interes...
SOCIAL NEWS SITES    (Digg,	  Reddit,	  Edi6ons)	  	   Interact	  by	  vo6ng	  for	  arDcles	     throughout	  the	  web,	...
PHOTO & VIDEO SHARING SITES       (YouTube,	  Flickr,	  Tumblr)	  	    Interact	  by	  sharing	  photos	  &	  videos	     ...
WIKI SITES(Wikipedia,	  Wikispaces,	  Wikia)	  	   Interact	  by	  adding	  arDcles	  and	  	       edi6ng	  exisDng	  arD...
Social	   media	   par6cipa6on	   is	   quickly	  becoming	   an	   essen6al	   tool	   in	   networking	  with	   profess...
BUILDING SMM STRATEGY                    MEASURE	                     M A N A G E	                 J             O I N 	  ...
LEVELS OF ENGAGEMENT                                                                                 LEVEL	  III	         ...
Can	   you	   think	   of	   another	   way	  to	   promote	   your	   services	   so	  quickly,	   to	   so	   many,	   i...
Are	  you	  ready	  to	  build	  your	  social	  media	  marke6ng	  strategy?	  
CONTACT CARMEN CARDOZATO	  DISCUSS	  YOUR	  SOCIAL	  MEDIA	  MARKETING	  STRATEGY.	   BY PHONE (407) 738-8484 VIA EMAIL CA...
Building Your Social Media Marketing Strategy
Building Your Social Media Marketing Strategy
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Building Your Social Media Marketing Strategy

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Introduction to a workshop series.

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Building Your Social Media Marketing Strategy

  1. 1. SOCIAL MEDIA MARKETING LEVERAGING  SOCIAL  MEDIA  TO  BOOST     BUSINESS  DEVELOPMENT  RESULTS   CARMEN CARDOZA MARKETING. DESIGN. DEVELOPMENT.
  2. 2. How   else   can   you   reach  1,000’s  of  poten6al  customers,  across   the   globe,   and  strengthen   exis6ng   client  rela6onships,   with   minimal  adver6sing   costs,   and   in   real  6me?  
  3. 3. SOCIAL MEDIA A  TWO-­‐WAY  INSTRUMENT  OF     COMMUNICATION.   IN  OTHER  WORDS…  
  4. 4. NOT JUST INFORMATIONIT’S ABOUT INTERACTIONSocial  media  websites  dont  just  give  you   data,   but   INTERACT   WITH   YOU  while  giving  you  that  informa6on.   +Invite  you  to  INTERACT  WITH  OTHER  VISITORS.  
  5. 5. G E N E R A T E   E X P O S U R E    I N C R E A S E   W E B S I T E   T R A F F I C    I M P R O V E   S E A R C H   R A N K I N G S    C U LT I V AT E   C U S T O M E R   R E L AT I O N S    B U I L D   S T R O N G   B R A N D   A D V O C AT E S    G E N E R A T E   Q U A L I T Y   L E A D S  G R O W   S A L E S  
  6. 6. Social   media   markeDng   is   able   to  connect   and   interact   on   a   much  more   personalized   and   dynamic   level  than   through   tradiDonal   markeDng  channels.   CONSIDER  THIS…  
  7. 7. INTERNET CONSIDER THIS 3  OUT  OF  4  PEOPLE  USE                                                                        PRESENCE SOCIAL  NETWORKING  REGULARLY   SOCIAL  MEDIA  HAS  OVERTAKEN  EMAIL  AS                           THE  #1  ACTIVITY  ON  THE  WEB  ESSENTIAL93%  OF  SOCIAL  MEDIA  USERS  BELIEVE  COMPANIES   SHOULD  HAVE  A  SOCIAL  MEDIA  PRESENCE  
  8. 8. BLOGS OVER  200  MILLION  BLOGS  900  THOUSAND+  POSTS  PUBLISHED  EVERY  DAY   34%  POST  OPINIONS  ABOUT  COMPANIES,   BRANDS  AND  PRODUCTS  
  9. 9. 1  out  of  every  9  people  is  on  Facebook  Fastest  growing  segment  –  35+  Females   250  million+  people  access  Facebook                                               via  mobile  devices   2.5  million  websites  are  integrated                         with  Facebook  
  10. 10. 490  million  unique  users   visiDng  every  month  92  billion  page  views*  per   month     *Not  including  videos  viewed  on  phones  and   embedded  in  websites.  
  11. 11. On  average  190  million  tweets                       posted  per  day  on  Twi_er   Handling  1.6  billion  queries                     per  day  Nearly  500  thousand  new  users       each  day  
  12. 12. SOCIAL NETWORKING SITES (Facebook,  LinkedIn,  Google+,  Hi5)     Interact  by  adding  contacts,   commen6ng  on  profiles,  joining   groups  and  having  discussions.   +
  13. 13. SOCIAL BOOKMARKING SITES (Twiber,  Stumbleupon,  Del.icio.us)     Interact  by  tagging  websites  of  interest  to   you,  and  browsing  through  websites   bookmarked  by  others.  
  14. 14. SOCIAL NEWS SITES (Digg,  Reddit,  Edi6ons)     Interact  by  vo6ng  for  arDcles   throughout  the  web,  and   commen6ng  on  them.  
  15. 15. PHOTO & VIDEO SHARING SITES (YouTube,  Flickr,  Tumblr)     Interact  by  sharing  photos  &  videos   and  commen6ng  on  user   submissions.  
  16. 16. WIKI SITES(Wikipedia,  Wikispaces,  Wikia)     Interact  by  adding  arDcles  and     edi6ng  exisDng  arDcles.  
  17. 17. Social   media   par6cipa6on   is   quickly  becoming   an   essen6al   tool   in   networking  with   professional   contacts,   making   new  contacts,   recruiDng   employees,   and  keeping  in  touch  with  the  world.  If  you’re  not  par6cipa6ng  in  the  top  social  media   and   networking   sites,   the   world   is  leaving  you  behind.  
  18. 18. BUILDING SMM STRATEGY MEASURE   M A N A G E   J O I N   I N   G O A L S   P R O F I L E   O B S E R V E  A S S E S S  
  19. 19. LEVELS OF ENGAGEMENT LEVEL  III   X DEDICATED  STRATEGIC   LEVEL  II   ENGAGEMENT   SHORT-­‐TERM  PROMOTION   AcDve  profiles  on  several  LEVEL  I   Respond  to  inquiries   plahorms   AcDve  content  distribuDon  PLACEHOLDER   Search  for  key  influencers  Securing  your  SM  profiles   in  your  industry   Ongoing  ConversaDons  Sefng  up  link/fan/follower   PromoDons  pages  
  20. 20. Can   you   think   of   another   way  to   promote   your   services   so  quickly,   to   so   many,   in   such   a  short   space   of   6me,   and   with  a  minimal  budget?  
  21. 21. Are  you  ready  to  build  your  social  media  marke6ng  strategy?  
  22. 22. CONTACT CARMEN CARDOZATO  DISCUSS  YOUR  SOCIAL  MEDIA  MARKETING  STRATEGY.   BY PHONE (407) 738-8484 VIA EMAIL CARMEN@CARMENCARDOZA.COM VISIT HTTP://CARMENCARDOZA.COM FOLLOW ON HTTP://TWITTER.COM/CARMENCARDOZA LIKE AT HTTP://FACEBOOK.COM/C2MMARKETING CONNECT ON HTTP://LINKEDIN.COM/IN/CARMENCARDOZA

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