Shared Society Through Technology
Our Rationale• The hi-tech industry is Israel’s engine of growth• Israel spends more of its GDP on R&D than any  OECD coun...
Israel is considered an   economic    miracle
Israeli hi tech is*… • 3,000 tech companies • Over 500 companies with yearly revenues over $20m • 200 new start-ups create...
The highest poverty rate in the OECD                       Over 50% of Arab                      families in poverty Page 7
Israel has two economiesArab economy                           Jewish economy40% workforce participation            60% pa...
Arab Cities Need High-Tech • Will advance economic sustainability:     – Municipal income     – Higher paid employment    ...
Our model is aligned with OECDrecommendations for Israel               • Improve employment and                 training o...
Tsofen’s model of operation                                          2012:                                                ...
Working With the Arab community• Malakom for biz community & SU scene• Hackathon for hi tech community• Technical workshop...
Since Our Inception: Major Changes • Arabs in high-tech have tripled to 1,000 • Nazareth transformed into a high-tech hub ...
The Future is herePage 16
2013: New Strategic Emphasis• Government Advocacy & Cooperation• Business Development & Job Creation2013- 2018: Getting na...
2013 Projects  • Government advocacy & business    development  • Nazareth: advancing the leading hi tech    center of the...
Government Advocacy & Bus Dev• Rationale: There is a growing need for human capital in high-tech.  Arabs are the answer. G...
Nazareth- advancing the leading hi tech centerof the Arab community • Rationale: The successful and sustainable center in ...
Triangle center, and women employment • Rationale: A second successful Hi-Tech center in an Arab city will prove   the sca...
Mentorship program- from pilot to project • Rationale: Leverage Tsofen’ large volunteer group to   support hundreds of you...
Exposure to Industry- workshops inUniversities  • Rationale: Exposing Arab students to available employment in    hi-tech ...
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Tsofen - Shared Society Through Technology

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  • Israel is considered an economic miracle. In 1948, when it was founded, it had a standard of living far lower than any Western European country or that of the US. For instance, Israeli TV began broadcasting in 1968; in the seventies, most households did not have a phone line.Today, Israel’s investment in high tech has created an economic miracle. This is the cover of “start-up nation”, a book by Dan Senor and Saul Singer that takes a look at how Israel transformed itself through entrepreneurship, high-tech and government funded research and development. This book is a New York Times bestseller.
  • What I was just telling you about is plainly evident in the GDP growth numbers. Israel’s GDP per capita is number 27 in the world.
  • 3rd bullet mention galil customers
  • Changing public discourseJoined forces with Malacom in the annual conventionExposed the Arab start-up scene to the pressFirst ever HackaThon in Arab community (with Google)Sami Saadi- 100 influential in Israel economy
  • Tsofen - Shared Society Through Technology

    1. 1. Shared Society Through Technology
    2. 2. Our Rationale• The hi-tech industry is Israel’s engine of growth• Israel spends more of its GDP on R&D than any OECD country• … Yet, Arab citizens do not participateIntegration of Arab citizens into the high-techindustry is a prototype for a fair and just society inIsrael2
    3. 3. Israel is considered an economic miracle
    4. 4. Israeli hi tech is*… • 3,000 tech companies • Over 500 companies with yearly revenues over $20m • 200 new start-ups created every year • 3rd largest non-USA country on NASDAQ • Comprises over 40% of Israel’s export Civilian R&D Investments Page 6 * Figures- Israeli Association of Electronics & Software Industries
    5. 5. The highest poverty rate in the OECD Over 50% of Arab families in poverty Page 7
    6. 6. Israel has two economiesArab economy Jewish economy40% workforce participation 60% participating21% of women work 57% working5,419 NIS Average/capita income 8,086 NIS1,000 employed in engineering positions 85,000 engineers0 hi-tech industrial zones 15 zones
    7. 7. Arab Cities Need High-Tech • Will advance economic sustainability: – Municipal income – Higher paid employment – Increase employment rates (each hi-tech job creates 1-2 additional jobs) – Retain higher education citizens • Hi-tech requires relatively smaller infrastructure investment • Hi-tech is the strongest productive sector that can create jobs Tsofen is changing this reality by working with the government, local authorities and companies 9
    8. 8. Our model is aligned with OECDrecommendations for Israel • Improve employment and training of Arab sector • Invest more in public infrastructure for Arab population • Ensure that existing public job quotas for the disadvantaged (esp Arabs and Ethiopians) are met Page 10
    9. 9. Tsofen’s model of operation 2012: Nazareth hi- Job tech center Community Creation Getting Building Government to Act Train & Place BUZZZZ 2008:25 engineers Arab professional community and grads in Nazareth Government Companies Municipalities Page 11
    10. 10. Working With the Arab community• Malakom for biz community & SU scene• Hackathon for hi tech community• Technical workshops for students• Meetups for entrepreneurs community 14
    11. 11. Since Our Inception: Major Changes • Arabs in high-tech have tripled to 1,000 • Nazareth transformed into a high-tech hub • The high-tech industry is taking notice “Israeli high-tech needs Arab Human Capital more than Arab sector needs high-tech industry” Elisha Yanay, Chairman of the Israeli Association of Electronic and Software Industries • Government is engaged • Media is committed 15
    12. 12. The Future is herePage 16
    13. 13. 2013: New Strategic Emphasis• Government Advocacy & Cooperation• Business Development & Job Creation2013- 2018: Getting national• Tsofen’s model to become national, hand in hand with Israeli Government• “Clean” industrial zones in Arab cities2018 and up: closer and closer to a Shared Societyin Israel• Applying Tsofen’s Model to new domainsPage 17
    14. 14. 2013 Projects • Government advocacy & business development • Nazareth: advancing the leading hi tech center of the Arab community • Triangle Center: employment of women • Mentorship program: from pilot to project • Exposure to Industry: university workshops Page 18
    15. 15. Government Advocacy & Bus Dev• Rationale: There is a growing need for human capital in high-tech. Arabs are the answer. Government budgets should be channeled to infrastructure in Arab cities and industry support• Activities: Recruiting a senior business development manager; companies’ leaders with business models; position papers and lobbying• Outputs: 3-4 business models; 2 position papers; leveraging government subsidies to employers; kick-starting a governmental effort towards one hi tech park in an Arab city• Prospects for Success: “Win Win” for all stakeholders; Success of Tsofen model in Nazareth; growing need for human capital• Budget 2013: $150,000 Page 20
    16. 16. Nazareth- advancing the leading hi tech centerof the Arab community • Rationale: The successful and sustainable center in Nazareth is Tsofen’s core operation, every advancement depends primarily on its maintenance and advancement. • Activities: maintaining the hi tech training and employment center; keep on being the leading provider of placements to hi tech firms in the region; bringing more companies to branch or outsource projects to Nazareth; maintain relations with Nazareth municipality; escort Amdocs in its branching activities ; keep the scene vibrant • Outputs: 3 courses; 80-90 placements; 2 professional events; meet- up forum(s) for Startups • Prospects for Success: professional and financial sustainability for 4 years now; national BUZZ before and after Amdocs’ announcement • Budget 2013: $600,000 Page 21
    17. 17. Triangle center, and women employment • Rationale: A second successful Hi-Tech center in an Arab city will prove the scalability of the Tsofen model • Activities: Establish a Tsofen training office; Engage with initial interested companies; Develop business models for companies; advise municipality; special attention to women and hi tech support jobs • Outputs: A functional training center with one class; Running 4 hi tech support courses; and 1-2 hi tech course; Creating a database of at least 600 qualified Arab hi-tech support candidates from the region; bringing at least 1 company to announce branching to the Triangle, and 2 more to start a similar process • Prospects for Success: A replication of our proven successful Nazareth’ model; A solid business value in an entry-level hi-tech center close to leading companies headquarters; leveraging Government support through current official programs • Budget 2013: $320,000 Page 22
    18. 18. Mentorship program- from pilot to project • Rationale: Leverage Tsofen’ large volunteer group to support hundreds of young Arab professionals in their entrance to the industry • Activities: Create/mentor two groups of mentors and mentees; match them; conduct workshop to assist during work search and in first months of work • Outputs: Scale capacity to support hundreds graduates in job placement; decreasing drop-out rates during initial work months; Increasing hi-tech communitys, accountability and responsibility to job seekers; • Success Prospects: Replicate “Olim Beyahd” successful program; Tsofen’s large and involved volunteers group; leverage the successful pilot program of 2012 • Budget: in 2012: $65,000 Page 23
    19. 19. Exposure to Industry- workshops inUniversities • Rationale: Exposing Arab students to available employment in hi-tech during their studies, assisting them to plan and manage their career, thus increase motivation and decrease dropout rates. • Activities: Preparatory sessions; empowerment workshops; provide mapping of the industry; lectures by senior and new engineers; pprofessional Tours in Hi-Tech Companies • Outputs: six monthly sessions in 3 universities • Success Prospects: growing demand in the Universities for such projects; a successful pilot in 2012 • Budget 2013: $50,000 Page 24

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