Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Creative & Strategy

1,082 views

Published on

Published in: Design, Business, Technology

Creative & Strategy

  1. 1. STRATEGIC BEING CREATIVE IN A SOCIAL MEDIA WORLD CREATIVE
  2. 2. CW & AD, WELCOME THE STRATEGISTOn Social Media, more than any other "discipline", Strategy andCreative have to work together, like Engineers and Architects.
  3. 3. COLLABORATION IS NON- LINEAR Brand tone ATL & personality Channels Content (video, images, The BIG Application text) IDEA idea Conversati Facebook on calendar Mobile/ Twitter Pinterest tablet
  4. 4. PROPAGATION PLANNINGDon’t tell people what you want to say about a brand. Tell themwhat you want them to say about a brand.
  5. 5. SOCIAL IS NOT JUST DIGITALSocial Media is everywhere. Think about how can you extend anidea beyond the web.
  6. 6. YOUR AUDIENCE IS YOUR BRIEF1. plan. 2. create. 3. listen. 4. plan again
  7. 7. THINK LONG TERM, BE QUICK TO REACTA social media campaign doesn’t end at launch, it actuallystarts at launch. We continue creating it, in front of everyone,live, like a reality show.
  8. 8. THE IDEA IS IN THE STRATEGY
  9. 9. THE IDEA IS IN THE STRATEGY
  10. 10. CONTENT IS KEY
  11. 11. CREATIVITY: THE REALITY SHOW
  12. 12. A NEW SKILLSETImagine baby from a Strategist and a Copywriter, raised byDiplomats and having Designers and Suits as Godparents.This is the Community Manager.
  13. 13. ONE FOOT IN CREATIVE, OTHER IN STRATEGY, A FINGER ON THE SOCIAL PULSEExcellent copywriting skills, creative approach, strategicthinking to allow them to see long term and a finger on thepulse of social behaviours.
  14. 14. THANK YOU Carmela Soares Creative Director @cacans

×