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Social Media for Non Digital Native Journalists


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Boss suddenly telling you to tweet and you're baffled by what the heck that little blue bird is on your screen? This is a workshop i held for newsroom employees feeling that pressure.

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Social Media for Non Digital Native Journalists

  1. 1. 1 9 Sept. 2014 ONE-DAY SOCIAL MEDIA CRASH COURSE FOR JOURNALISTS LED BY: CARL V. LEWIS (@CARLVLEWIS) PREPARED FOR: MORRIS NEWSPAPERS Morning, 9 a.m. After breakfast, we’ll head into the conference room to talk strategy, and I’ll go over your initial assessment. I’ll also give you all the social logins for you to grab analytics from and place in a dynamic Google Sheet. 10:00 a.m.-noon: Why does social media matter and how do I do it? And what the heck do I do with Twitter? This first session will debunk the notion that "social media is for kids" and emphasize the importance of professionals of all ages, especially in journalism, having a significant presence on social platforms. It will include specific examples of how individual journalists have used social media not only to do their job better, but to brand themselves and their news organizations. Lastly, we'll briefly go over the basics of how each of the major social platforms are used, including Twitter, Facebook, Instagram, Vine, etc. (and maybe LinkedIn). The first session would also focus on using Twitter as a tool for real-time, multimedia reporting, finding and following relevant sources, interacting with friends and colleagues and promoting their own or their colleagues' journalistic work in a conversational and engaging tone. It will cover the basics of hashtags and mentions, the importance of Twitter lists, how to use link shorteners and what every journalist should include in their Twitter bio. We'll also look at a few apps that make Twitter easier to use, including the official Twitter app and Tweetdeck. We'll use the hashtag #SMNsocial to report from the event in real-time and subsequent workshops.
  2. 2. 2 2 1:00-4:00 p.m.. Ethics and Errors; Visual storytelling through social media; Using social media to find, follow and quote sources. We'll look at some of the basic ethical guidelines for Twitter reporting, including what to do when you make a mistake and how to correct it ethically, as well as what types of content are appropriate for a professional Twitter account. We'll also help participants answer the question of whether they should have a separate professional and personal Twitter account, and whether they should include SMN in their handle (the best answer is a single account and including SMN, which can later be easily changed if they move to a different job). This session would hone in on Instagram, Vine and YouTube as powerful platforms for sharing real-time photo and video that help convey a story and can be incorporated into a larger narrative online and in print. Video and photo doesn’t have to be hard or require expensive equipment to include on the web. How to use Twitter and Facebook to find out news before anyone else and how to find, follow and interact with current and potential future sources. Also, how to incorporate tweets into stories by sending the embed code to --30--