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1,2 billones de razones para hacer seo

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¿Por qué hacer SEO? ¿Qué empresas ofrecen SEO? ¿Cómo formarse? ¿Qué ofertas de SEO hay?

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1,2 billones de razones para hacer seo

  1. 1. 1,2 billones de razones para hacer SEO Generalidades del SEOEmpresas que ofrecen servicios de SEO Ofertas de trabajo Centro Integrado María Ana Sanz (Pamplona) 14 / 12 / 2012
  2. 2. SEM = SEO + PPC Search Search Pay Engine Engine PerMarketing Optimization Click
  3. 3. http://www.google.com/zeitgeist/
  4. 4. Vídeo – Zeitgeist 2012: Year In Review http://youtu.be/xY_MUB8adEQ
  5. 5. ¿Qué tienen en cuenta los buscadores para mostrar los resultadosorgánicos en las SERPs? Search Engine Results Page
  6. 6. Vídeo – Entrevista a Fernando Maciá http://vimeo.com/12547276
  7. 7. ¿Qué tipos deherramientas SEO existen?
  8. 8. Herramientas SEO de InvestigaciónPalabras clave, Popularidad Web, Dominio,…
  9. 9. Herramientas SEO de Desarrollo WebDiseño Web, Navegadores, Rendimiento Web,…
  10. 10. Herramientas SEO de Popularidad WebConseguir enlaces, link building, link baiting,…
  11. 11. Herramientas SEO para WebmastersConfiguraciones, Informes de Visibilidad y Enlaces,…
  12. 12. Herramientas SEO de SeguimientoAnalítica Web, Monitorización SEO, Informes,…
  13. 13. Herramientas SEO sobre BuscadoresMonitorización SERP, Comportamiento de usuarios,…
  14. 14. Empresas que ofrecen servicios de SEO ymarketing online en general (SEM, SMO, ORM, CRO,….) (Ejemplos)
  15. 15. Vídeo – adSalsa por dentro http://youtu.be/i2gC9PvVlFA
  16. 16. Empresas que ofrecen servicios de SEOkanvasmedia.net, adrenalina.es, humanlevel.com, marketingonlinevalencia.com, adsalsa.com,…
  17. 17. ¿Cómo aprender SEO?
  18. 18. Recursos en InternetGuías, Tutoriales, Blogs, Foros, Grupos, Vídeos,…
  19. 19. Libros de SEOSEO Cómo Libro SEO: Quiero que mi Posicionamiento Técnicastriunfar en Posicionamiento empresa salga en buscadores. avanzadas debuscadores. 2ª en buscadores. en Google. 3ª Edición 2012 posicionamientoedición (2010) Edición 3.1 edición (2012) Fernando Maciá, en buscadoresMiguel Orense, (2011) Sico de Andrés Javier Gosende (2011)Octavio Rojas Miguel López Fernando Maciá
  20. 20. Eventos de SEOCongresos, Charlas, Mesas redondas,…
  21. 21. EJERCICIOBuscar ofertas de empleo de SEO
  22. 22. ¡Gracias! ¿Preguntas?www.fundamentosdelseo.com

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