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TEDXTHESSALONIKI 2014
NEW BEGINNINGS FROM OLD
ENDSCARLOS EDUARDO ESPINAL - @CEE
THE VIOLIN
HTTP://WWW.SOUNDCLOUD.COM/C3DUARDO
IF YOU KNEW YOU'D BE better
off IN THE FUTURE FOR
taking action now, WHAT
WOULD YOU DO?
WHAT I DO NOW..
EXTRAORDINARY BENEFITS ACCRUE TO
THOSE WHO push just a tiny bit longer
THAN MOST.*
|
*FROM SETH GODIN'S 'THE DIP'
THINK El...
EXTRAORDINARY BENEFITS ACCRUE TO
THOSE WHO quit early and refocus THEIR
EFFORTS ON SOMETHING NEW.*
|
THINK Odeo.com & TWIT...
IN BOTH CASES, IT’S ABOUT being the best
AT WHAT YOU SET OUT TO DO.*
|
THE ART POSITIONING
THINK Hertz & AVIS
Analysis
IF WE ARE STRUGGLING TO BE the best, WHY
DON'T WE TAKE ACTION AND REFOCUS
SOONER?
FIVE REASONS WHY WE DON'T
TAKE ACTION SOONER
1- WE SWEAT SUNK COSTS
TOO MUCHTEAM, FAMILY, FRIENDS, INVESTORS, PRODUCT
THE IKEA EFFECT
2- WE FALL SUBJECT TO THE
ENDOWMENT & LOSS
AVERSION EFFECTSTHINK Holding on to Stock Market Losses
3- WE ACTUALLY DON’T KNOW
WHAT WE WANT, SO WE
DON’T KNOW IF WE ARE
GETTING IT.WHAT ARE YOUR VALUES, YOUR VISION, AND YOUR ...
4- WE ARE TOO BUSY
BELIEVING OTHER PEOPLE'S
STORIESTHINK The Bandwagon Effect
5- WE ARE FEARFUL OF WHAT
WILL HAPPEN IN THE FUTURE... AND YET, DUE TO ADAPTATION, SATISFACTION WILL RETURN TO BASELINE
TH...
AGAIN...
IF YOU KNEW YOU'D BE better
off IN THE FUTURE, WHAT
WOULD YOU DO NOW?
THINGS TO CONSIDER
Before & after
TAKING ACTION
DETERMINE WHAT SUCCESS
LOOKS LIKE FOR YOU
EXPLORE YOUR VISION
>THINK Stacy Peralta
SET OUT TO BE SOMETHING FOR SOMEONE...
Position-jitsu yourself
...AND DON'T BE EVERYTHING FOR EVERYONE
>>THINK Southwest A...
AND IF YOU BELIEVE YOU HAVE A SOLID POSITION & AREN'T COMPROMISING YOUR VISION
BY ALL MEANS PERSEVERE!
>>>
DEVELOP A NETWORKTHOSE YOU MEET ALONG THE JOURNEY WILL BE YOUR SAFETY NET
>>>>THINK Vox.io > LAYER.COM
THANK YOU - @CEE
IMAGE CREDITS - CC ATTRIBUTION 2.0 GENERIC
VIOLIN IMAGE BY JASON HOLLINGER
GOSSIP GIRLS BY ERCWTTMN (RICO...
TEDx Talk on New Beginnings from Old Ends
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TEDx Talk on New Beginnings from Old Ends

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This is the presentation that I gave at TEDx Thessaloniki 2014. In it, I cover the concepts of vision, positioning, and networking in helping you succeed at being the best in a market segment, and I talk about some of the cognitive biases that prevent us from quitting and refocusing our efforts when we are not going anywhere.

At the end of my presentation, I give an example of how these concepts come together by having created the website - http://www.thesustainablewatercompany.com to showcase how all the concepts come together.

For the full blog post with all the description of the content of these slides go here - http://thedrawingboard.me/2014/05/21/new-beginnings-from-old-ends/

TEDx Talk on New Beginnings from Old Ends

  1. 1. TEDXTHESSALONIKI 2014 NEW BEGINNINGS FROM OLD ENDSCARLOS EDUARDO ESPINAL - @CEE
  2. 2. THE VIOLIN HTTP://WWW.SOUNDCLOUD.COM/C3DUARDO
  3. 3. IF YOU KNEW YOU'D BE better off IN THE FUTURE FOR taking action now, WHAT WOULD YOU DO?
  4. 4. WHAT I DO NOW..
  5. 5. EXTRAORDINARY BENEFITS ACCRUE TO THOSE WHO push just a tiny bit longer THAN MOST.* | *FROM SETH GODIN'S 'THE DIP' THINK Elon Musk & THE ELECTRIC CAR
  6. 6. EXTRAORDINARY BENEFITS ACCRUE TO THOSE WHO quit early and refocus THEIR EFFORTS ON SOMETHING NEW.* | THINK Odeo.com & TWITTER
  7. 7. IN BOTH CASES, IT’S ABOUT being the best AT WHAT YOU SET OUT TO DO.* | THE ART POSITIONING THINK Hertz & AVIS
  8. 8. Analysis IF WE ARE STRUGGLING TO BE the best, WHY DON'T WE TAKE ACTION AND REFOCUS SOONER?
  9. 9. FIVE REASONS WHY WE DON'T TAKE ACTION SOONER
  10. 10. 1- WE SWEAT SUNK COSTS TOO MUCHTEAM, FAMILY, FRIENDS, INVESTORS, PRODUCT THE IKEA EFFECT
  11. 11. 2- WE FALL SUBJECT TO THE ENDOWMENT & LOSS AVERSION EFFECTSTHINK Holding on to Stock Market Losses
  12. 12. 3- WE ACTUALLY DON’T KNOW WHAT WE WANT, SO WE DON’T KNOW IF WE ARE GETTING IT.WHAT ARE YOUR VALUES, YOUR VISION, AND YOUR GOALS?
  13. 13. 4- WE ARE TOO BUSY BELIEVING OTHER PEOPLE'S STORIESTHINK The Bandwagon Effect
  14. 14. 5- WE ARE FEARFUL OF WHAT WILL HAPPEN IN THE FUTURE... AND YET, DUE TO ADAPTATION, SATISFACTION WILL RETURN TO BASELINE THINK Phillip Brickman, Dan Coates, and Ronnie Janoff-Bulman (1978) + MARTIN SELIGMAN
  15. 15. AGAIN... IF YOU KNEW YOU'D BE better off IN THE FUTURE, WHAT WOULD YOU DO NOW?
  16. 16. THINGS TO CONSIDER Before & after TAKING ACTION
  17. 17. DETERMINE WHAT SUCCESS LOOKS LIKE FOR YOU EXPLORE YOUR VISION >THINK Stacy Peralta
  18. 18. SET OUT TO BE SOMETHING FOR SOMEONE... Position-jitsu yourself ...AND DON'T BE EVERYTHING FOR EVERYONE >>THINK Southwest Airlines
  19. 19. AND IF YOU BELIEVE YOU HAVE A SOLID POSITION & AREN'T COMPROMISING YOUR VISION BY ALL MEANS PERSEVERE! >>>
  20. 20. DEVELOP A NETWORKTHOSE YOU MEET ALONG THE JOURNEY WILL BE YOUR SAFETY NET >>>>THINK Vox.io > LAYER.COM
  21. 21. THANK YOU - @CEE IMAGE CREDITS - CC ATTRIBUTION 2.0 GENERIC VIOLIN IMAGE BY JASON HOLLINGER GOSSIP GIRLS BY ERCWTTMN (RICOSLOUNGE) ALL OTHER IMAGES - MINE

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