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La web 2.0 y las redes sociales

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Esta presentaci�n fu� hecha conjuntamente con Cecilia Velasco, como parte de un trabajo para la materia Negocios electr�nicos dentro de la Especializaci�n en Gerencia en Inform�tica Organizacional de la Universidad Icesi, Colombia

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La web 2.0 y las redes sociales

  1. 2. ¿ Web 1, 2 y 3 ?
  2. 3. 1.0 Web 1.0 / Web 1.5 / Web 2.0 Los inicios: Información estática en HTML
  3. 4. Web 1.0 / Web 1.5 / Web 2.0
  4. 5. 1.0 Web 1.0 / Web 1.5 / Web 2.0 El reinado de Front-Page.
  5. 6. 1.5 Web 1.0 / Web 1.5 / Web 2.0 La Web de las punto-com: Contenido dinámico.
  6. 7. Web 1.0 / Web 1.5 / Web 2.0
  7. 8. 1.5 Web 1.0 / Web 1.5 / Web 2.0 La estética y los “ hits ” son lo más importante.
  8. 9. 2.0 Web 1.0 / Web 1.5 / Web 2.0 La Web para las personas: Interacción, comunidad y Redes sociales.
  9. 10. Web 1.0 / Web 1.5 / Web 2.0
  10. 11. 2.0 Web 1.0 / Web 1.5 / Web 2.0 La Web como un punto de encuentro.
  11. 12. “ La Web 2.0 es la transición de las páginas tradicionales a las aplicaciones Web orientadas a los usuarios”. Dale Dougherty @ O’Reilly Octubre de 2004
  12. 13. Las 7 premisas de la Web 2.0
  13. 14. 01 La Web como plataforma: <!-- La red como un tejido vivo -->
  14. 16. 02 El poder de la inteligencia colectiva: <!-- Los usuarios le dan valor -->
  15. 18. 03 El repositorio, la verdadera esencia del sistema: <!-- La información está distribuida -->
  16. 20. 04 Fin de los ciclos de renovación en el software: <!-- El software como un servicio y no como un producto -->
  17. 22. 05 Modelos del programación livianos: <!-- Mínimas barreras para reutilizarlos -->
  18. 24. 06 El software, mas allá del simple recurso: <!-- Dejó de ser sinónimo de PC -->
  19. 26. 07 Experiencias interactivas para los usuarios: <!-- Como las aplicaciones de escritorio -->
  20. 28. Algunos ejemplos
  21. 29. www. wikipedia .org <!-- comunidad de conocimiento -->
  22. 33. www. flickr .com <!-- Compartir imágenes -->
  23. 39. del.icio.us <!-- Bookmarks sociales -->
  24. 44. last.fm <!-- Comunidad musical -->
  25. 49. Redes y comunidades <!-- Dime con quién andas y te diré si eres importante -->
  26. 52. ¿ Y donde está el negocio ?
  27. 53. Personalización: - Segmentación efectiva de mercados. - Organización y jerarquización de acuerdo con las personas.
  28. 55. Detractores
  29. 56. “ El término Web 2.0 me fastidia particularmente. No es un concepto real. No tiene significado. Es una gran nube de ambigüedades con una estructura consagrada a la nada . Cuando la gente usa el término Web 2.0, siempre me siento un poco más estúpido por el resto del día . ” Joel Spolansky @ joelonsoftware.com
  30. 57. “ Y así todas las cosas que la Web 2.0 representa – participación, colectivismo, comunidades virtuales, voluntariado – se vuelven cosas indiscutiblemente buenas, cosas a ser alentadas y aplaudidas, emblemas del progreso hacia un estado de iluminación. Pero... ¿es realmente así? ” Nicholas Carr @ “The amorality of Web 2.0 “
  31. 58. “ Cambiamos la noción de la Web 2.0 a algo que no puede ser. Comenzamos a usar Web 2.0 como otro ítem en nuestra lista de requerimientos. Comenzamos a promover Web 2.0 como una metodología de administración de proyectos. Comenzamos a promover Web 2.0 como un plan de negocios . ” Mike Moore @ Blowmage
  32. 60. “ Cuando escribes un blog no estás escribiendo un complicado hipertexto, ¡simplemente escribes! ..De esta forma (La Internet) se está convirtiendo en un medio más creativo.” Sir Tim Berners-Lee @ W3C Agosto de 2005 / BBC
  33. 62. blogs <!-- Leer, escribir y compartir -->

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