This is where everything started, 3 day after the birth of www.nois3.it.
And this is the methodology we're applying right now, most of the times is common says; but we like to call it digital design thinking.
Think of two customers.
Both were born in 1948, male, raised in Great Britain, married,
successful and wealthy. Furthermore, both of them have at least
two children, like dogs and love the Alps.
One of them could be Princes Charles and the other one
This is service design thinking.
Time for inventory!
Getting to know the client means getting to know their previous
appearances and products.
are ingredients of a good UX recipe.
They are perfect for visual design too.
Stakeholder map » Personas » User Journey » Touchpoints
Ethnography, User Research
and User Experience techniques
in general are the key point to getting to know who will actually
use the product, touch the visual design we are doing.
So we need to get confident with them.
Stop designing for users.
Design for their stories.
Huge thanks to....
Roma UX Book Club,
Claudia Vago @tigella,
Andrea “baku” Marchesini,
CoDesign Jam Rome
Cristiano Siri (our codesign mentor) +
Hoang C. Huynh, Chiara Muccitelli, Alessio Ricco, Malica Worms,
Federica Pesce, Chiara Tortolini, Imke Bähr, Alessandra Talamo,
Pietro Paolo Anella
... where the fun started.