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{MobileTea #8} La piccola bottega degli orrori

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Un breve ex-cursus su alcune interfacce mobili e i loro limiti, con dei piccoli take away. 15' di talk intensi su User Experience, User Interface e Feedback agli utenti!

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{MobileTea #8} La piccola bottega degli orrori

  1. 1. +
  2. 2. + LA PICCOLA BOTTEGA DEGLI ORRORI DIGITAL DESIGN THINKING.
  3. 3. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Da formazione scientifico/ingegneristica al Design, passando per il Web. Ho fondato prima nois3lab nel 2007 e poi la sua reincarnazione nel 2013, nois3. Carlo Frinolli CEO + FOUNDER + CREATIVE DIRECTOR Io sono
  4. 4. Gli italiani su Internet Accessi regolari alla rete
  5. 5. Italiani, Internet e device mobili MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI
  6. 6. Social network, che passione
  7. 7. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Cominciamo da noi(s3) FAIL #1: Medici Senza Frontiere
  8. 8. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Avevamo pure cominciato bene… Medici Senza Frontiere
  9. 9. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Aree di tap e corpo del testo troppo piccoli TAKE AWAY: Quel che funziona su Photoshop…
  10. 10. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Il vero crimine è rapinare una banca o realizzare certe app? FAIL #2: BNL / BNP Paribas
  11. 11. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI L’app Android ha una schermata iniziale di stream che mostra le ultime operazioni registrate. Sono davvero sicuri che sia il task principale che un utente vuole sull’app di home banking? BNL - BNP Paribas Home view
  12. 12. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Per non parlare del menu. No dai non ne voglio davvero parlare. Cioè. NO. BNL - BNP Paribas Menu :)
  13. 13. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Don’t make me think… FAIL #3: Intesa San Paolo - La tua banca
  14. 14. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI … my ass. Facile scegliere tra nøve opzioni di cui la prima è ovviamente agenda. Cioè, come non averci pensato prima. Home view TAKE AWAY: Un po’ di gerarchia nei task non fa male…
  15. 15. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Ovvio no? Perché ovviamente sembra molto chiaro a tutti che una view il cui titolo è “entra” abbia la call to action in alto a destra, e non sia confuso con il pulsante in basso. E via alla caccia al tesoro! TAKE AWAY: Non confondeteci.
  16. 16. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Poteva mancare Trenitalia? FAIL #4: Aver imparato bene da iOS 7…
  17. 17. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI
  18. 18. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Slide… andante adagio Per poter accedere alle ultime ricerche serve un’attenzione e una precisione che spesso non si conciliano con l’uso di queste applicazioni. Di precisioni chirurgiche e interazioni touch TAKE AWAY: Imparare dai paradigmi dei sistemi operativi, e poi costruirci i propri
  19. 19. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Enjoy? Se. FAIL #5: Service undesign
  20. 20. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI
  21. 21. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Panico, dov’è la mia 500? Per circa quaranta secondi da ENJOY avete un messaggio piuttosto chiaro del tempo che scorre ma nessuna idea del fatto che vi stanno per dare il percorso per raggiungere l’auto prenotata. Aver prenotato qualcosa, e non sapere come arrivarci… TAKE AWAY: Diamo feedback all’utente.
  22. 22. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Ma le icone sono chiare… No! Non voglio tappare quest’icona! Assomiglia troppo al LOGOUT e non mi ricordo la password! Aiutatemi!!11!1 Torno indietro? Ho paura! TAKE AWAY: Non confondeteci.
  23. 23. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Touchpoint… Certo ma prima aspe i tu e le opzioni di ENI. Chiaro. DIGITA 7!
  24. 24. + ONE MORE THING DIGITAL DESIGN THINKING.
  25. 25. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Avete mai comprato un giornaliero? FAIL #5: ATM di Milano
  26. 26. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI
  27. 27. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Oddio m’hanno clonato la carta! Dopo aver messo il proprio PIN, lo schermo è immobile. Per 15 secondi. I 15 secondi più lunghi della tua vita. In cui pensi qualunque cosa. Transazioni eseguite, schermi spenti e panico TAKE AWAY: O sei paziente o mi dici qualcosa…
  28. 28. + E LE VOSTRE? DIGITAL DESIGN THINKING.
  29. 29. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Grazie per l’attenzione.
  30. 30. MOBILETEA - LA PICCOLA BOTTEGA DEGLI ORRORI Carlo Frinolli carlo.frinolli@nois3.it @carl0s_ +39 347 31 12 050 CEO + CREATIVE DIRECTOR

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