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The New App Economics

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The New App Economics

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  3. 3. N × $0.70 = Total RevenueNumber of Revenue perdownloads download
  4. 4. Source: AppAnnie.com
  5. 5. LTV > CPA = ProfitLifetime Value Cost per acquisition
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  9. 9. Source: http://visualisations.visionmobile.com/
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