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Guerilla Recruiting Examples - HR Barcamp 2013

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See best practices of Guerilla Recruiting from various industries and companies - both off- and online examples.

Published in: Recruiting & HR
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Guerilla Recruiting Examples - HR Barcamp 2013

  1. 1. Guerilla Recruiting Beispiele – Grenzen – Rechtsaspekte HR Barcamp 2013, Berlin "Guerilla Recruiting" Der Einsatz von Personalmarketing Maßnahmen außerhalb der üblichen Werbekanäle bzw. der bewusste Bruch von Werbekonventionen mit dem Ziel einen maximalen Überraschungseffekt zu erlangen. Guerilla Marketing besticht eher durch Originalität und Kreativität als durch hohe Budgets – manchmal auch am Rande zur Ordnungswidrigkeit.
  2. 2. Guerilla Klassiker: IKEA Australiens Karriere Bauanleitung HR Barcamp 2013 | Guerilla Recruiting http://www.youtube.com/watch?v=qwmXRAGDHeo&feature=youtu.be
  3. 3. Guerilla Klassiker II: Google suchte Entwickler mit Billboard Anzeigen mit numerischer Aufgaben, die über mehrere Schritte auf Recruiting Website führte. Ganz ohne Logo. HR Barcamp 2013 | Guerilla Recruiting http://haacked.com/archive/2004/07/12/google-mysterious-billboard.aspx
  4. 4. Outdoor Ausrüster sucht Personal mit Abrißzetteln in der Züricher Innenstadt HR Barcamp 2013 | Guerilla Recruiting http://www.persoenlich.com/news/werbung/abenteurer-suchen-kollegen-228520#.UST-6-RlUrV
  5. 5. Guerilla Stars: Jung von Matt verschickt gezielt Kündigungskalender HR Barcamp 2013 | Guerilla Recruiting
  6. 6. Guerilla Stars: Jung von Matt kontaktet Blog Besucher persönlich HR Barcamp 2013 | Guerilla Recruiting http://www.youtube.com/watch?v=mROLHRXPTtM
  7. 7. Guerilla Stars: Jung von Matt kapern bereits vor der Einführung von Facebook Places andere Agentur Einträge. HR Barcamp 2013 | Guerilla Recruiting http://www.startupcareer.de/802/facebookplaces-orte-erster-jungvonmatt-guerilla-recruiting/ »Erster! Wärt ihr auch gern? Dann checkt ein bei www.jvm-neckar.de/jobs, wir suchen neue Köpfe« »Beste Grüße aus dem Bauch des trojanischen Pferdes. Dreht den Spieß doch um und checkt ein bei www.jvm-neckar.de/jobs, wir suchen neue Köpfe.«
  8. 8. Ogilvy Brüssel versteckt Jobanzeige in Pirate Software HR Barcamp 2013 | Guerilla Recruiting http://www.youtube.com/watch?v=LzfLRhRaya0&feature=youtu.be
  9. 9. Die Deutsche Telekom verteilt Eis und Croissants vor den Konzernzentralen der Mitbewerber HR Barcamp 2013 | Guerilla Recruiting
  10. 10. Die Deutsche Telekom verteilt Eis und Croissants vor den Konzernzentralen der Mitbewerber HR Barcamp 2013 | Guerilla Recruiting
  11. 11. OTTO: Lokale Werbung vor #GNTM Schule HRMC 2013 | Guerilla Recruiting Workshop Impulsvortrag
  12. 12. Aus Fehlern lernt man nicht nur… man kann auch werben! HRMC 2013 | Guerilla Recruiting Workshop Impulsvortrag
  13. 13. Der IKEA Katalog hat jetzt auch Jobs… HRMC 2013 | Guerilla Recruiting Workshop Impulsvortrag
  14. 14. Unfein aber machbar: Facebook Guerilla Comments HRMC 2013 | Guerilla Recruiting Workshop Impulsvortrag
  15. 15. Ihr seid dran! Welche Erfahrungen habt Ihr mit Guerilla Recruiting gemacht? Kennt Ihr noch andere Beispiele? Wo seht Ihr Grenzen: • Darf man auf der Facebook Seite anderer Unternehmen posten oder kommentieren? • Oder ihren Content auf der eigenen Seite erwähnen oder verwenden? HR Barcamp 2013 | Guerilla Recruiting

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