WHY You Must be Using Video in Your Marketing

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☆ In this slideshow, you will discover:

✓ WHY you must be using video in your marketing
✓ HOW to get started at little or no cost
✓ HOW video can drive massive amounts of traffic to your website
✓ HOW to use video to get your business found on page #1 of Google
✓ ...and lots more value on how to leverage your business

I hope you find this slideshow useful. If you do and want more, please follow me

Thank you :)

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  • 1 They search for you2 They are referred to you3 They already know you
  • WHY You Must be Using Video in Your Marketing

    1. 1. Welcome  The East Midlands Food & Drink Focus Group at The Carriage Hall Plumtree Monday 30th September 2013
    2. 2. Agenda 1. StrEAT - Toni Jarvis (10 mins) 2. Perkins – Jon Perkins (10 mins) 3. Video for Marketing – Carl Kilvington (30 mins) 4. Local Suppliers Directory – Wendy Baird (5 mins) 5. Next Meeting 6. Create a video / Members mingle
    3. 3. Why you must use VIDEO CarlKilvington.com in your Marketing
    4. 4. Agenda - Video WHY you must use VIDEO in your Marketing HOW to get started at little or no cost HOW video enables you to emotionally CONNECT with potential customers to build sincere long term relationships How video can drive TRAFFIC and CUSTOMERS to your website and your business  Some ‘extra value’
    5. 5. Why Video? Market Data Tells Us That... Videos are ranked by search engines Demonstrates Authenticity (per face to face) No1 for engagement and interaction on Social Media platforms, followed by photos, inspirational quotes, and questions Builds brand faster and with greater credibility Video is expected to account for 90% of search results by 2015
    6. 6. Why Video? Video is taking over the internet as the preferred method of communication 3.6 Billion searches on YouTube per month Viewing figures are increasing Video is proven to convert far better than websites that have NO video Retailer.com reports 30% increase in sales for websites using video (2012 Data)
    7. 7. Power and Evidence
    8. 8. Get Started at Little or No Cost £0 to £300
    9. 9. Create a YouTube Channel
    10. 10. Create a YouTube Channel
    11. 11. Insert Video in Your Website
    12. 12. Video = Traffic = Business
    13. 13. Video = Traffic = Business
    14. 14. Evidence My all time best... Page #1 of Google in: 23 minutes! Position: 6th on the page Search results: 329,000,000 competing web pages
    15. 15. Consequences of NO Video X Most websites are the same as any other and don’t “STAND-OUT“ X Most websites are regarded as “Faceless businesses“ – Just pretty pictures and text X Most websites can be confusing, cluttered, with NO “call-to-action“ for the visitor X Most websites DO NOT engage the visitor and they don’t stay on the site for long
    16. 16. Delivering you “Extra Value”
    17. 17. Emotional Connection Awareness Like Trust
    18. 18. Emotional Connection Professor Albert Mehrabian, Prof of Psychology Study - “Inconsistent messages of feelings and attitudes in human communication” • Words – 7% • Tone – 38% • Facial Expression – 55% Demonstrate Authenticity!
    19. 19. Customer Key Drivers • VALUE v Price • Quality • Convenience and Speed • Customer Service • Great Experience (feel good factor) • Lifestyle (group/perception)
    20. 20. How People Find You 3 Routes for people to find you... 1. Search Engine (Google, Yahoo, MSN, Social Media) 2. Referral (Word of mouth, recommendations, review) 3. Direct (Brand awareness)
    21. 21. 3 Elements of Marketing Ask yourself... 1. WHO - is my TARGET MARKET / IDEAL CUSTOMER? 2. WHAT - is my MESSAGE? 3. HOW - DELIVERY SYSTEM? Be Crystal Clear!
    22. 22. Judged on – Found for • Reviews • Comments • Likes • Shares • Check-ins
    23. 23. Help to get you Started... • WHO • WHY • WHAT • HOW
    24. 24. Help & Assistance Visit www.CarlKilvington.com or email Carl@CarlKilvington.com
    25. 25. The Local Suppliers Directory Wendy Baird
    26. 26. The Local Suppliers Directory Wendy Baird
    27. 27. Safe Journey Home 

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