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Align to the Inspirational
Why
@WIAD_DC / #WIADDC
01WORLD IA DAY 2015 PRESENTATION TITLE HERE
Today!
Let’s apply best practices of innovation to the field of
information architecture.
#1 Cause of Innovation Failure
(& Bad Information Architecture)
No clear
vision for
growth
Your Client’s Inspirational Why
Meaningfully
How it solves a real
person’s problem
Unique
Why their venture is
different
Why You Need the Inspirational Why
Commander’s Intent – prism for
decision making
Ideas degrade as they move to
delivery –...
Coaching
Why does the world need
this?
Why is this venture the
best possible use of your
energy, creativity and
time?
What...
Listen
• Values
• Interesting phrases
• Emotion
“Tell me more”
Positive – Neutral Body
• Allow silence / processing
• Hands palms up
• No table between you
• Pen & pencil
You Do Not Need
• KPIs
• Numeric Goals
• Tactical Plans
• Generic Statements
Examples of Inspirational Why
To change the way people
think about X by doing…
To protect or improve life
for a group of p...
Do the Content Objects
Support the Inspirational Why?
 YES!
 Yes, but…
 No
Gaps in the Client Offerings
 If “YES!” – Information Architecture &
Marketing Plan
 If “Yes, But” or “No” - Product
Dev...
THANK YOU.
Please Contact:
Carla Brown
Innovation Consultant, Press the Go Button
carla@pressthegobutton.com | pressgobutt...
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Align to the Inspirational Why

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Presented at the World Information Architecture Day event in February 2015

This was a 10 minute lightning round presentation about how to coach the leader to clearly state the mission of an organization - and how to leverage that to drive innovation in your organization.

Published in: Business
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Align to the Inspirational Why

  1. 1. Align to the Inspirational Why @WIAD_DC / #WIADDC 01WORLD IA DAY 2015 PRESENTATION TITLE HERE
  2. 2. Today! Let’s apply best practices of innovation to the field of information architecture.
  3. 3. #1 Cause of Innovation Failure (& Bad Information Architecture) No clear vision for growth
  4. 4. Your Client’s Inspirational Why Meaningfully How it solves a real person’s problem Unique Why their venture is different
  5. 5. Why You Need the Inspirational Why Commander’s Intent – prism for decision making Ideas degrade as they move to delivery – need a lighthouse
  6. 6. Coaching Why does the world need this? Why is this venture the best possible use of your energy, creativity and time? What makes your venture different?
  7. 7. Listen • Values • Interesting phrases • Emotion “Tell me more”
  8. 8. Positive – Neutral Body • Allow silence / processing • Hands palms up • No table between you • Pen & pencil
  9. 9. You Do Not Need • KPIs • Numeric Goals • Tactical Plans • Generic Statements
  10. 10. Examples of Inspirational Why To change the way people think about X by doing… To protect or improve life for a group of people or wildlife by causing… To creatively connect things that need… To inspire someone to live more fully by…
  11. 11. Do the Content Objects Support the Inspirational Why?  YES!  Yes, but…  No
  12. 12. Gaps in the Client Offerings  If “YES!” – Information Architecture & Marketing Plan  If “Yes, But” or “No” - Product Development First
  13. 13. THANK YOU. Please Contact: Carla Brown Innovation Consultant, Press the Go Button carla@pressthegobutton.com | pressgobutton THANK YOU. WORLD IA DAY 2015 PRESENTATION TITLE HERE

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